How Fynd helped Reliance Retail turn every store job into a unified career progression

Reliance Retail operates thousands of stores in grocery, electronics, and fashion, with a frontline employee at each one eager to grow. However, growth for cashiers, sales associates or department managers varied greatly depending on the store format. There was no common way to assess readiness for the next role, no easy method to train for it and no single record of who had earned it. 

Reliance Retail teamed up with Fynd to create Samarth Plus - a single platform that changes career growth from a manual guesswork process into a clear, trackable path.

The challenge: Career growth was stuck in silos

Every store format played by its own rules

Grocery, electronics and fashion stores handled promotions and role changes in different ways. There was no common system to decide who was ready to advance, making it hard to compare talent across the company.

Nobody had a clear view of who was ready for what

HR and store leaders had no real-time way to know who qualified for a new role, who was in training or who was certified. This information was scattered across different records, not stored in one place.

Compliance checks ate up time that should've gone to people

Verifying simple things like tenure or education for a role change meant manually checking SAP and HRMS data. This was slow, repetitive and prone to errors at Reliance Retail’s large scale.

The solution: A career engine built for the shop floor

Fynd built Samarth Plus as a complete journey, not just another tool: Eligibility → Assessment → Learning → On-the-job training → Certification, all within the People First App employees already use.

Proctored assessments, right from the start

Employees start with an online aptitude and behavioral test for the role they want, featuring built-in proctoring and adjustable timers—no need to visit a test center.

Learning mapped to real skill gaps

Instead of generic courses, the platform automatically matches SCORM-based learning modules to the exact skills an employee lacks for their next role.

On-the-job training that's actually provable

Employees complete a structured 3-day training at a model store, supported by proof-based checklists and slot booking - so progress is recorded, not just assumed.

A dashboard built for mentors, not spreadsheets

A special assessor workflow lets mentors verify proof, manage approvals and advance employees to the next stage in real time.

A control tower for admins

For the first time, Reliance Retail’s HR teams get a live view of the entire talent pipeline: a role-skill matrix, rules for over 160 unique career moves, and real-time tracking of who is certified and ready for their next role.

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The impact: From manual process to talent pipeline

One system, every format

Career growth now follows one clear, rule-based path across grocery, electronics, and fashion stores, replacing separate local processes.

Compliance runs itself

Tenure and education checks now happen automatically using SAP/HRMS data, reducing manual verification work for HR teams.

Full visibility, in real time

Admins can now see exactly who is eligible, who is training and who is certified and ready to advance - a first for Reliance Retail’s frontline workforce. 

Internal mobility becomes a real alternative to hiring

With trained, certified talent visible and ready, Reliance Retail can fill roles from within, supported by audit-ready training records.

Ready to take internal mobility from manual to automated?

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