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January 29, 2026

5 POS challenges that emerge when Shopify brands scale

Using Shopify POS? Find out why rapidly expanding retail brands go to Fynd POS for enterprise-grade dependability, omnichannel retail, custom billing and integrated OMS.
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Let's talk about the real problem.

Your stores are doing well. Customer footfall is up. Orders are more complicated. Consumers expect speed, personalization and a seamless checkout process. But somewhere in between the scanning products and collecting cash, things slow down. 

Queues get longer, staff struggle with screens. Discount needs approval and some special billing turns into manual work. And suddenly, the point-of-sale system, which is supposed to make selling easier, becomes the biggest source of friction in your store.

This is when many growing businesses hit a wall. Not because their POS system is broken, but rather because it wasn't designed with the realities of retail scaling in mind- a common issue with Shopify POS for growing businesses.

The real job of a modern POS

An image showing seamless process from transaction to retail operations with Fynd POS
How a modern POS turns every transaction into a connected retail operation

A POS today is not only about billing. For brands, it needs to:

  • Manage high billing volumes without slowing down
  • Adapt to various shop formats, such as pop-ups, flagships, outlets and kiosks
  • Support complex approvals, discounts and unique billing guidelines
  • Provide real-time store-wide inventory visibility
  • Help retail employees sell more, not just bill more faster
  • Adapt to your business, not forcing it within established POS templates
  • Support merchant-defined in-store procedures that reflect how your teams actually function, rather than imposing one-size-fits-all worldwide processes

Most POS systems promise this. Few deliver it without causing friction, especially as brands look for scalable POS systems. 

Where Shopify POS fits in

Shopify is a popular POS system for Shopify brands, due to its integration in the Shopify ecosystem. It is often used for small store settings, limited retail layouts and teams who do not require extensive customization at the checkout.

But as brands expand, particularly in the Indian retail environment, the challenges of Shopify POS when scaling become more apparent.

Advanced capabilities such as thorough reporting, staff rights and inventory management are available through the POS Pro package, which is charged per location. Third-party apps or developer-built extensions are frequently required for custom processes and invoicing logic. Additionally, flexibility is reduced if your store formats or checkout requirements change.

What this possibly shows is that Shopify POS operates under a rigid operational framework, making it difficult to change as business complexity grows.

But there are certain practical gaps that matter on a larger scale:

  • Lack of native integrations with Indian EDC machines like Pine Labs makes in-store payments less convenient for regional settings
  • There is no integrated payment link support, which limits the flexibility for assisted or remote payments
  • No built-in OMS capabilities, such as order routing and promised delivery engines, which are crucial for omnichannel fulfillment
  • Brands' ability to route and fulfill orders between stores and warehouses is restricted by the lack of support for multiple fulfillment origins (FOs)

For brands with different locations, fulfillment points and payment systems, these limitations of Shopify POS soon become operational bottlenecks.

This is where retail-first platforms like Fynd POS start to make more sense. 

So, what is Fynd POS

An image showing POS terminal with features that scale business
Fynd POS Built-in capabilities designed to simplify operations as retail grows

Fynd POS is not an e-commerce platform add-on.

It is a retail-first POS system developed for businesses that operate in numerous formats, channels and customer journeys at the same time.

It’s a cloud-based POS system that supports billing, inventory, loyalty and refunds via mobile and terminals. It assists brands in achieving 3x faster checkouts, higher conversion rates and a consistent brand experience across all stores.

The core philosophy is simple: your POS should adapt to your business not the other way around.

This is particularly evident in how Fynd handles invoicing and checkout.

How Fynd POS is built to solve these scaling challenges

#1 Shopify is great but it’s built for core detail

Shopify POS is all about integration with the Shopify ecosystem. Its strength is the real-time communication between your internet business, inventory, customers and in-store checkout. Even the simplest Shopify plan offers POS Lite capabilities, and you may upgrade to POS Pro for more comprehensive retail tools (staff rights, detailed inventory, and analytics) if needed.

