Mi Arcus launches a trendier kidswear collection while slashing design costs by 35% with Fynd Create

About Mi Arcus: Designing joy, comfort, and playfulness

Mi Arcus is a premium kidswear brand built on the belief that clothing should inspire wonder and confidence in every child. Its playful yet practical designs are thoughtfully crafted to balance comfort with storytelling, delighting the little ones and earning the trust of parents.

The need for speed, scale & storytelling in kidswear design

To bring agility and imagination to their seasonal drop, Mi Arcus needed to evolve how it designed and launched new collections. The brand wanted to:

• Bring more agility to its product design and go-to-market timelines
• Explore unique, character-led print stories
• Ensure design alignment across both clothing and non-clothing accessories like burrow pillows, hooded towels, silicon bibs, caps and mittens, and mattress sets.
• Balance creative storytelling with practical manufacturing constraints
• Overcome traditional constraints of sampling timelines, printing methods, and cost inefficiencies

To achieve this at scale, Mi Arcus partnered with Fynd’s AI Design and Sourcing Platform, an end-to-end, AI-native fashion operating system that unifies trend intelligence, design, vendor allocation, cataloging, logistics, and more.

Challenges: Balancing creativity and speed

While Mi Arcus had a clear creative vision, the challenge was bringing it to life faster, with greater efficiency and design precision. The challenges ahead for Mi Arcus:

• Time-consuming design cycles: Traditional timelines required a minimum of 60 days for design, sampling, and revisions.
• Character development: Mi Arcus wanted character-themed stories, translated into expressive yet production-ready character illustrations
• Design adaptation across categories: Character motifs had to be adapted across apparel and non-apparel items like burrow pillows, hooded towels, silicon bibs, caps and mittens, and mattress sets while maintaining a cohesive visual language and adjusting for size, placement, and silhouette.
• Design compatibility with rotary printing: Rotary printing, used for all-over prints (AOPs), comes with technical constraints like a 6–7 color limit, simplified motifs, and lower print density—often at the cost of visual richness.

Resonate with these challenges? Speak to our experts and seek faster resolutions

‍

Fynd Create's AI-native approach to end-to-end design acceleration

To overcome these challenges, Mi Arcus turned to the speed and intelligence of an AI-powered workflow. That’s when they partnered with Fynd Create—a fully managed, end-to-end design service that supported everything from trend-backed moodboards to production-ready deliverables.

Here’s what we did:

1. Aligning on brand vision

Solving for: Aesthetic alignment, customer relevance, and creative intent

• Understood Mi Arcus’ design aesthetics, customer base, product categories, character storylines, seasonal inspirations, color preferences, and target categories
• Aligned character styles and themes that reflected Mi Arcus’ joyful, pastel-toned universe.

2. AI-powered trend research

Solving for: Trend relevance and creative direction

• Used AI to identify relevant micro-trends in kidswear aligned with the brand’s character briefs
• Surfaced visual inspirations for tone, theme, and color direction
• Provided seasonal palettes and character styling cues suited to Mi Arcus’ target audience

3. Moodboards for print-ready designs

Solving for: Translating story briefs into printable artwork under technical constraints

• Built AI-curated moodboards aligned with the brand’s character-themed story briefs
• Developed multiple all-over prints (AOPs) and chest prints with soft watercolor finishes and line-art elements to match the brand’s tone
• Refined each design for rotary printing—ensuring 6–7 color limits, simplified motifs, and alternate low-density versions, retaining the visual appeal for all print types
• Delivered final artwork suited for both sampling and mass production, without compromising visual storytelling

4. Prints development across product categories

Solving for: Visual consistency across apparel and accessories

• Strategically mapped motifs across apparel like vests, tees, shorts, pyjama sets, dungrees, sleepsuits etc
• Adapted character illustrations for accessories, including burrow pillows, hooded towels, silicon bibs, caps and mittens, and mattress sets
• Ensured each motif worked cohesively across placements and formats
• Created coordinated product sets (e.g., vests and shorts in matching prints) for design harmony across SKUs

5. Agile collaborative iteration

• Incorporated multiple rounds of feedback from Mi Arcus’ design team
• Reworked elements like motif expressions, placement styles, and line detailing
• Refined motifs, character expressions, placement styles, and line detailing based on ongoing inputs

‍

From creative vision to production-ready in 35% lesser cost

From 60-day cycles to rapid, trend-aligned design deliveries, Mi Arcus redefined its go-to-market agility.

Cost control

Led to 35% savings in design, sampling, and prototyping costs.

Volume & scalability

Enabled 2x more design options across categories, faster experimentation, and more creative choices.

Mi Arcus began with two stories—but what they gained was a powerful operating model to support long-term growth.

Ready to replicate the results?

‍

From one brief to the whole business: Why brands choose Fynd Create

Fynd Create unifies every step—from trend identification to final delivery—into one seamless flow.

Your all-in-one AI sourcing platform

Here’s what makes Fynd the world's only truly AI-native sourcing platform:

AI-powered design studio

Spot trends, create 2D/3D line sheets, and deliver factory-ready tech packs in record time.

Faster vendor allocation

Pick from a pool of 600+ trusted vendors based on cost, capability, and compliance, with low MOQs.

Faster fit & sampling

Preview fits in 3D and validates with lab-tested pre-production samples.

AI-generated photoshoots

Get catalog-ready visuals using AI models, even before production starts.

End-to-end production tracking

Track every stage from cutting to packing with built-in quality checks and alerts.

Global delivery & compliance

Ship worldwide with customs-cleared, milestone-tracked logistics support.

‍

Ready to unify your entire sourcing journey under one AI-native platform?

‍

Conclusion: From possibility to productivity

Mi Arcus didn’t just get prints and tech packs — they unlocked a smarter, scalable design engine. With Fynd, they’re now equipped to dream bigger, deliver faster, and grow sustainably.

‍

Explore how Fynd Create can power your next collection