Fynd took centerstage as a part of the Jio enterprise team at India Mobile Congress (IMC) last month! We showcased AI-powered tools designed to streamline shopping journeys and behind the scenes operations. Our solutions—ranging from immersive virtual try-ons to AI-helmed cataloging tools—demonstrated the growing utility of AI in retail.

‍Our tools generated a lot of buzz and attracted a varied audience from commerce, defence, public service, government, energy and tech sectors. Let’s recap Fynd’s eventful visit to IMC 2024 from the 15th to the 18th of October.

Brief overview about IMC

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The India Mobile Congress (IMC) is a premier platform for tech and telecom companies to launch/display their future-forward solutions to a highly relevant international audience.Organized by the Department of Telecommunications (DoT) and the Cellular Operators Association of India (COAI), IMC has become one of Asia’s most prominent technology expos. Since its launch, IMC has been a key platform for bringing together industry leaders, government representatives, academia, and other key players to showcase and discuss the latest trends in Telecom, Media, Technology (TMT), and Information and Communication Technology (ICT).

For Fynd, IMC 2024 was the perfect stage to demonstrate our innovative retail solutions, connect with a global audience and position ourselves as a key SaaS provider in the Asian market.

Our AI for Retail tools

Here’s what was on our ‘AI for Retail’ showcase at IMC 2024:

‍GlamAR

‍Our Augmented Reality (AR) tool that enables instant virtual try-ons for makeup, jewellery and accessories. These quick and immersive try-ons are built to enhance shopping experiences (both online and in-store) and help with purchase decisions. Paired with a 2D-to-3D model converter, GlamAR provides an easy and exciting way for shoppers to inspect products and try them on in AR.

Virtual Store

A virtual reality model that enables users to recreate retail stores and other physical spaces entirely in VR. Shoppers can experience these using VR headsets, interact the model and make purchases right on the platform!

Bharat Diffusion

Tailored for India, Bharat Diffusion is our groundbreaking GenAI model trained on diverse, culturally rich data about India. It was built to fill a key gap in the existing market—the need for a GenAI platform that generates accurate, high-quality Indian images. Bharat Diffusion enables Indian brands and creators to generate rich, hyper-localized content that resonates with their audience.

Fynd Commerce

Our end-to-end unified commerce solution that helps businesses manage everything from pre-purchase to fulfilment on one composable platform. Built for ease-of-use and scalability, Fynd Commerce offers several modular solutions like Storefront builder, Order Management System, Warehouse Management System, Transport Management System, Fynd Logistics, and Konnect integrations to help businesses customize and boost their tech stack.

ONDC Seller App

A one-stop app to help retailers onboard on the government-backed ONDC network and start selling on popular marketplaces like Paytm, Meesho, Mystore, Magicpin and many more. Fynd ensures step-by-step onboarding, complete inventory and cataloging support and compliance with ONDC standards for all brands.

AI Headshots

An AI-powered image transformation tool that can turn casual photos into professional-grade headshots in an instant. AI Headshots adds custom backgrounds, adjusts lighting, and delivers 48 flawless headshots—no matter the quality of the original image.

AI Fashion Photography

An AI-powered smart cataloging solution that turns casual/unpolished images of your products into a professional photoshoot catalog with models of your choosing. This solution is built to help brands save on extravagant photoshoot costs and generate catalog images with models they feel suit their products best.

Fify Chatbot

Our AI-powered styling guide and chatbot currently deployed on our Gen Z fashion website gofynd. com. Fify can assist customers with semantics-based styling suggestions and guide them through the entire purchasing journey from product discovery right up till checkout. It can also answer post purchase questions about delivery and invoicing.

Note: Fify is an implement of our platform Copilot.live where users can create their own custom chatbots!

The Fynd team’s demos at IMC demonstrated how businesses can integrate these solutions in their tech stacks and significantly improve their commerce experiences. We saw a piqued interest among visitors and got in touch with high-quality prospects looking to harness cutting-edge AI to make everyday tasks easier.

