We are Fynd

We connect every step of omnichannel commerce from product creation to delivery

What is Fynd?

Fynd is a frontier technology company that provides AI-native unified commerce solutions for businesses worldwide. We combine hands-on operational experience with AI to help businesses manage manufacturing, online and offline commerce, marketing, logistics and quality control. Our AI systems automate tasks across these functions, giving teams more time to focus on strategy and business growth

Headquartered in India and backed by Reliance, Fynd is expanding across the UK, GCC, South Africa and Southeast Asia to support the next phase of modern commerce

Fynd team working at the office

Who uses Fynd's commerce and AI solutions

D2C Brands

Direct-to-consumer brands use Fynd to connect online stores, marketplaces and physical retail. Fynd's AI tools help brands manage product catalogues, create marketing content and engage customers across sales channels

Multi-store Retailers

Multi-store retailers use Fynd to connect billing, inventory, orders, returns and customer information across locations. Fynd POS helps retail teams address stock mismatches, reconcile transactions and maintain consistent store operations

Enterprise Retail

Enterprise retail groups use Fynd to manage store networks, supply chains and back-office operations. Fynd connects business systems and automates workflows to help teams coordinate operations across locations and departments

Marketplace sellers

Marketplace sellers use Fynd to manage product listings, pricing, inventory and orders across marketplaces. Fynd helps sellers keep product and stock information consistent and reduce manual updates

Wholesalers and distributors

Wholesalers and distributors use Fynd to digitise bulk ordering, manage buyer-specific pricing and coordinate orders across their distribution networks. Fynd helps teams connect ordering and inventory workflows

Manufacturers and sourcing teams

Manufacturers and sourcing teams use Fynd to connect product development, procurement, production planning and quality control. Fynd helps teams coordinate vendors and track progress from sourcing through production

Warehouse and logistics operators

Warehouse and logistics operators use Fynd to coordinate inventory, fulfilment, dispatch and delivery. Fynd connects warehouse and transport workflows to help teams track orders and automate operational tasks

Marketing and creative teams

Marketing and creative teams use Fynd's generative AI tools to produce product images, videos and campaign content at scale. Fynd helps teams create visuals for product catalogues, online stores and marketing channels

Businesses adopting physical AI

Businesses adopting physical AI work with Fynd to build and operate AI systems around their industry-specific workflows. Fynd helps these teams apply AI to their operational needs

Working with 2,300+ brands globally

Being Human

Being Human

Reliance Retail

Reliance Retail

JioMart

JioMart

Puma

Puma

Joyalukkas

Joyalukkas

The Sleep Company

The Sleep Company

West Elm

West Elm

Superdry

Superdry

Kalyan Silks

Kalyan Silks

The Pant Project

The Pant Project

Meet Fynd's founders & leadership team

Fynd's leadership brings together expertise in commerce, AI, product development and business operations. With hands-on experience building and running enterprise technology, our leaders guide how we solve operational challenges, support our customers and grow across industries

Farooq Adam

Farooq Adam

Founder

Farooq is the visionary behind Fynd's commerce ecosystem, driving key partnerships with Reliance and Jio, and continually pushing the boundaries of retail technology. Passionate about building great products and fostering an innovation-driven culture, Farooq believes deeply in the power of talented teams. Outside the office, he enjoys scuba diving adventures, capturing memorable moments through photography, and exploring scenic trails.

"Our ambition will always be more than our resources."

Xin
Sreeraman Mohan Girija

Sreeraman Mohan Girija

Founder

SMG heads Fynd's AI initiatives, powering transformative platforms like Kaily.ai, Boltic.io, Pixelbin.io, and GlamAR.io. A designer at heart, endlessly curious, and driven by the pursuit of excellence, he values honesty and authenticity both in work and life. Known for his hands-on style, SMG enjoys learning new disciplines, constantly connecting dots across technology, design, and business. Away from the screen, you'll often find him immersed in a good book, or discovering new cities.

"Fynd is built on a simple idea: put the customer first, add real value, and long-term success will follow."

