What is Fynd? An AI-native unified platform overview for retail and commerce teams

Most retail teams don't struggle because they lack tools. They struggle because every tool lives on its own island. The website shows one stock count, the marketplaces show another, the stores keep a third, and the warehouse quietly knows the truth. Somewhere in the middle, a customer is told "in stock" and then gets a cancellation email.

Fynd is a commerce platform built to close those gaps. It covers selling online and in stores, moving orders and stock, delivering them, and the AI tools around all of it, from product photos to customer chats. You can start with one module and add more later.

This guide walks through the platform in plain language: what each product does, who uses it, and the results brands have reported, with a note on what each result covers. Fynd is backed by Reliance Retail Ventures, so we mark customers that belong to the Reliance group.

Executive summary

• Fynd is a commerce platform with more than 20 connected products for selling online, running stores, managing orders and deliveries, and automating content and customer chats.

• It supports D2C, B2B, B2C, marketplace and quick commerce selling from one platform.

• Core modules include a storefront builder, POS, self-checkout, Endless Aisle, clienteling, OMS, WMS, TMS, logistics, virtual try-ons and AI tools for design, photography, cataloguing and support.

• It is used by D2C brands and large retail groups. Fynd states that it works with 2,300+ brands and that its platform handles 350K+ orders an hour.

• Customers span fashion, beauty, electronics, furniture, grocery and FMCG, plus delivery for pharma and healthcare.

• Modules work on their own or together, and Konnect connects third-party ERP, WMS and POS systems, so you don't have to replace everything at once.

What is the Fynd Commerce Platform?

Fynd is a commerce platform built to run retail end to end: online, offline and everything that connects the two. It brings storefronts, stores, order and warehouse management, delivery and AI tools under one roof, so your teams work from the same data instead of copying it between systems.

It suits teams of different sizes, with a catch. Storefront has published plans for small brands, starting at ₹11,111 a year plus GST. In-store software is quoted by the number of stores, POS users and modules, and Fynd positions it for medium to large retail brands. Fynd also publishes Commerce APIs for teams that want to build custom experiences.

Alongside the commerce modules, Fynd offers AI tools for design, product photography, cataloguing, customer conversations and workflow automation.

What does the Fynd Commerce Platform actually do?

In short, it covers most of the operational layers of running a retail business:

• Modernises stores: terminal POS, mobile POS, self-checkout, Endless Aisle and clienteling

• Builds websites: for D2C, B2B, B2C and quick commerce

• Syncs inventory: across stores, warehouses and marketplaces

• Centralises orders: from your website, marketplaces, B2B and stores in one view

• Runs fulfilment and delivery: order routing, warehousing, transport and carrier management

• Adds AI: for design, photography, cataloguing, customer support and workflow automation

What solutions does Fynd offer?

Online commerce solutions

What is Fynd Storefronts?

A website builder for D2C, B2B and B2C brands. It comes with ordering, payments, returns and refunds built in, a drag-and-drop page editor and mobile-optimised themes. It also handles GST, applying the rate from the HSN code on each product when it creates an invoice.

Key capabilities:

• Drag-and-drop page editor with customisable themes

• Inventory management from one dashboard

• Payments through third-party gateways, COD, bank transfer and wallets

• Returns and refunds, coupons and discounts, and basic SEO setup

• Email and SMS tools, plus Google and Facebook sign-in on higher plans

Plans are ₹11,111, ₹22,222 or ₹33,333 a year plus GST, with 1, 2 or 5 inventory locations and transaction fees of 2.5%, 2% or 1.5% on top of gateway fees. See the Storefront pricing for details.

What is Fynd Quick?

A hyperlocal and quick commerce website with order management and rider tracking, built to sit alongside OMS, WMS and TMS for dark-store and local delivery operations. Fynd says you can launch a hyperlocal website in 30 minutes.

Key capabilities:

• Same-day and local delivery with automated order management

• Rider assignment and tracking

• Real-time inventory across stores and dark stores

• Access to quick commerce and local delivery partners through Fynd Logistics

What is Fynd Konnect?

A marketplace integration and order management layer that keeps inventory, pricing, orders and returns in sync across marketplaces such as Amazon, Flipkart, Myntra, Nykaa and Tata CLiQ. It also connects your POS, ERP and WMS systems, so one stock view feeds your website, marketplaces and stores.

