How a 3D virtual try-on boosted monthly orders by 35% for Low Cost Glasses

About the brand

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Low Cost Glasses is a UK-based eyewear brand built entirely for the digital shopper. With no physical stores, every part of the customer experience, from browsing to buying, happens online. Their promise is simple: stylish, good-quality frames at prices everybody can afford. In the competitive landscape of online eyewear, they stand out as a beacon of affordability and quality.

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Over time, they’ve built a clean, easy-to-navigate website and a wide selection of frames. But in the competitive world of online eyewear, good UX and a large catalog alone weren’t enough.

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Challenge

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Low Cost Glasses had already built a strong online eyewear experience, clean design, affordable pricing, and a wide range. But “good enough” wasn’t enough

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In a category where looks and fit matters the most, even the best 2D try-ons couldn’t bridge the confidence gap. Subtle mismatches in size, color or alignment made customers hesitate, leading to drop-offs which became a serious friction point for a 100% online brand

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The team at Low Cost Glasses didn’t see this as a problem, they saw it as an opportunity to go beyond static images and create an experience that felt as real and reassuring as trying on glasses in person

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Solution

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Low Cost Glasses partnered with Fynd to roll out lifelike 3D virtual try-ons across their entire product range. Here’s what changed :

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Detailed 3D assets

2D was replaced with rotatable, realistic 3D assets that matched true frame size, color, & texture

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Realistic virtual try-ons

Customers could now see how frames looked on their face from multiple angles, just like in-store

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Smooth product integration

Integration was seamless. The try-on flowed smoothly into each product page

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“We weren’t just adopting a tool. We were solving a core part of the customer experience and Fynd’s 3D AR/VR solutions helped us do that, fast. We've seen a clear increase in conversions since the adoption. The visuals are more accurate. the experience is smoother, and support is truly exceptional.”

Asadullah Saleem,
Co-founder, Low Cost Glasses

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The Impact : More confidence, more conversions

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Since launching the 3D virtual try-on, Low Cost Glasses saw monthly orders increase from 350 to over 500+. More customers felt confident choosing frames. The browsing experience became more immersive. And overall trust in the online purchase journey went up

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Monthly orders up

35% growth in monthly orders after implementing virtual try-on

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Increased website engagement

More users explored and stayed longer on the site

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Better product visualization

Improved 3D views led to higher conversion rates

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Positive customer feedback

Shoppers appreciated the enhanced buying experience

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Why 3D VR solutions?

Fynd had every piece in place.

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• In-house 3D asset creation, ensuring accuracy and consistency in a timely manner
• Hyper-realistic try-on technology that actually helped customers make decisions
• Developer-friendly SDKs for clean integration
• A hands-on support team that moved quickly and adjusted fast
• Co-building spirit taking Specs Hub’s feedback to shape future updates

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“The realism of the try-on experience is very nice, and the team support from Fynd has been excellent.”

Asadullah Saleem,
Co-founder, Low Cost Glasses

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What’s next:

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Multi-product try-on and AR in stores

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Building on the success, Low Cost Glasses is now exploring:

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• Multi-frame try-on in a single view, to help customers compare styles
• Deeper integration between try-on and product page journeys
• In-store smart mirrors for possible offline pilots

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Want to boost your online sales by over 35%?

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Give your customers the confidence they need with lifelike 3D virtual try-on experiences.

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