Fynd Model Context Protocol

Commerce that
runs with  AI

Also runs with Claude, Codex, Cursor, Manus and Lovable.

Give AI tools secure access to your store context over Model Context Protocol (MCP). Set it up and start building, querying and managing commerce for your store.

Built inon every storefront
400+commerce capabilities
Protectedcustomer data
Connected to Fynd MCP
Intent
Connect Fynd Platform and show me which commerce tools are available.
Checking identity and discovering permitted Fynd tools…
Platform MCP connectedfynd.platform
Verify company identityAuthorised
Discover enabled commerce tools400+
3Run the first inventory queryReady
Connection uses your existing Fynd permissions

Why Model Context Protocol

Connect once.
Operate from any AI.

Model Context Protocol (MCP) is the open standard that lets AI tools connect to live data and take real actions. Fynd Storefront MCP gives AI access to one store’s catalog, cart, checkout, policies and customer journeys. Fynd Platform MCP gives authorised teams access to manage catalog, inventory, orders, offers, delivery and support using AI.

Without Fynd MCP
  • ×Build a custom integration for every AI application
  • ×AI answers from copied or stale information
  • ×Humans translate recommendations into manual tasks
  • ×Developers manually orchestrate every endpoint
  • ×Security and approvals are rebuilt each time
With Fynd MCP
  • Connect every AI tool through one standard protocol
  • AI works with live commerce context
  • AI completes permitted actions
  • AI discovers the right commerce capability
  • Existing identity, permissions and controls remain in force

Choose your MCP

Sell through AI.
Operate with AI.

Power AI shopping experiences with Storefront MCP, or manage commerce at scale with Platform MCP.

Storefront MCP · For shopping agents

Connect an AI agent to power shopping experiences.

Help customers discover products, manage a cart, complete checkout, understand store policies, track orders, start returns, and access their account after sign-in.

Discover

Ground natural-language requests in the live product catalog.

Set up Storefront MCP
Platform MCP · For teams and operators

Connect an AI agent to manage commerce operations.

Connect authorised AI experiences to 400+ GraphQL-powered commerce capabilities across products, inventory, customers, orders, delivery, content, and support.

Products

Prepare, validate and publish complete product assortments.

Set up Platform MCP

Platform MCP

Run commerce by intent,
not by interface.

Fynd groups 400+ commerce capabilities into the areas AI works in: catalog, inventory, orders, offers, customers, stores, delivery and support.

Catalog

Products, variants, categories, attributes, media and channel readiness.

Understand the complete state of an assortment before deciding what should change.

  1. 01Launch assortments across selected channels
  2. 02Find and correct missing product information
  3. 03Validate variants, media and selling readiness
  4. 04Manage publishing and category placement

Inventory

Availability by SKU, store, location, selling channel and fulfilment mode.

See where stock is, where demand is building and which promises are exposed before taking action.

  1. 01Find stock-out and overselling risks
  2. 02Compare supply across stores and locations
  3. 03Recommend inventory rebalancing
  4. 04Protect availability across channels

Orders

Order, payment, fulfilment, shipment and exception state in one operating context.

Trace an order across its lifecycle and identify the exact point preventing successful fulfilment.

  1. 01Investigate order exceptions
  2. 02Prioritise orders at risk of breach
  3. 03Update permitted order states
  4. 04Coordinate resolution across teams

Offers

Eligibility, rules, conflicts, usage and commercial constraints.

Evaluate a promotion against customer eligibility, active offers, margin rules and available stock.

  1. 01Create offers within guardrails
  2. 02Validate eligibility and conflicts
  3. 03Manage promotion lifecycle
  4. 04Protect margin while activating demand

Customers

Profiles, segments, behaviour, account history and service context.

Build a relevant customer view without detaching behaviour from orders, benefits and service history.

  1. 01Create actionable customer segments
  2. 02Investigate account-level issues
  3. 03Activate relevant customer groups
  4. 04Coordinate personalised resolution

Stores

Location configuration, serviceability, availability and omnichannel operations.

Connect what each store can sell and fulfil with the demand and inventory around it.

  1. 01Review store selling readiness
  2. 02Manage local availability
  3. 03Coordinate omnichannel fulfilment
  4. 04Identify store-level operating gaps

Delivery

Promise, fulfilment, shipment, carrier and exception status.

Detect delivery risk early and relate it back to inventory, fulfilment and customer impact.

  1. 01Find likely promise breaches
  2. 02Diagnose the source of delay
  3. 03Recommend recovery paths
  4. 04Coordinate permitted interventions

Support

Customer, order, payment, return and policy context for complete resolution.

Move from a customer question to the full commercial and operational context required to resolve it.

  1. 01Diagnose multi-system issues
  2. 02Check policy and eligibility
  3. 03Complete approved resolutions
  4. 04Record the outcome with context

How it works

From human intent to
commerce action.

01
Choose the scope

Pick Storefront or Platform

Use Storefront MCP for one store, or Platform MCP for company-wide commerce operations.

02
Add the connection

Open your AI tool

Use the setup prompt or command to add the Fynd MCP endpoint to a supported AI tool.

03
Authorise access

Sign in to Fynd

Choose the store, company and permissions the AI tool is allowed to use.

04
Start using it

Ask a commerce question

Search products, build a cart, check an order or work with an authorised platform operation.

Control by design

Autonomous where useful. Accountable everywhere.

MCP is an access layer, not a permission bypass. Every action inherits your Fynd security model. Exact scopes, excluded fields and approval-required operations are documented for each enabled environment.

Every request stays inside the same company, application and role boundaries already configured in Fynd.

Role-awareLeast privilegeRevocable

Read and analysis can run immediately. Governed writes surface the proposed change, affected records and expected impact first.

Impact previewHuman approval

Orders, addresses, returns and account information are available only within the authenticated shopper session.

Identity-boundCustomer-isolated

Sensitive or unnecessary fields can be excluded from the model-facing response while the underlying commerce operation remains deterministic.

Field controlsCapability allowlist

Set up Fynd MCP

Add Fynd MCP
to your AI tool.

Choose your AI tool and copy the setup to connect.

Connect with a prompt

Paste this into an AI tool that can add MCP connections from chat.


          

Frequently Asked Questions

It is a Model Context Protocol connection that makes Fynd commerce capabilities understandable and usable by MCP-compatible AI clients.

No. Every Fynd store exposes a built-in public endpoint at its own domain. Customer-specific information and actions still require the customer to sign in.

It can help a customer discover products and build a cart, then continue into the store's checkout experience. Checkout behaviour follows the storefront's existing flow.

Authentication is required before personal order details, tracking, return actions, or account information are made available.

It is for teams, developers, and authorised applications building AI experiences that manage commerce operations across Fynd Platform.

No. Storefront MCP exposes public shopping capabilities and protects customer-specific data with sign-in. Platform MCP uses authorised platform access appropriate to the connected context.

AI summary
Fynd MCP connects AI agents to Fynd commerce through two complementary servers. Storefront MCP, built into every store, lets AI help customers discover products, manage carts, understand policies, and track or return orders after sign-in, no merchant API keys required. Platform MCP gives authorised teams and applications AI-driven access to 400+ GraphQL-powered commerce capabilities across catalog, inventory, offers, customers, orders, delivery, and support. Access always matches the task: public storefront browsing stays open, personal customer data requires sign-in, and platform operations follow the permissions of the connected account.