Key capabilities:

• 50+ pre-built channels across marketplaces, storefronts, ERP, WMS and POS, plus custom channels

• Real-time stock sync across marketplaces, webstores and POS

• A unified dashboard with analytics

• ERP links such as SAP and Microsoft Dynamics, and WMS links such as Unicommerce, Vinculum and Increff

• On-demand inventory reconciliation, so you can trigger a full sync at any time

Check the complete list of marketplaces and systems integrations

Fynd partner list

Check the complete list of marketplaces and systems integrations: Fynd partner list

What is Fynd B2B?

A wholesale-ready platform for brands, manufacturers, distributors, wholesalers and dealers to run bulk selling online and offline. It brings D2C-style speed to B2B, with tiered pricing, bulk ordering, credit flows, approval workflows and digital catalogues covering the B2B lifecycle from company onboarding to order management.

Key capabilities:

• Tiered pricing, minimum order quantities and credit-based checkout

• Buyer onboarding with KYC and custom approval rules

• Central order, inventory and catalogue management

• Order status tracking, bulk invoicing and returns

What is Fynd GlamAR?

Lets shoppers try products virtually before they buy, with 3D viewers and AR try-ons for eyewear, makeup, accessories and jewellery, plus AI skin analysis for beauty brands. It works across apparel, eyewear, beauty, jewellery and home categories.

Key capabilities:

• Web-based 3D viewers on product pages

• AR try-ons and VR trial rooms

• Engagement and conversion analytics

• SDKs for web, iOS, Android and in-store screens

See how Low Cost Glasses saw 35% more monthly orders with 3D virtual try-on.

Read the case study

Offline retail store solutions

Fynd Store OS

A mobile-first, modular retail operating system that brings POS, loyalty, mobile checkout, clienteling, self-checkout, inventory tracking and Endless Aisle into one app. You can switch on only the modules you need and add more as you grow. Store OS is built to help store staff sell more and give brands a simpler way to run modern, experiential retail.

What is Fynd POS?

An omnichannel POS and mobile POS system that runs on Android, iOS, Windows and web browsers, so staff can run store operations from any device. It handles billing, stock checks, orders, returns, customer profiles, promotions and omnichannel fulfilment, and syncs it all across stores and online. It works with barcode scanners, printers and card terminals, and Fynd lists a Zebra scanner, three receipt printer models and a Pine Labs terminal as integrated hardware. Store OS needs a stable internet connection.

Key capabilities:

• Mobile, tablet and terminal billing, with no proprietary hardware

• Unified billing, returns, inventory and loyalty

• Sync with OMS, WMS and marketplaces

• Role-based access and multi-outlet support

• AI-driven product suggestions and customer insights

Fynd reports an average checkout time under 30 seconds. For a worked example, Wild Stone grew from 2 to 25 mall kiosks on Fynd POS between September 2025 and March 2026.

What are Fynd self-checkouts?

Scan & Go, where shoppers scan items and pay on their own phones in a browser with no app download, and Kio, a self-checkout kiosk with product discovery and a secure exit flow. Both are integrated with POS and OMS to keep stock and orders in sync, and they are built for peak-hour and festive-sale traffic.

Key capabilities:

• Phone-based and kiosk-based self-checkout

• Live product information and offers while shopping

• Digital invoices

• Integration with POS and OMS

What is Fynd Endless Aisle?

Lets store staff sell products that aren't physically in stock by pulling inventory from other stores and warehouses. Rule-based routing fulfils the order from the nearest location, and staff finish the sale in the same system instead of losing the customer.

Key capabilities:

• A unified product and inventory view across stores and warehouses

• Delivery options: same-day, next-day, store pickup and curbside

• One-click product information and cross-sell recommendations

• Mixed-cart checkout for in-store and Endless Aisle items

• Custom order notes such as gift wrap and alterations

Learn how Style Baazar, a multi-format fashion brand with stores across West Bengal, reported a 4x jump in omnichannel sales in a few months using Fynd Store OS.

Read the case study

What is Fynd Clienteling?

