July 10, 2026
Read how AVRO Furniture, a Ghaziabad-based plastic furniture manufacturer partnered with Fynd to launch its first branded webstore and unify order management across marketplaces and D2C.
Jahnvi Gupta
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India's leading manufacturers have spent decades building products, distribution networks and retail partnerships. Yet online, many remain known only through marketplace listings, where the marketplace owns the customer relationship, not the brand.
AVRO Furniture wanted to change that. While it had already built a strong presence across Amazon, Flipkart and offline retail, the next step was creating its own digital destination and a connected commerce operation. Fynd became the platform that made it possible.
Founded in 2002 and based in Ghaziabad, AVRO Furniture is one of India's leading manufacturers of plastic-moulded furniture. The brand operates under two product lines, serves approximately 20,000 retail outlets through a network of 200 distributors and sales professionals and offers a catalog of over 250 SKUs, including chairs, tables, stools, dining sets, almirahs and children's furniture.
AVRO had already established a strong digital presence on Amazon, Flipkart, B2B platforms and government procurement portals. As the business evolved, the next opportunity was to build a branded D2C storefront that would allow it to own the customer relationship, showcase its product range and deliver a consistent brand experience from discovery through post-purchase.
AVRO had already established a strong presence on Amazon and Flipkart. The next step was creating a branded D2C website where it could showcase its complete product range, control the customer journey and build direct relationships with consumers. The business wanted a storefront that reflected its brand while integrating seamlessly with its existing commerce operations.
Launching a new sales channel also meant bringing every order into one place. AVRO was looking for a centralized order management system that could manage orders from its website and marketplaces through a single dashboard. With inventory, fulfillment and order status connected across channels, the brand could expand its digital presence without adding operational complexity.
Fynd's solution covers two connected layers: Fynd Storefront, which gives AVRO Furniture its self-owned online presence and Fynd OMS, which becomes the operational backbone managing every order across every channel.
Fynd Storefront gave the brand a fully owned ecommerce website where it could showcase its complete product range, control the customer journey and build direct relationships with consumers. An enterprise-grade commerce platform that enabled AVRO to launch quickly while supporting the scale and flexibility needed for long-term growth.
Here is what Fynd storefront will deliver to AVRO Furniture:
Capability | Description |
No-code website builder with drag-and-drop editor | Fynd will enable AVRO Furniture to launch and manage its ecommerce website without extensive development. The team can easily create pages, update content and optimize the storefront using ready-to-use commerce blocks powered by artificial intelligence. |
Complete catalog and merchandising management | Fynd will help AVRO Furniture manage its product catalog from a single platform. Collections, filters, merchandising rules and rich product content will make it easier for customers to discover the right furniture. |
Multiple payment options with frictionless checkout | Fynd will enable AVRO Furniture to offer multiple payment methods and guest checkout, making it easier for customers to complete purchases and reducing checkout abandonment. |
Built-in search engine optimization and marketing tools | Fynd will help AVRO Furniture attract more traffic with built-in search engine optimization, blogging and marketing tools. Promotions, email campaigns and customer engagement can all be managed from one platform. |
Mobile-optimized and secure storefront | Fynd will provide AVRO Furniture with a responsive and secure storefront that delivers a consistent shopping experience across devices while protecting customer data. |
Integrated logistics and shipping | Fynd will streamline order fulfillment by connecting checkout with logistics workflows. The platform also supports managed logistics services to improve shipping efficiency for large furniture products. |
Built-in returns and refunds management | Fynd will simplify post-purchase operations with structured returns and refunds workflows, reducing manual effort and improving the customer experience. |
Rapid time to market | Fynd will help AVRO Furniture launch a fully functional ecommerce website in weeks instead of months by bringing storefront management, merchandising, payments, logistics and marketing together on one platform. |
The net effect is that AVRO Furniture, a brand that has spent over two decades building manufacturing scale and offline distribution, will have a complete, conversion-ready online storefront live in weeks, not months.
If the storefront is the front door, Fynd OMS is the operating system behind it. The OMS system will help AVRO Furniture manage orders, inventory, pricing, returns and fulfillment across Amazon, Flipkart and the new D2C webstore from a single dashboard.
