How Jaipur Kurti protected its brand with Fynd Kaily's AI agent

Jaipur Kurti, a top ethnic wear brand in India, was getting many complaints from customers tracking orders the brand never received. The issue was fake websites like “Jaipur Kurta” and “The Jaipur Kurta” that misled customers into placing orders not related to the real brand.

To solve this, Jaipur Kurti partnered with Fynd to use an AI agent powered by Fynd Kaily that checks every order ID in real time. Genuine Jaipur Kurti orders get instant updates. Orders that do not match the official ID are flagged immediately and customers are warned about fake websites and redirected to Jaipur Kurti’s official sales channels.

Table of contents

• The Problem: Fraudulent websites triggering support tickets Jaipur Kurti couldn't resolve

• The Solution: An AI agent that verifies order authenticity before it becomes a support issue

• The Impact: Fewer dead-end tickets, faster resolutions, a protected brand

• Frequently asked questions

The Problem: Fraudulent websites triggering support tickets Jaipur Kurti couldn't resolve

Fake websites were selling under Jaipur Kurti's name

Several fake websites with names very similar to Jaipur Kurti, like "Jaipur Kurta" and "The Jaipur Kurta," were taking orders from unaware customers. These sites were not connected to Jaipur Kurti’s official system, stock or delivery process.

Customers were contacting official support for orders that didn’t exist

When customers did not get their orders, they reached out to Jaipur Kurti’s official website and WhatsApp support for updates. Since these orders were never made on Jaipur Kurti’s real platform, support had no order ID or record to help.

Every fake order increased support work without a solution

Each request took agent time and back-and-forth communication, only to explain the order was not from Jaipur Kurti. This caused extra tickets, slower help for real customers, and a poor support experience, even though the problem was with third-party fraud.

Brand trust was at risk over an issue Jaipur Kurti didn’t cause

If not handled, this issue could harm trust in Jaipur Kurti’s brand, even though the brand was not at fault.

The Solution: An AI agent that verifies order authenticity before it becomes a support issue

Using Fynd Kaily as the first contact for order questions

Fynd Kaily’s AI agent automation was set up to answer common order questions like “Where is my order?” or “Track my order” as soon as a customer asks, before a human agent gets involved.

Validating orders against Jaipur Kurti's official ID format

When a customer provides an order ID, Kaily checks it against Jaipur Kurti’s set format (JK5XXXXXX). This simple check quickly separates real Jaipur Kurti orders from those on fake websites.

Instant order updates for real orders

If the order ID matches Jaipur Kurti’s format, Kaily shows the live order status right away, with no waiting or manual search.

Clear, helpful responses for fake orders

If the order ID doesn’t match, Kaily politely tells the customer the order wasn’t placed through Jaipur Kurti, warns about fake websites using similar names, and shares Jaipur Kurti’s official sales channels: JaipurKurti.com, Jaipur Kurti stores, Amazon, Myntra, Flipkart, Ajio and Nykaa Fashion.

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The Impact: Fewer dead-end tickets, faster resolutions, a protected brand

Fewer unnecessary support tickets

By handling fake order questions immediately, Kaily removed a common type of ticket that needed agent time but had no solution.

Quick detection of fake orders

Order ID checks happen as soon as customers share their ID, giving fast, accurate answers instead of slow manual checks.

Customers learn about official sales channels

Every flagged fake order becomes a chance to guide customers to Jaipur Kurti’s real platforms, lowering repeat fraud risks.

A protected brand and better customer experience

By catching fake orders fast and answering clearly, Jaipur Kurti turned a threat to its reputation into a chance to build trust.

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