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India Phygital Index 2023

May 2023
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Get a comprehensive understanding of India's omnichannel commerce readiness with the India Phygital Index 2023.

India Phygital Index 2023 is a first-of-its-kind report powered by Fynd, in collaboration with knowledge partner Strategy& (part of PWC network) and initiated by Images Group. This report gives insights into the latest trends in omnichannel adoption and how top Indian retailers and brands are adapting to the digital reality. It covers 250+ Indian retailers and brands, and an in-depth coverage of 10+ categories and the five phases of the customer journey, offering insights into eight overall truths of omnichannel adoption. In this report, you will find:

  • How will ecommerce penetration evolve
  • How online and offline shopping journeys are converging
  • Can retailers chart their independent online path
  • What is the secret sauce of winning in omni-channel
  • Imperatives for the C-Suite


Get the inside scoop on India's omnichannel adoption with the India Phygital Index 2023.

Download your copy!

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