Capability | Description |
Unified order dashboard | Fynd will help AVRO Furniture manage orders from its website, marketplaces and offline channels through a single dashboard. This simplifies order processing, invoicing, packing and dispatch while reducing manual work. |
Smart order routing | Fynd will automatically route each order to the best fulfillment location based on inventory, customer location and shipping efficiency. This helps reduce logistics costs and improve delivery timelines for bulky furniture products. |
Real-time inventory synchronization | Fynd will keep inventory updated across every sales channel in real time. This prevents overselling, reduces cancellations and helps AVRO Furniture maintain a reliable shopping experience. |
Available-to-Promise inventory visibility | Fynd will display only inventory that is available for sale after accounting for reserved stock and pending orders. This improves inventory accuracy and reduces order cancellations. |
Centralized pricing management | Fynd will enable AVRO Furniture to manage pricing across its website and marketplaces from one platform. Teams can launch promotions, create channel-specific pricing and update products in bulk with ease. |
Returns, cancellations and reverse logistics | Fynd will simplify post-purchase operations by managing returns, cancellations, reverse pickups, quality checks and refunds through a single workflow. This improves operational efficiency and the customer experience. |
Automated invoicing and documentation | Fynd will automate invoice generation, shipping labels and tax-compliant documents for every order. This reduces manual effort and helps maintain operational accuracy as order volumes grow. |
Analytics and reporting | Fynd will give AVRO Furniture a unified view of sales, inventory, fulfillment and returns across all channels. These insights help improve inventory planning, merchandising and business decisions. |
Multi-account and role-based access | Fynd will provide role-based access for warehouse, customer support, finance, merchandising and leadership teams. Each team can securely access the tools and information relevant to their responsibilities. |
The outcome: from manufacturer to omnichannel brand
The shift AVRO Furniture is making is strategic, not just operational. For over two decades, it has been one of India's most efficient furniture manufacturers, competing on price, quality and distribution reach. What it has not had is a direct digital relationship with its customers.
With Fynd, AVRO Furniture gains three things simultaneously. A D2C storefront that puts the full brand story, product range and purchasing experience in the company's hands. A unified order management system that connects marketplace and webstore operations into a single workflow and the infrastructure to scale online without scaling manual processes.
Furniture brands can work with Fynd, a unified commerce platform to achieve different goals:
Furniture brands like AVRO can expand beyond Amazon and Flipkart to marketplaces like Meesho, JioMart, Pepperfry and B2B platforms without creating separate workflows. Fynd AI PIM centralizes and optimizes product data for every sales channel, while Fynd Konnect connects marketplaces through a single integration, keeping catalogs, inventory, pricing and orders synchronized from one dashboard.
Many furniture brands serve institutional buyers such as schools, offices, restaurants and hotels through offline channels. Fynd OMS can support bulk order management, order splitting and order consolidation, while a dedicated B2B storefront can help digitize institutional sales and simplify what is often a manual and relationship-driven process.
Unlike marketplaces, a D2C store gives brands complete visibility into customer behavior; from browsing history and abandoned carts to purchase patterns and preferences. Fynd AI Studio can use these insights to create personalized marketing content and campaigns.
Furniture orders are operationally different from fashion or FMCG. Items are heavy and bulky, shipping costs are high relative to order value, returns require specialized reverse logistics and inventory management must account for large physical footprints. A dedicated OMS like Fynd OMS manages these complexities by routing orders to the nearest fulfillment location, syncing inventory in real time to prevent overselling of items that are expensive to cancel and reship and handling returns with quality check and restocking workflows built in.
When a dining table sells on Amazon but the stock count on Flipkart does not update, the same item can be sold twice. For furniture, that cancellation is costly: the customer is dissatisfied, the marketplace penalizes the seller's visibility score and the brand absorbs the reputational damage.
Marketplaces provide reach but limited control. On marketplaces, brands cannot fully customize the shopping experience, build direct customer relationships, access detailed buyer data, or control pricing and promotional strategy independently. A D2C webstore built on a platform like Fynd Storefront gives the brand ownership of the customer journey, from first visit to post-purchase communication, with tools like no-code page building, guest checkout, SEO-friendly architecture and built-in marketing features.
Smart order routing assigns each order to the fulfillment location that can deliver it most efficiently, based on inventory availability, proximity to the customer, shipping cost and business rules. For furniture, where shipping a chair from one end of the country to the other can cost more than the product margin, routing to the nearest location with available stock directly protects profitability.
A unified OMS like Fynd OMS consolidates orders, inventory, pricing and returns from every sales channel into a single dashboard. Marketplace orders from Amazon and Flipkart, webstore orders from the brand's D2C site and B2B orders can all be managed, fulfilled and tracked from one place. This eliminates separate seller panels, ensures inventory and pricing stay consistent and gives the business a single source of truth across all channels.
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