Helps store staff build one-to-one relationships and sell remotely from the Store OS app. Staff can create personalised collections and carts from a customer's history, share them over SMS or WhatsApp, and close the order, while admins track activity and fulfilment centrally. Read more on the clienteling page.

Key capabilities:

• Create and share personalised catalogues and carts through links

• Customers shop directly from the shared link

• Staff activity tracked in Store OS

• Fulfilment, inventory and returns tracked across teams

Learn how a Superdry fashion consultant generated 7.2% of his store's sales in a month by sharing custom collections.

Read the case study

Fulfilment and supply chain solutions

What is OMS?

Centralises orders from stores, warehouses, marketplaces and your website. It routes each order to the nearest warehouse, store or fulfilment partner based on inventory, splits or bundles shipments to reduce shipping cost, handles returns with automated pickup, QC and restocking, and reports on fulfilment speed, cancellations and delivery performance.

Key capabilities:

• Real-time sync across store, warehouse, marketplace and D2C orders

• Automated routing and allocation

• Integrations with ERP, WMS and POS systems such as SAP, Ginesys, Vinculum and QuickBill, plus Shopify and Magento storefronts

• Split and bundled shipments, returns and cancellations

Learn how Kalyan Silks reduced its order cancellation rate by 88% with automated inventory and order management.

Read the full story

What is Fynd Warehouse Management System (WMS)?

Built for high-volume retail, it handles receiving, putaway, picking, packing, cycle counts and returns across multiple locations, using handheld scanners. A Control Tower shows picking, packing, receiving and returns across warehouses in one view. Fynd reports 99.7% inventory accuracy, with the definitions on the WMS page.

Key capabilities:

• Bin-level traceability for every SKU

• Expiry and batch tracking with FIFO and FEFO picking

• Order confirmation to dispatch label on one screen, which Fynd reports takes under 30 seconds

• Returns with reverse QC, and central exception handling

• Set-ups for B2B, D2C, marketplace and dark-store operations

What is Fynd Transport Management System (TMS)?

Automates routing, tracking and delivery assignment from first mile to last mile for ecommerce, omnichannel and quick commerce. It uses AI route optimisation, automated rider allocation, polygon-based service zones and live tracking, and works with your own fleet or third-party carriers. Fynd reports a 90% reduction in route planning and dispatch time.

Key capabilities:

• Automated dispatch and AI route optimisation

• Zone-based serviceability, with the best store assigned to each customer

• Live rider tracking and minute-level ETAs

• AI address enrichment and a rider mobile app

• Proof of delivery with OTP and photos

Learn how The Sleep Company cut its average delivery time from 120 hours to 48 and reached 95% next-day deliveries after launching its own fleet on Fynd TMS.

Read the case study

What is Fynd Logistics Management?

A logistics layer covering shipping, tracking, returns and courier performance on one dashboard. Fynd states that it has integrated 100+ delivery partners, serves 26k+ pincodes, has delivered 15M+ shipments and can cut logistics cost by up to 30%.

Key capabilities:

• Integration with 100+ delivery partners, including quick commerce and hyperlocal partners

• AI-based courier allocation with custom rules

• RTO flags for risky orders and AI-powered NDR automation

• Doorstep quality checks on returns

• Free shipping rate, volumetric weight and pincode tools

What is Fynd Create?

A design-and-manufacturing service for apparel brands that want to launch collections without hiring a design team or chasing manufacturing vendors. Fynd Create combines trend intelligence, moodboards, AI design generation, 3D prototypes and auto-generated tech packs with sourcing support. Fynd says brands can go from concept to production-ready in 21 days.

Key capabilities:

• AI-led trend spotting and moodboards

• AI design generation and 3D prototypes

• Tech packs ready for factory handoff

• Sourcing and vendor coordination

Fynd's blog reports that Superdry received 198 designs in 10 days using Fynd Create.

What is Fynd Snap?

Generates on-model photos and short videos so brands can skip a traditional photoshoot. Snap turns flat-lay and mannequin shots into on-model images, with a choice of AI models, poses and backdrops. It needs 4–8 images per SKU, typically delivers in 2–5 days, and works best for apparel, footwear and bags.

