How Fynd became the operating system behind the Reliance Retail chain

Most businesses know this struggle all too well. One tool for checkout. Another for inventory. A third for hiring. And somewhere, a spreadsheet trying to hold the entire distribution network together with formulas nobody really wants to touch. Each team tackles its own piece, but no one has the full picture.

Reliance Retail could have ended up just like that. With grocery, fashion, jewelry, electronics, quick commerce, plus all the behind-the-scenes work like manufacturing, hiring, marketing and store expansion - that’s a lot of room for disconnected systems to pile up.

But it didn’t happen. Walk through seventeen different parts of their busines and you’ll find the same partner stepping in again and again, solving different challenges each time: Fynd. Not just a vendor patched onto one function, but the connected system running beneath most of it.

If you’re still patching your business together with five tools that don’t talk to each other, here’s what the other side looks like. 

The problem: fast delivery breaks slow systems

Quick commerce runs on speed, but speed exposes every crack in a system built for a slower era.

JioMart's order journey had a lot of people looking at it and no one seeing the same thing. 

A national dip in performance didn't reveal which store, shift or rider actually caused it - visibility stopped at the dashboard. 

The solution: JioMart OS gives every team, from the ops centre to a single store manager, a shared live view that traces a problem back to its exact source. 

Read the JioMart OS story →

Every new delivery option meant a fresh build for Jio Commerce Platform

Standard delivery worked fine, but adding rush, same-day or next-day options wasn't a configuration change and it was a development cycle. 

The solution: Fynd turned delivery modes into a setting brands manage themselves, no engineering queue required. 

Read the JCP story →

Opening a dark store meant running a small construction project, every single time

Site, lease, build, license, hire, train - repeated at every location with nothing learned from one store carrying over to the next. 

The solution: FyndDot arrives as a finished, factory-built store with automated dispensing and zero pickers inside, ready to serve orders on day one. 

Read the FyndDot story →

The problem: Shoppers don't wait for friction

Every retailer knows this moment - a shopper is ready to buy, but something gets in the way. Maybe it’s a long line, or the size they want isn’t in stock, or the category just doesn’t work online.

Azorte’s checkout lines were slowing things down

Shoppers ready to buy had to wait for a free counter and some just walked away. 

The solution had to avoid new apps or hardware, work with phones they already had, and connect perfectly with Azorte’s POS, inventory and tax systems. Fynd created Scan & Go: scan, pay, walk out - all inside a mobile browser. 

Read the Azorte story →

Reliance Jewels faced a trust challenge

Jewelry shoppers want to see and hold their purchase before paying something a generic online store couldn’t deliver. Plus, gold prices change daily, which normal product pages can’t handle. 

The solution: Fynd built a platform designed specifically for jewelry buying: live gold-rate pricing, detailed options and delivery that matches the value inside the box. 

Read the Reliance Jewels story →

Reliance Trends needed more shelf space - virtually

Physical store space limits what can be shown, no matter how big the catalogue is. 

The solution: Fynd Horizon’s body scan lets shoppers try on far more items than any shelf could hold, and garments are made only after purchase, cutting waste and returns. 

Read the Reliance Trends story →

The problem: nobody can see the whole store

Opening a store, running it well and knowing what's actually happening inside it - three different problems, usually handled by three different teams with three different tools that don't compare notes.

Reliance Retail's store-opening pipeline lived across separate spreadsheets

Real estate, legal, design, construction, each with its own view and no shared truth. 

The solution: Fynd's Cortex ALP put the entire journey from site to opening on one system, so a store's status is a lookup, not a reconstruction project. 

Read the Cortex ALP story →

Picking the next store location was pure guesswork, repeated city by city

Every new site decision started from scratch, gathering data from scattered sources with no consistent scoring. 

The solution: Fynd helped RetailVista, built jointly with Google, scores every location in the country on the same set of factors turning site selection into a shared, repeatable process instead of a fresh guess every time. 

Read the RetailVista story →

Nobody knew why a store was underperforming - only that it was

Surveys only capture the shoppers who bother to fill them out; everyone else who quietly walks out leaves no trace. 

The solution: Fynd helped Retail Jarvis watches the store instead of asking it questions, surfacing exactly where shoppers drop off and what's actually driving returns. 

Read the Retail Jarvis story →

FreshPik's systems said one thing; the shelf said another

Inventory records showed what should be on the shelf - nobody had a reliable way to check what actually was. 

The solution: Fynd OnShelf turns shelf photos into a live, searchable record of what's really happening, closing that gap for good. 

Read the FreshPik story →

Reliance Smart Bazaar was planning groceries with a ruler, not a scale

One stock target, set at the state level, applied to every store regardless of what its actual shelves and customers looked like. 

The solution: Fynd replaced that with store-specific targets, so a busy street-corner shop and a quiet one two towns over finally get plans built for who they actually serve. 

Read the Smart Bazaar story →

The problem: what happens before the shelf is invisible

Long before anything reaches a shopper, it has to be sourced, built and moved and this is usually the least visible, most fragile part of any retail business.

RCPL's fast-growing distribution network was running on phone orders and paper plans

Coolers moved between warehouses and shops with no way to track them; beverage and non-beverage businesses needed different rules on the same system. 

The solution: Fynd built one backbone with a tailored entry point for every user who needs it - field sales, distributors, area managers, admins - all sharing the same data. 

Read the RCPL story →

NeoLync's electronics plant ran on five systems that didn't talk to each other

A single unit's serial number could get tracked inconsistently from PCB to shipping carton, and quality checks happened reactively instead of as part of a closed loop. 

The solution: Forge, Fynd's Manufacturing OS, gives every unit a full genealogy from raw material to dispatch, on one shared backbone. 

Read the NeoLync story →

Reliance's fashion supply chain was a relay race where nobody passed the baton automatically

Planning, buying, vendor management and store operations each ran in isolation, so a change anywhere meant someone manually updating everyone downstream. 

The solution: Cortex connects the entire chain, so a planning decision flows straight through to what a store team sees on the floor. 

Read the Cortex fashion story →

The problem: growing a business means growing its people, too

Hiring at Reliance's scale ran into the same wall every large company hits

Different business units ran different ATS systems, candidate data sat siloed between them and recruiters spent their day on data entry instead of judgment calls. 

The solution: HireFirst replaced the fragmented stack with one AI-native pipeline that gets sharper every time a recruiter corrects its scoring. 

Read the HireFirst story →

Career growth for frontline staff depended entirely on which store format you happened to work in

Grocery, electronics and fashion each handled promotions their own way, with no common system to judge who was ready for the next role. 

The solution: Samarth Plus turns that into one clear path - eligibility, assessment, learning, on-the-job training, certification that works the same way everywhere. 

Read the Samarth Plus story →

The problem: the same customer looked like five different people

JioMart, AJIO, Tira, Reliance Digital and dozens of other formats each captured their own version of every shopper

One person could show up as five unconnected identities, with no way for any team to see the whole relationship. 

The solution: Marketing OS unifies that identity across the business and puts an agentic layer on top of it that answers the questions brand and marketing leaders actually ask in plain language, not dashboards. 

Read the Marketing OS story →

The pattern underneath 

Every one of these started as the same problem wearing a different costume: manual work, disconnected tools, and nobody owning the whole picture. Every one of them ended the same way too - one connected system, built to run the business rather than patch around it.

That's the part worth sitting with if your own business is still held together by five tools and a shared drive. Reliance Retail didn't fix this by accident and it didn't fix it once. It fixed it seventeen times, with one partner who kept showing up.

Still juggling the tools that Reliance Retail already replaced?

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