How SSK Fabrics fast-tracked seasonal trend pitching with Fynd Create

"Fynd Create helped us with what we couldn’t do in-house, in such a short time. Instead of weeks of research, and a team of designated designers, we had fabric-specific insights and a digital lookbook in days. It gave us a new way to pitch to buyers."

‍Ankush Chabbria, 

Managing Director, SSK Fabric

About SSK Fabrics: Supplying trends before they hit the racks

SSK Fabrics, a Mumbai-based textile supplier, caters to global fashion houses, especially in Europe. These fashion houses plan their fabric sourcing nearly a year in advance. SSK Fabrics had to start pitching for Autumn/Winter 2026 by September 2025.

To stay ahead of the curve, they needed sharper trend insights and ready-to-pitch visuals that would give them an edge in global buyer conversations. They needed more than just swatches; they wanted to show international buyers what’s next and how it looks on garments, not just rolls of fabric.

The challenge: Forecasting trends without in-house design bandwidth

"As a textile supplier, we don’t have a big design team or the bandwidth to study costly global trend reports and decipher trends accurately. At best, we’d do a lot of manual research and still not get the same clarity buyers expect."

‍Ankush Chabbria, 

Managing Director, SSK Fabric

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Textile suppliers like SSK face unique hurdles when preparing seasonal pitches:

• Lack of in-house experts or large designer teams for accurate trend forecasts
• Heavy reliance on manual research or expensive WGSN report. Still leaving a gap in fabric-specific, target brand-relevant analysis
• Time-consuming design cycles that don’t keep pace with sourcing timelines
• Difficulty in helping buyers visualize prints on actual garments when shown only as flat swatches
• Customizing the forecasted prints for different segments—mass, mass-premium and premium brands—takes additional effort and expertise.

This meant long hours of research, delayed proposals for the right season, and lost opportunities with buyers.

Struggling with the same challenges?

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The solution: AI-powered print trend forecasting and garment visualization

"The lookbook changed the way we presented. Buyers could finally see how our fabrics would look on garments, and it made the conversations sharper. The team even customized prints for different kinds of brands — that was something we could never do internally."

‍Ankush Chabbria, 

Managing Director, SSK Fabric

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With Fynd Create’s AI Design, SSK Fabrics got:

AI-driven trendspotting‍

Automating the exhaustive study of global trends from multiple sources via an expert AI fashion team and distilling into clear, print and fabric-specific insights for Autumn/Winter ’26

Fabric-focused insights‍

Every forecast refined for fabric-specific relevance tailored to polycotton and polyester that SSK Fabrics specializes in.

Segment-specific customization‍

Prints were tailored for mass, mass-premium, and luxury brands, making pitches sharper and more relevant to each buyer segment.

Agility at scale

Each print came with 3x garment visualizations—from dresses to shirts—generated in hours instead of weeks.

Ready-to-use lookbook‍

A ready-to-use, customer-facing digital deck that SSK could instantly email or print directly for buyer meetings, reducing prep time to almost zero.

Explore what all you can do with Fynd Create.

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The impact: Pitch-ready lookbook, faster & more convincing

Armed with the lookbook, SSK began showcasing their fabric prints to global buyers—and the response was instantly positive. This wasn’t just about speed; it was about confidence—helping a textile supplier sell smarter, faster, and with more precision. 

“The response has been immediate. A Sri Lankan buyer shortlisted 50 fabrics after the very first presentation, and 20 are already sampled. Their entire six-member team came down to meet us just based on the lookbook. For us, that kind of buyer engagement was rare before."

‍Ankush Chabbria, 

Managing Director, SSK Fabric

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Within weeks, SSK was already showcasing the AW ’26 lookbook to global buyers.

The results were immediate:

Higher buyer confidence‍

Buyers could see fabrics come alive on dresses, shirts, and more before committing. Seeing prints on garments made decisions faster and easier for Indian and international buyers.

Improved hit rate‍

Early responses showed a notable jump in the hit rate

Reduced time-to-pitch‍

What once took weeks of manual research and design effort was completed in less than a month.

Cost savings

‍Digital samples cut down sampling costs and wastage.

Scalable model‍

The engagement proved that seasonal trend-backed lookbooks can be standardized across the textile industry—offering suppliers a repeatable way to impress buyers every season.

Strategic edge‍

Early predictions and lookbooks catering to all kinds of brands made their pitches stronger. SSK positioned itself not just as a supplier, but as a trend-aligned partner.

"For us, the real value was how the AI filled the design gap. It gave us fabric-specific print recommendations, customized for the kind of brands we sell to, and turned them into a lookbook we could pitch for Autumn/Winter ’26. That’s something we just couldn’t have built in-house so fast and so well."

‍Ankush Chabbria, 

Managing Director, SSK Fabric

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Talk to us about building your next trend-backed lookbook.