Fashion based e-commerce platform, Fynd, launches new omnichannel in-store product ‘Fynd Store’

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Enables retailers to enhance customer's physical shoppingexperiences through interactive in-store screen kiosks

In a move that is sure to delight both brands and fashion-enthusiasts all over the country, Fynd, the unique fashion e-commerce platform which helps brands showcase their in-store inventory online on their platform has now launched a new product 'Fynd Store'. This innovative product provides retailers with the opportunity to increase sales through omnichannel user-engagement. ‘Fynd Store’ enhances customers’ shopping experiences, by leveraging the appeal- including touch, feel and trial aspects of a physical store, supported by the organisation and logistical convenience of a digital platform. In other words, the product enables brands to capture the maximum number of sales and build sustainable loyalty and benefit from cross-selling opportunities.

With the launch of ‘Fynd Store’, Fynd is taking yet another step in building the nation’s first store-driven e-commerce ecosystem. Fynd’s partner brands already enjoy immense online visibility, showcasing their entire inventories to customers. But, since a brand is able to keep only 40% of its available stock in a normal sized store, it often loses 10-15% of the sale due to unavailability of the desired size, color, etc. An unsatisfied customer will obviously move to the next store as there are plethora of other brands’ stores available to him. ‘Fynd Store’ has been designed to eliminate this loss in sales by enabling customers to browse through all the products a brand offers through an in-store screen. After choosing an item, if he or she realizes that it is unavailable in that particular store, it can still be ordered via ‘Fynd Store’ and will be delivered by Fynd to the customer’s preferred address.

A brand, which is already associated with Fynd, can avail the new feature completely for free. The retailer merely needs to install an in-store screen, leaving the rest to the Fynd team. All the benefits of the Fynd app are also available on ‘Fynd Store’, such as online payments, cash-on-delivery option, ‘Mix & Match’, ‘Trending Feed’, and sharing details of an item with friends via social media networks. Retailers can assure customers of hassle-free and swift delivery of their chosen product as Fynd’s logistics partners bear full responsibility for the process. Fynd will also provide support for order processing, technical troubleshooting, order tracking and dispute management.

Fynd Co-founder, Harsh Shah, expressed his enthusiasm about the launch, commenting, “The conception of ‘Fynd Store’ is in-line with our commitment to empower retailers and connect customers with precisely the kind of fashion they are looking for. Although Indian customers are becoming increasingly comfortable with online purchases, product categories like apparel, footwear, jewellery and home furnishings require the physical component to convert a sale. ‘Fynd Store’ allows retailers to engage customers on multiple channels and offer them the best of both worlds- digital as well as physical. This is a one-of-its-kind opportunity for stores to plug loss of sales, cross-sell items and avail of a completely managed transaction and logistics platform.”


As a pilot launch, ‘Fynd Store’ has already been made available in over twenty Being Human Clothing stores across India, and the feature has received phenomenal traction. By leveraging technology and investing in constant innovation through products such as ‘Fynd Store’, Fynd offers Indian fashion enthusiasts an unparalleled shopping experience. At present, Fynd serves customers located anywhere in India, and receives inventory data from 8,000+ stores in cities including New Delhi, Mumbai, Bangalore, Amritsar, Guwahati,and Kochi. The company will soon be expanding its services to other parts of the country, and will be increasing inventory to include more than ten lakh products in the next six months.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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