This showed the team that there is a high demand and an increased willingness to adopt AI-led solutions in the Indian market.

Behind the scenes: building our showcase

Our vision was to show how AI can be used to make simple yet powerful solutions to make everyday commerce smoother and more engaging.With our demos, we aimed to capture the growing curiosity around AI by offering hands-on experiences. The criteria we used for demo selection were:

1. Live user interaction
2. Easy and intuitive UI
3. Solves a real-life business use case
4. Delivers an instant results (30 seconds or less)

Each demo was fine-tuned to highlight the tangible impact of AI in retail and introduce a novel solution to an existing retail problem. Our broad goal at IMC was to demystify up and coming AI tech and present it as simple, practical solutions to common pain points.

Esteemed guests in the AI for Retail section

We were thrilled to host several prominent figures in the AI for Retail, each visit underscoring the impact and the buzz around our AI-led solutions. Here’s a look at the esteemed guests who joined us:

Industry Leadership

• Aakash Ambani – Chairman, Reliance Jio Telecom
• Shalabh Atray - Chief Marketing Officer - Mobility, Jio
• Vishakha Saigal - Vice President - Regulatory Policy and Research, Jio

Government of India (GoI) Officials

• Manoj Kumar – Special DG, Telecom, Department of Telecommunications (DoT)
• Sanjay Agrawal – Deputy DG, Department of Telecommunications (DoT)
• Neerja Shekhar – Additional Secretary, Ministry of Information and Broadcasting (MIB)
• Deepali Sharma - Additional Director (Broadcasting Policy and Legislation), Ministry of Information and Broadcasting (MIB)
• Shilpa Rao - Director (Films-I & WAVES), Ministry of Information and Broadcasting (MIB)

Tech Influencers

• Shivangi Narula
• Krish Bhatia
• Ashu Gandhi

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Each of these guests examined our solutions through their unique lens, giving us a perspective on how these AI-powered modules can be used beyond commerce in the fields of telecom and policy & legislation.

Learnings from the event

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We came across several exciting products and engaged in insightful conversations with brands and industry leaders at IMC 2024. Here’s a look at some of our most significant learnings, from new collaboration opportunities to the growing demand for AI in commerce.

Growing Demand for AI-driven Solutions

Retailers showed strong interest in AI applications like AR try-ons and virtual stores, highlighting a need for innovative and immersive customer experiences.

Localization Matters

Bharat Diffusion received significant attention, indicating the rising demand for solutions tailored specifically for the Indian market.

Efficiency Through Automation

Our AI Fashion Photography and Headshots solutions demonstrated how automation can streamline catalog creation, a pain point for brands seeking quick, high-quality imagery.

Unified Commerce as a Priority

Many visitors emphasized the importance of unified commerce platforms to manage operations seamlessly, from online purchases to in-store fulfillment.

Enhanced Customer Support with AI

Fify, our AI chatbot, proved popular for its ability to offer style advice, guidance, and post-purchase support, showcasing how AI can enrich customer support services.

Future outlook

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We saw a genuine excitement around AI at the event which has both inspired and energised us.

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The conversations we had with leaders across commerce, defense, public service, government, energy, and tech reinforced the fact that the interest in AI is not just theoretical but deeply practical—businesses are ready to adopt AI-led practices.Inspired by the valuable feedback from IMC, we’re now working on expanding our current solutions and fine-tuning them for more use cases across sectors.

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This means integrating new features that will make our tools more adaptable and versatile—whether that’s building specialized modules for public service applications, optimizing AI models to support government operations, or enhancing customization options for commerce and retail.As we look ahead, Fynd is committed to pushing the boundaries of what AI can achieve, driven by the dynamic needs of our audience.

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We believe this approach will not only strengthen our offerings but also bring us closer to our goal of making AI more accessible and impactful.

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