In our 12th year as a pioneering tech company, we’re continuing to move with exciting pace. We are expanding and finetuning our offerings in commerce & retail. This helps us give brands and retailers more avenues to grow their business, and add efficiency. 

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Considering that 2023 has been the year of AI, we’re also working on using cutting-edge AI models to usher in the era of intelligent retail. In 2024, we aim to use the momentum picked up in 2023 to innovate and expand our services. 

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Here’s what you can expect.

1. Fynd Commerce Platform 

• New sales reconciliation extension 
• Google Shopping extension for running and managing Local Inventory Ads 
• AI functionalities like demand forecasting, price optimisation, and address correction & autofill 
• Regional language support for markets like KSA and UAE
• ONDC integration enabling brands on Fynd Commerce Platform to directly onboard on ONDC marketplaces
• Shoppable video content via Quinn.live extension 
• Automated WhatsApp marketing campaigns using Spur extension
• Exclusive luxury themes 

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Our progress in 2023

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We have delivered on 100% of the updates and new launches we promised for Fynd Commerce Platform in last year’s wishlist, What Fynd has in store for you in 2023!

In addition, we released the Fynd Commerce Platform Seller App for small businesses and entrepreneurs, and also added the following popular extensions on demand and feedback from our users: 

• Abandoned cart alerts
• Sentry alerts 
• Smart nudges (for automating engaging push notifications)
• AI product recommendations for similar and frequently bought together products
• Google reCAPTCHA for secure logins 

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2. Omnichannel Integrations 

We’re adding more integrations for popular marketplaces and payments services.

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1. Marketplaces: Zivame, LimeRoad, Meesho, FirstCry, SnapDeal

2. Payments: CRED Pay, PayPal, Snapmint 

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Our progress in 2023

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We met 80% of the objectives set in What Fynd has in store for you in 2023 with the only exception being the LimeRoad integration. We’ll continue to make this live in 2024.

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3. Fynd StoreOS

1. Gift card and loyalty program integrations allowing payments through Quikcilwer gift cards and RelianceOne loyalty points
2. Enhanced clienteling features like curated recommendations, appointment management and personalized customer communication 
3. Split payments in a single checkout 
4. Fully configurable and customizable home page UIs

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Our progress in 2023

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We made significant progress in 2023, making our platforms more user friendly and helping retailers find new sales oppurtunities

In 2023, Fynd StoreOS had a major transformation (read more here), and now has 90% of all the features promised in What Fynd has in store for you in 2023! We’ve also added several additional features like, 

• User access control 
• Cart sharing 
• Product barcode scanning 
• Usage analytics 

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4. Uniket

1. An on-platform CRM tool 
2. Ustaad—an on-app personal assistant that will help users find their ideal products and navigate the platform better 
3. Multi-mode of payment checkouts which will include credit-based options!
4. Custom packaging support for sellers 

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Our progress in 2023

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We focused our efforts this year on releasing a revamped version of Uniket—Uniket 2.0, which offers a smoother, improved user experience and a highly optimized GUI, to be launched in 2024. 

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5. GoFynd

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Here’s what’s in the works for GoFynd in 2024:

1. Immersive virtual store 
2. Our mascot Fify will become an AI digital influencer! She is set to charm audiences and boost brand engagement with her interactive content 
3. GoFynd will soon be integrated with the MyJio app

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6. Pixelbin

1. Video streaming support
2. Extending features like background removal, watermark removal, and quality upscaling to videos
3. 2D to 3D transformation 
4. 3D mesh generation 
5. Additional modes of payment: PayPal & AliPay

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Our progress in 2023

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We successfully implemented several retail-focused features mentioned in What Fynd has in store for you in 2023 like image sequencing, bulk product image transformations and marketplace-based presets in 2023. We also launched ConvertFiles.ai, a platform to covert your images in the required format without any quality loss.  

