How August Society designed 60% faster with Fynd Create

About August Society

August society is a Singapore-based sustainable swimwear brand known for its elegant, eco-friendly designs made from recycled fabrics. The brand is built  on the belief that style and sustainability can go hand in hand. Each piece tells a story of mindful fashion, inspired by global beaches and resort lifestyles.

As the brand gained traction internationally, coordinating photoshoots, creating fresh designs catered to new geographies, and maintaining consistent quality became increasingly complex with limited time and resources.

The challenge: Scaling creative operations without compromise 

As August Society expanded beyond Asia, the team faced new creative and operational challenges. Growing internationally meant more than just designing great swimwear — it required adapting to different markets, audiences, and production demands.

The bottlenecks:

Global trend insights

To stay relevant in international markets, the brand required dedicated resources to guide new designs, appealing to their new audience in the US and Australian markets.

Limited design velocity

Traditional approach limits the design outputs, leaving with fewer choices.

High production costs

Traditional lifestyle shoots are expensive and time-consuming, involving models, travel, and large production teams. Each shoot required weeks of coordination, slowing down new collection launches.

Demographic model limitations

The brand needed models that represented different ethnicities and body types to connect authentically with global audiences. Finding and coordinating for the same added more cost and complexity.

Global marketplace standards

Selling on different channels like their D2C storefront, and Amazon in US and Australia meant adhering to different cataloging and listing formats. This took extra time and effort.

“We were spending too much time and money on processes that didn’t scale, photoshoots and endless design revisions. We needed a way to keep our creative spirit alive while growing faster and smarter.”

Toni Chan,

Founder, August Society

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The turning point

During NRF Singapore, the founder, Toni Chan, discovered Fynd Create’s AI-powered platform. What stood out was its ability to blend AI photoshoots, AI Design-as-a-Service using market insights and AI to automatically generate images, designs, and content tailored for different audiences and regions.

The brand teamed up with Fynd Create to rethink how collections are designed, shot, and launched. 

The solution: From concept to final creation

August Society began leveraging Fynd Create, enabling the team to virtually generate lifestyle and model imagery tailored for each collection. 

Global trend research

Fynd Create shared trend reports covering the fabrics, prints, and styles suited for worldwide swimwear marketplaces. This made it easier to design collections that matched swimwear trends in Australia and the US.

Moodboard creation

Fynd Create used global trends to make digital moodboards with colors, prints, and visuals. These helped August Society see their upcoming collections and agree on the creative direction before starting design and photoshoots.

AI photoshoot implementation

Fynd Create replaced traditional model shoots with AI-generated shots that perfectly reflected August Society's beach-luxe aesthetic across different designs, sizes, and styles for every body type. 

Models for every demographic

With Fynd Create, August Society chose from a diverse range of models, representing different ethnicities and body types — making the visuals more relatable for customers in the US and Australia.

Catalog-ready images

With AI and automation, the brand quickly creates a wide variety of campaign visuals and catalog images from a single concept, ready to be used across their website and Amazon marketplaces.

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The impact:

‍60% faster design timeline

The team produced and finalized the design process significantly, allowing new styles to move from concept to ready-for-launch much faster than before.

2x cost savings

AI eliminated travel, equipment, and crew expenses, freeing budgets for global expansion efforts.

3x design output

With on-demand design support, the brand tripled its design output, giving the team more creative options to choose from and to explore diverse styles and collections for different global markets.

Ready to design, shoot, and launch 3x faster, just like August Society?

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