How Fynd helped Wild Stone scale its retail kiosk operations from 2 to 25 kiosks

The streets of Kolkata were getting ready for their greatest festivities. At Wild Stone's office, the marketing team debated their ad budgets for the upcoming festive rush.

While all ideas evaluated ad banners, Mohit from Strategy and Ops said,

“What if we give Wild Stone an offline visibility that advertises us as gets revenue”

This voice led to a pause (and a POS eventually!)

Wild Stone is one of India's most recognized fragrance brands, the kind you see on every retailer's rack, in every supermarket aisle, and across the carts of millions of online shoppers EXCEPT its own store.

They sold everywhere, but never directly, face-to-face, with their own customers.

No branded retail presence, no direct offline consumer experience, no place where customers could meet the brand.

In September 2025, just before Durga Puja, Wild Stone decided to try something different.

And that’s when a simple idea (and Fynd POS) changed everything.

From storefronts to shelf space

It was a simple shift in thinking. Instead of paying for visibility through ads and banners, why not build a physical touchpoint that pays you back?

The plan was to set up branded kiosks in busy malls. Small, high-impact units where Wild Stone could sell straight to customers. A kiosk, a POS, and a product people already loved.

What they needed now was tech that could make the launch happen. And they were starting from scratch: no past offline store experience, and no existing workflow to copy.

The meet cute

It started with a LinkedIn case study from another D2C brand that used Fynd POS. [Mohit / the Wild Stone strategist, confirm who] reached out directly to someone at that brand and asked a simple question: how is the POS working in practice?

The answer was good, clear and confident. That peer-to-peer recommendation cut through the noise and Wild Stone was ready to move.

A recommendation from someone who has actually used it is the most honest kind.

Starting small: 2 kiosks, powered by Fynd POS

Wild Stone launched 2 mall kiosks in West Bengal.

The experiment worked. So they added more kiosks. 2 → 8 → 13 stores.

And by the end of March 2026: 25 operational kiosks. Not just in West Bengal anymore. They expanded to Lucknow, Bihar, and other emerging mall locations.

“The tech scaled as we scaled. That made expansion easier than we expected.”

Mohit Kiradoo, Strategy & Ops, Wild Stone

What Wildstone needed

Frictionless billing

A POS that ensured fast billing in a busy mall. Something that the store staff could easily use, without any tech expertise.

Inventory management , without a full warehouse setup

With one store, it was easy to manually upload inventory files for every store. With 2 stores it was manageable with bulk import. But with five, seven, eight stores? It became unsustainable. They needed a system where kiosk staff could receive inventory and update stock without complex logistics infrastructure.

Visibility and data

As the kiosks multiplied across geographies, the team needed to track performance. How much was each store selling? Which SKUs were moving? When was stock running critically low? Who was selling what?

What Fynd built for Wild Stone

1. POS: fast, reliable, and designed for non-technical staff

Each kiosk runs on Fynd POS. Checkout is instant. Zero downtime. Staff is trained and live within hours.

And because it's built on Fynd's omnichannel infrastructure, every transaction goes directly into centralized reporting. It gives Wild Stone a single, accurate picture of their entire retail footprint.

2. A customized analytics dashboard

Wild Stone needed specific metrics to strategically expand their kiosk model. Fynd built a custom dashboard that gave a clear visibility on:

• Month-on-month total units sold and total bills created

• Average transaction value (ATV) over time

• Cross-sell and upsell patterns (products frequently bought together)

• Store-wise SKU contribution analysis which products drive which stores

• New vs. returning customer split per store

• A low stock alert report, triggered automatically when any SKU drops below 10 units

3. In built WMS for stock movement

Wild Stone didn't have a warehouse system.

Fynd enabled a simple WMS flow right on the store ops platform. When the stock arrives at a kiosk, the store staff: handles GRN (Goods Received Note) process → selects the token number → enters the invoice reference → confirms quantities → updates inventory

"The best marketing budget is one that pays you back. The kiosk did just that — and Fynd made sure we could scale it without losing control."

Mohit Kiradoo, Strategy & Ops, Wild Stone

Revenue that justified the format

Each kiosk started contributing consistent revenue.

Currently:

• 171% increase in sales in first 5 months

• 151% increase in number of orders in first 5 months

For a format that started as a small test, this was strong validation.

“We didn’t want just visibility. We wanted viability. The kiosk model gave us both.”

Mohit Kiradoo, Strategy & Ops, Wild Stone

What changed with Fynd

Want to test your own offline experiment?

If you are:

• an FMCG brand with no owned retail

• a D2C brand that sells on marketplaces

• a brand curious about mall kiosks

• a brand wanting to test offline without committing to full stores

• evaluating how to start offline retail without heavy investment

Let’s talk.

Book a demo to see how Fynd can power your first kiosk and the next 100.

Speak to experts