7. Boltic

1. Change Data Capture (CDC) functionality to capture all real-time data changes anywhere in your data pipeline
2. On-platform storage for all your datasets
3. MLOps functionality to be added to the platform 
4. Event-based data tracking with Boltic Streams

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Our progress in 2023

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We extensively updated the platform to ensure optimal performance and ease of use with updates like,

• All applications were upgraded from Java 11 to Java 17 and SpringBoot 2.6 to SpringBoot 3.0 
• Extensions to leading data sources and destinations like Google Cloud Storage, Google Classroom, and Kafka clusters
• Added support for PLAINTEXT and SASL_SSL security protocols
• Our first BI integration with Geckoboard 
• Easier, NLP-enabled query writing 

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8. Frolic

1. Exciting AA games
2. In-app purchases for platform games 
3. Frolic APIs for brands to use Frolic games on their own sales channels
4. Fynd Coupons integration to incentivize gameplay and offer coupons to players
5. Downloadable multi-level games 

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Our progress in 2023

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We successfully met 80% of the objectives we set for ourselves last year in What Fynd has in store for you in 2023. We also made several exciting releases in 2023 like:

• Frolic extension for all Fynd Commerce Platform sellers
• Frolic added to GoFynd shopping app to gamify rewards and delight shoppers
• Enhanced animation control 
• Released six downloadable games for Android devices!

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9. Potlee

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1. Lending services CASHe, U GRO, and LiquiLoans will be onboarded as official lending partners
2. Website integrations to enable Potlee payments on ecommerce websites built on any of these platforms:

• Shopify
• WooCommerce
• WordPress 
• Wix 

3. Integrations with leading credit gateways like OCEN, Supermoney and Epaylater to offer more secure credit options to your customers

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10. CoPilot.live

Groundbreaking GenAI innovations in 2023 inspired us to go forward with an unexpected release in 2023—our versatile AI assistant designed to transform all your business workflows. In 2024, we’re continuing this journey through: 

1. Improvements to Fex CoPilot—our AI coding assistant. All of our platform code will be used to train and fine-tune Fex CoPilot models 
2. Fex CoPilot will be deployed as an intuitive code auto-completion extension on VS code
3. CoPilot models will also be leveraged to enable intelligent semantic search functionalities and improve Fify, our AI-powered chatbot for GoFynd 

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11. Fynd Research

Our research labs have been working on harnessing intelligent AI and ML models for application across several use cases. 

1. Sophisticated LLMs to predict product demand and sales on an SKU level, and offer optimal pricing suggestions
2. Natural Language Processing models for name entity detection. These are being trained to recognize and breakdown customer addresses, identify errors, and resolve them on their own!
3. Fynd Code Wikipedia—an exhaustive repository of all code used across Fynd’s platforms. This would serve as the basis for:

• All code optimization, summarisation, testing, and scaffolding for Fynd’s internal projects
• Code auto-completion: SFT integration on code editors like VScode as an Extension
• Fynd Extension generator
• Fynd Theme generator
• An SRE-GPT

4. Latent text-to-image models to serve a number of use cases like clean, undistorted background generation 
5. Cutting-edge ML and GenAI platforms to better our AR/VR services like virtual stores and virtual beauty try-ons

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New product releases in 2024

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12. ONDC Seller app

2024 will also see the launch of the Fynd ONDC seller app—an application that connects all Fynd Commerce Platform sellers to ONDC’s vast sales network. Retailer brands will be able to directly onboard on any ONDC marketplace and tap into new customer bases!

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13. Fynd Coupons 

We’re launching Fynd Coupons—a coupon aggregation platform with a difference. With intelligent algorithms and advanced technology, Fynd Coupons scours the internet and partners with brands to aggregate the freshest and most attractive deals available.

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14. Fynd Cloud 

We’re also launching Fynd Cloud, our no-code cloud computing platform this year! Fynd Cloud’s serverless computing capabilities enable quick deployment, easy service management, and instant scalability. 

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15. SwapEasy 

We will be launching SwapEasy—a recommerce platform that enables sales for organizations through trade-in programs on online and offline channels. With SwapEasy, your customers can exchange their old mobile phones while we manage the entire process from registration and QC to price evaluation and pickup.

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16. Smart TV Commerce 

We will be working with brands to create innovative Smart TV Commerce apps that allow audiences to shop for on-screen products while watching TV content!

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17. Virtual Stores 

Powering distinctive and engaging shopping experiences has always been at the heart of our business. Keeping in line with this, we have been developing virtual stores to help brands craft immersive shopping experiences. One of our virtual stores is currently live on GoFynd.com!

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Excited about our plans for 2024? So are we! Get in touch with our experts to inquire about any of our projects and leverage our services to supercharge your business this year.