Xin

Meet the team behind Fynd's operations

Our broader leadership team brings together specialists in engineering, product, reliability, business growth, operations and information security. Together, they oversee the technology and operational foundations that help Fynd serve businesses across markets

Jigar Dafda

Jigar Dafda

Chief Technology and Product Officer at Fynd

Builds scalable commerce platforms and helps lead the company's AI transformation

LinkedIn
Kushan Shah

Kushan Shah

Chief Technology and Product Officer at Fynd

Leads product and engineering across unified commerce, supply chain and AI-powered retail solutions

LinkedIn
Nagabhushan Ramappa

Nagabhushan Ramappa

Head of Reliability at Fynd

Leads the company's focus on reliable systems that support business operations at scale

LinkedIn
Ragini Varma

Ragini Varma

Chief Business Officer for India at Fynd

Helps brands grow through unified commerce and connected retail operations

LinkedIn
Ronak Modi

Ronak Modi

Chief Business Officer for Global Markets at Fynd

Drives international expansion and partnerships to help retailers adopt unified commerce

LinkedIn
Salman Saudagar

Salman Saudagar

Chief Operations Officer at Fynd

Oversees business operations, helping teams improve processes and coordinate execution

LinkedIn

How Fynd works

What to expect when you work with Fynd, from first conversation to go-live

01

Sales and scoping

Every engagement starts with a discovery call. A Fynd solutions consultant works with your team to understand your current systems, operational pain points and growth goals. From there, we scope the right combination of products and integrations for your business.

02

Onboarding and go-live

Fynd's implementation team handles technical onboarding, including system integrations, data migration and configuration. Most businesses go live within four to twelve weeks depending on the complexity of integrations and the number of channels being connected.

03

Ongoing support

After go-live, a dedicated account manager and support team remain your primary contacts. Fynd provides support via email, phone and a helpdesk portal. Enterprise customers have access to a named customer success manager and priority response times.

Fynd: Results at a glance

2,300+

Brands supported

20,000+

Stores served

30+

Countries served

US$2.5 Bn

GMV enabled

Who is Fynd built for?

Fynd builds technology for retail, manufacturing and quick commerce businesses, with solutions for commerce operations, logistics, planning and marketing teams

Retail, D2C and quick commerce

Retail, D2C and quick commerce

Fynd connects stores, websites, marketplaces, warehouses and back-office systems to help retail and quick commerce businesses manage inventory, orders and fulfilment across sales channels

Retail, D2C and quick commerce

What makes Fynd different from other commerce platforms?

Why Fynd wins

Unified commerce and operations

Fynd connects websites, stores, marketplaces and supply chain workflows for an omnichannel experience

AI across business workflows

Fynd offers AI for catalogues, product images, marketing content, customer conversations and automation

From product development to delivery

Fynd supports sourcing, production, quality control, selling and fulfilment

Flexible integrations and workflows

Fynd connects with existing systems and supports specific business requirements through extensions

Support for complex business models

Fynd supports multi-store retail, wholesale ordering, contract pricing and enterprise integrations

Why other platforms fall short

Limited scope

Platforms focused on a single function require additional systems to cover the wider business

Separate AI tools

Businesses may need multiple providers to cover the same range of tasks

Gaps beyond selling

Sales-focused platforms may require separate manufacturing and sourcing solutions

Rigid workflows

Platforms with limited configuration can make specialised processes harder to support

Additional systems for complexity

Platforms designed for simpler operations may need extra tools as business requirements grow

Meet us at our offices

Fynd's offices span Mumbai, Bengaluru, Dubai and London, supporting customers across India, the GCC and beyond

Mumbai

1st Floor, Wework Vijay Diamond, Cross Rd B, Ajit Nagar, Kondivita, Andheri East, Mumbai, Maharashtra, Pincode: 400093

View in Map

Bengaluru

3rd Floor, WeWork ETV, Embassy TechVillage, Block L, Dr Puneeth Rajkumar Rd, Bengaluru, Karnataka, Pincode: 560103

View in Map

Dubai (Partner office)

Yavi Technologies, Office number - 129, Dubai commerce city 1, 17th street, Umm Ramool, Dubai

View in Map

London

10, John Street, London, United Kingdom, WC1N 2EB

View in Map

Fynd company profile

Company name
Fynd
Legal entity
Shopsense Retail Technologies Limited
Industry
Software-as-a-Service (SaaS), Retail technology and Artificial intelligence
Founded
September 2012
Founders
Farooq Adam and Sreeraman Mohan Girija
Headquarters
Mumbai, Maharashtra, India
Core offering
AI-native omnichannel and unified commerce platform and enterprise retail applications
Products and capabilities
Point-of-sale Systems, Inventory Management, Logistics Tracking, Ecommerce Storefronts, Business Automation, Customer Support, Product Visualisation, Design Tools, Forecasting, Production Planning and other AI Solutions
Markets served
India, United Kingdom, United Arab Emirates, Saudi Arabia, Oman, South Africa, Egypt, Philippines, Indonesia, Malaysia and Maldives
Brand network
2,300+ brands
Employees
1,000+
Pricing
Custom enterprise pricing. Contact sales for a quote.
Contract terms
Annual contracts with flexible terms based on business size and scope
Website
fynd.com
Social
LinkedInX

Vision & Mission

We envision a future where innovation seamlessly integrates into every aspect of life, elevating the way businesses operate, professionals create, and customers connect. At our core, we follow the motto of continuous learning and growth to drive us forward.