Key capabilities:

• Consistent models across a catalogue

• Flat-lay and mannequin to studio or lifestyle photos

• 5–10 second product videos from still images

• Marketplace-ready sizing

Fynd reports 4x faster photoshoots and up to 40% more conversion with on-model photos.

Explore how ASOS reduced its photography expenses by 80% and delivered a full catalogue in 2 days with Fynd AI Photoshoot.

Read the full story

What is Fynd AI Studio?

A set of AI tools for e-commerce marketing content. For image editing in bulk, such as background changes, resizing and quality fixes, see Pixelbin.

What is Fynd Kaily?

An AI conversational agent for customer conversations before and after a sale, which can hand complex queries to a human agent with the context intact.

Key capabilities:

• A tone you can match to your brand voice

• Multilingual, round-the-clock conversations

• Handover to a human agent

What is Fynd Boltic?

A no-code tool that removes repetitive manual work and data shuffling between systems. Boltic connects to your CRM, ERP and storefront tools, and lets you build rule-based automations with a simple interface.

Key capabilities:

• Rule-based automations in a simple UI

• Pre-built templates

• Easy-to-change workflows

Retail use cases solved with Fynd's modular stack

Fynd's real strength is that it's modular. Every solution works on its own, and stacked together they form a full retail system tailored to how your business runs.

Launch your brand online and scale fast: Storefront → AI PIM → OMS → Konnect → ONDC

Digitise in-store retail for omnichannel selling: Mobile POS → Endless Aisle → Clienteling → Scan & Go self-checkout

Unify inventory and manage complex stock flows: Konnect → WMS → OMS → Boltic

Optimise fulfilment and last-mile delivery: OMS → TMS → Logistics, with dispatch-to-delivery visibility

Reduce manual work and speed up launches: Snap → Pixelbin → AI PIM → Boltic

Improve customer experience and automate support: Kaily → Clienteling → Scan & Go

You don't have to replace everything. Kalyan Silks linked Fynd OMS to its existing Ginesys POS, and PUMA India added Store OS on top of its existing POS and ERP, routing in-store orders to its WMS on Increff.

Who uses the Fynd Commerce Platform?

These are customers with a published Fynd story:

Reliance Smart Bazaar, FreshPik and JioMart Digital belong to the Reliance group, which backs Fynd. JioMart Digital's assisted-selling platform, built with Fynd, has onboarded 200K+ retail merchants.

What business outcomes does Fynd deliver?

Each result comes from a single customer story, so read the scope with it:

• 4x jump in omnichannel sales in a few months at Style Baazar, from Endless Aisle

• 7.2% of one store's monthly sales from one Superdry consultant, from collection sharing

• Walk-in conversion up from 13% to 19% at Superdry's Amritsar store

• 2 to 25 mall kiosks, with sales up 171% in the first five months, at Wild Stone

• 88% lower cancellation rate at Kalyan Silks, from OMS

• Delivery time from 120 hours to 48 and 95% next-day deliveries at The Sleep Company, from TMS

• 80% lower photography expenses at ASOS, from Snap

• 35% more monthly orders at Low Cost Glasses, from 3D try-on

• 74% of website orders fulfilled from stores at Hamleys India

• Forecasting error from over 55% to 41% in an 11-store pilot at Reliance Smart Bazaar, from the Cortex planning platform

Why brands pick Fynd as their unified commerce platform

Fynd is built as one connected stack instead of a patchwork of point tools. That gives brands:

• One platform for D2C, B2B, in-store and marketplaces

• One stock view across stores, warehouses, marketplaces and your website

• AI tools alongside the commerce stack, for design, photography, cataloguing, support and automation

• A modular start: adopt one product, add others later, and keep the third-party systems you want

• Reported scale: Fynd states that its platform handles 300M+ shoppers and 350K+ orders an hour

• Visible rollouts: Wild Stone went from 2 to 25 kiosks in about six months, and Kidbea's move followed a phased plan from workflow design to hypercare

Power your entire retail journey with one platform

Whether you're a small D2C team or a large retail group, the idea is the same: build the website, run the stores, manage orders and stock, deliver them, and automate the repetitive work, without a separate system for each job. See how Fynd works across fashion, electronics, grocery, beauty and furniture, with customers like PUMA India, Superdry and Kalyan Silks. Book a demo.