Impact in numbers

2 → 25

kiosks stores in 6 months

‍

171%

revenue growth in 6 months

‍

150%

increase in no. of orders

‍

The streets of Kolkata were getting ready for their greatest festivities. At Wild Stone's office, the marketing team debated their ad budgets for the upcoming festive rush.

While all ideas evaluated ad banners, Mohit from Strategy and Ops said,

“What if we give Wild Stone an offline visibility that advertises us as gets revenue”

This voice led to a pause (and a POS eventually!)

Wild Stone is one of India's most recognized fragrance brands, the kind you see on every retailer's rack, in every supermarket aisle, and across the carts of millions of online shoppers EXCEPT its own store.

They sold everywhere, but never directly, face-to-face, with their own customers.

No branded retail presence, no direct offline consumer experience, no place where customers could meet the brand.

In September 2025, just before Durga Puja, Wild Stone decided to try something different.

And that’s when a simple idea (and Fynd POS) changed everything.

From storefronts to shelf space

Wild Stone retail store setup inside a shopping mall

It was a simple shift in thinking. Instead of paying for visibility through ads and banners, why not build a physical touchpoint that pays you back?

The idea was to set up branded kiosks in high-footfall malls. Lean, high-impact pop-up units where Wild Stone could sell directly to customers. A kiosk, a POS, and a product that people already loved.

Now they needed tech that enabled the launch.

They came with no previous offline store experience and no existing workflow to replicate.

The meet cute

Started with a LinkedIn case study published by another D2C brand that had used Fynd POS. Wild Stone Strategist reached out directly to someone at that brand, asked how the POS was working in practice. The feedback was good, clear and confident. A peer-to-peer recommendation cut through the noise and Wild Stone was ready to move.

A real-world recommendation, the most honest kind.

Starting small: 2 kiosks, powered by Fynd POS

Wild Stone launched 2 mall kiosks in West Bengal.

The experiment worked. So they added more kiosks. 2 → 8 → 13 stores.

And by the end of March 2026: 25 operational kiosks. Not just in West Bengal anymore. They expanded to Lucknow, Bihar, and other emerging mall locations.

“The tech scaled as we scaled. That made expansion easier than we expected.”

Mohit Kiradoo, Strategy & Ops, Wild Stone

Timeline showing store expansion from 2 stores in late 2025 to 14 stores by March 2026. — Powering Wild Stone’s rapid retail expansion from 2 to 14 stores

What Wildstone needed

Frictionless billing

A POS that ensured fast billing in a busy mall. Something that the store staff could easily use, without any tech expertise.

Inventory management , without a full warehouse setup

With one store, it was easy to manually upload inventory files for every store. With 2 stores it was manageable with bulk import. But with five, seven, eight stores? It became unsustainable. They needed a system where kiosk staff could receive inventory and update stock without complex logistics infrastructure.

Visibility and data

As the kiosks multiplied across geographies, the team needed to track performance. How much was each store selling? Which SKUs were moving? When was stock running critically low? Who was selling what?

What Fynd built for Wild Stone

1. POS: fast, reliable, and designed for non-technical staff

Each kiosk runs on Fynd POS. Checkout is instant. Zero downtime. Staff is trained and live within hours.

And because it's built on Fynd's omnichannel infrastructure, every transaction goes directly into centralized reporting. It gives Wild Stone a single, accurate picture of their entire retail footprint.

2. A customized analytics dashboard

Business dashboard displaying metrics such as total sales, total products sold, total bills, repeat percentage, ATV, and UPT — This dashboard consolidates all essential retail metrics in a single location

Wild Stone needed specific metrics to strategically expand their kiosk model. Fynd built a custom dashboard that gave a clear visibility on:

Month-on-month total units sold and total bills created
Average transaction value (ATV) over time
Cross-sell and upsell patterns (products frequently bought together)
Store-wise SKU contribution analysis which products drive which stores
New vs. returning customer split per store
A low stock alert report, triggered automatically when any SKU drops below 10 units

Custom analytics interface with sales overview, stock insights, customer analysis, and breakdowns by product, store, staff, and payment mode — Helping Wild Stone track product-wise performance from a single analytics view

3. In built WMS for stock movement

Store OS interface featuring modules like cash manager, analytics, support, inventory management and stock movement. — Bringing complete billing, inventory, analytics and support under a single dashboard

Wild Stone didn't have a warehouse system.

Fynd enabled a simple WMS flow right on the store ops platform. When the stock arrives at a kiosk, the store staff: handles GRN (Goods Received Note) process → selects the token number → enters the invoice reference → confirms quantities → updates inventory