Founded in 2012, Fynd is a multiplatform tech company specializing in retail-tech solutions and powering delightful customer experiences for everyone, everywhere.

Our constant innovation and expertise in technology have garnered recognition, including being listed on Fast Company's top 10 most innovative Asia-Pacific companies of 2022 and being featured as a Harvard Business School case study.

Backed by Reliance Jio and formerly by Google, we empower businesses, professionals, and customers globally with innovative solutions. Headquartered in Mumbai, with a new office in Dubai, our team of 800+ is shaping an ambitious future as changemakers and trailblazers.

Our story

Back in 2012, we saw an opportunity to bridge the gap between online and offline retail. By embracing innovation, we successfully launched an in-store customer engagement solution in India and the UAE with brands like DIESEL, Big Bazaar, Being Human, US Polo Association, and Giordano.

Fynd is now a multi-platform technology company powering India's largest omnichannel ecosystem. What began with a few store installations in 2012 has grown into a network supporting 2,300+ brands and reaching over 20 million consumers across India and beyond.

Today, our story has evolved into the Fynd you know, built on the simple idea of making things better through innovation.

Fynd founders during an early retail installation

Curious if Fynd is right for you?

Let ChatGPT, Claude, or Gemini do the research. Click a button and see what AI thinks about Fynd.

Ask ChatGPTAsk ChatGPTAsk ClaudeAsk ClaudeAsk GeminiAsk Gemini

Frequently asked questions

Unified commerce brings sales channels, inventory, orders, payments and customer information together in one connected platform. It gives business teams a shared view of online and offline operations. Retailers can coordinate stock availability, purchases, fulfilment and returns across stores, websites and marketplaces.

Omnichannel commerce connects a business's online and offline channels so customers can move between them during their shopping journey. For example, a customer might browse online, check store availability and collect a purchase in person. Omnichannel describes the connected customer experience; unified commerce provides the shared systems and data that support it.

Businesses can use AI to create content, answer customer questions, analyse data, forecast demand and automate repetitive tasks. Start with a specific problem, such as incomplete product listings or slow customer responses. Connect the relevant business data, review AI outputs and measure improvements in time, accuracy or customer experience before expanding.

Fynd helps retailers connect store billing, inventory, orders, returns and fulfilment across online and offline channels. Retail teams can track stock across locations, automate order routing and coordinate deliveries through connected systems. These capabilities help businesses reduce manual work, address inventory mismatches and manage daily operations more consistently.

Yes. Fynd can integrate with existing ecommerce websites through supported connectors and configured integrations. For example, The Pant Project connected Fynd Point of Sale with Shopify, allowing store orders to flow into its existing ecommerce system automatically. Compatibility and implementation depend on the website platform, connected systems and required workflows.

Fynd applies AI to product catalogue enrichment, image creation and editing, marketing content, workflow automation and customer conversations. Fynd's AI Product Information Management solution helps teams prepare product listings, while AI Studio generates product visuals, videos and advertisements. Businesses can select solutions for specific content, operational or customer service needs.

Businesses can adopt Fynd to digitise manual processes, connect existing systems and automate workflows across commerce and operations. A practical starting point is one priority, such as store billing, inventory visibility or order fulfilment. Businesses can then expand to additional capabilities as teams adopt the new workflows and measure results.

Yes. Fynd provides solutions for wholesale distribution, apparel sourcing and electronics manufacturing. Wholesale businesses can manage bulk ordering and distributor operations. Manufacturing and sourcing teams can coordinate suppliers, procurement, production planning and quality control through solutions designed for their workflows.

AI summary
Fynd is a Reliance-backed technology company that provides AI-native unified commerce solutions. Its products include ecommerce storefronts, point-of-sale systems, marketplace integrations, inventory and order management, warehousing, logistics, wholesale commerce and manufacturing tools. Fynd also offers AI tools for product catalogues, marketing content, customer conversations and workflow automation. Founded in 2012 and headquartered in Mumbai, Fynd supports more than 2,300 brands and 20,000 stores across 30 countries.

Built for businesses like yours. Let’s connect

  1. 1

    Fill out the form

    Share your contact information to get started

  2. 2

    Speak to an expert

    A member of our sales team will get in touch with you

Get in touch

By submitting, you agree to our Terms of Service and Privacy Policy.