Ultrahuman - a health and performance technology brand best known for its flagship product. Designed for health-conscious consumers, it has already established a strong presence in global markets through its online store.

The brand had never run a physical retail store before, and when they chose to enter the Indian market with physical stores, they had to start from scratch - no stores, no systems, and no foundation.

The challenge: Starting offline from zero

Ultrahuman started as a primarily D2C brand, operating almost entirely outside India. Expanding into physical retail here meant building their offline capabilities from the ground up with no prior experience to lean on and finding the right partner to make it.

No offline infrastructure to begin with

Ultrahuman had no store setup, no billing system, and no process for managing in-store inventory. Everything needed to be built from the ground up.

Stepping into offline retail for the first time

They knew exactly how to win online. But physical retail in India was a new frontier and they were ready to figure it out with the right partner by their side

Operating without visibility was a real risk

Without the right tools, there was no way to track what was selling, how inventory was moving, or whether the store was actually performing.

"We had the product and we had the ambition, but offline retail was a completely different world for us. We didn't know where to begin, we needed someone who could just show us the way."

Ashish Bhuwania, Country lead

Ultrahuman

The solution: Fynd built Ultrahuman's retail operations from scratch

Fynd stepped in as a full retail operations partner, not just a software provider. Everything Ultrahuman needed to go live was set up through Fynd.

End-to-end billing built for retail

Fynd set up complete billing operations tailored specifically for Ultrahuman's retail ring store-serving kiosks, simple for staff and seamless for customers.

Centralised inventory to track down

With serialized inventory management in place, every product across every location was accounted for what was in stock, what had moved, and what needed attention.

A single unified dashboard

Fynd gave Ultrahuman access to a live analytics dashboard so the team could see exactly how each kiosk was performing - no more operating blind.

Reports built around their needs

Fynd built customized reports tailored to Ultrahuman's specific operations - giving them the right data in the right format to make confident decisions.

India's first experience center

Beyond the kiosks, Fynd helped Ultrahuman launch something entirely new to India - a five-floor experience center bringing together a gym, café, salon spa, and wellness space, all anchored around the Ultrahuman Ring. For a brand entering India for the first time, this was a bold move.

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The Impact: Growth that speaks for itself

In just one year, Ultrahuman went from having no offline presence in India to running three stores and one experience center.

3x store expansion in 12 months

What started as one kiosk in Delhi grew into three kiosks and a dedicated experience store, all fully operational and billing seamlessly through Fynd.

100% increase in orders

With the right infrastructure in place, Ultrahuman's offline orders doubled within the first year of going live.

A 5-floor wellness destination

The Ultrahuman experience center was a first for the health, wellness and tech categories in India. A five-floor space with a gym, café, salon spa and wellness zone built around one idea: helping people understand and take control of their health. It ran end to end on Fynd POS.

Data-driven decisions

Custom reports and real-time analytics gave the Ultrahuman team clear visibility into store performance, something they simply did not have before.

"Fynd didn't just hand us a tool and walk away. They helped us set up everything, from how we bill at the kiosk to how we read our own numbers. For a brand that had never run a physical store, that kind of hand-holding made all the difference."

Ashish Bhuwania, Country lead

Ultrahuman

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