But here what it really means:

  • The most advanced features (reports, staff roles, discounts and thorough inventory tools) require the POS Pro add-on per location, that is an additional recurring cost
  • Custom business workflows, such as customized invoicing logic, unique approvals or bespoke forms, require UI extensions created by developers or certified partners
  • It works well for the majority of small-to-medium-sized businesses, but you'll run into problems when businesses scale in diverse formats (multi-store, kiosks, sophisticated billing)

#2 Fynd POS is built around customization and real brands needs

This is where Fynd flips the script.

Fynd POS is more than simply a checkout tool; it's a part of a unified retail operating system that can be customized to fit your sales strategy.

What differentiates Fynd POS from the start is its built-in Order Management System (OMS), which Shopify POS does not have natively. 

This allows brands to:

  • Fill online orders directly from retailers
  • Enable ship-from-store without the need for further integrations
  • Manage returns across channels with ease
  • Use location and inventory to intelligently route orders

By combining POS and inventory management with OMS, Fynd eliminates the gaps that slow down brand growth. Fynd POS offers: 

  • Run smoothly on Android, iOS and any browser
  • Get real-time sync across all retailers, automated upgrades and improved performance
  • Create and run tailored flows that staff can use right away
  • Instantly recognize customers, apply rewards, and personalize offers to convert more visits into repeat purchases at the checkout
  • Increase cross-selling and upselling by making intelligent product recommendations based on in-cart behavior and customer profiles
  • Get total stock visibility across locations, move goods smoothly between stores or warehouses, and easily manage inwards
  • Analyze personnel, shop and product performance using powerful, downloadable reports that identify revenue potential

This is why Fynd is increasingly seen as the best POS for D2C brands managing omnichannel expansion.

#3 Fynd POS lets you control billing and checkout experiences

This is when the difference in your bottom line becomes significant.

Shopify POS provides a clean checkout, receipts with your logo and minimal adjustments. But if your company wants:

  • Billing flows differ by store type (flagship vs. outlet)
  • Approval logic on discounted sales
  • Custom forms captured at checkout (eg. prescriptions and tailor details)
  • Special taxation logic or complicated GST/compliance requirements

Then Fynd allows you to create them without having to build extensions or employ developers.

You can literally personalize the look and feel of checkout for each shop format, rather than simply changing a few labels.

Case in point: Faster billing, happier customers

An image showing the retail store of the brand The Pant Project
The Pant Project’s physical retail presence

Let's talk about outcomes, not features.

Fynd's customer, The Pant Projects, saw 5x faster billing at checkout using Fynd POS. Faster billing results in fewer lineups, abandoned carts and more buyers leaving with bags in hand. More importantly, it enhanced the brand's in-store experience rather than simply speeding up checkouts.

Compare that to many Shopify POS users who rely on add-ons and extensions to achieve advanced operations, all of which increase complexity, cost and reliance on developers.

#4 Omnichannel isn’t just sync, it’s unified 

The most promising feature of Shopify POS is omnichannel. And, yes, it syncs online and offline data seamlessly for most retailers.

But here's what most brands discover:

  • Sync alone does not solve unique retail formats like kiosks, pop-ups or partner stores
  • Ship-from-store or cross-channel fulfillment calls for manual stitching or distinct modules
  • Real-time stock movements between retail and storage call for additional layers

With the one platform, data and built for scalable POS systems, it can grow from one store to thousands without the need for stitching tools.

#5 Enterprise-grade support & compliance

As the retail industry grows, POS reliability shifts from a technical concern to a business-critical one.

Although Shopify POS delivers platform stability, enterprise-grade operational support is not incorporated into the POS itself. Brands frequently rely on internal tech teams, app partners, or regular support channels to handle issues, onboarding and compliance requirements especially across numerous stores and locations.

This puts fast-growing or huge retail firms at risk.

Fynd POS is designed with enterprise operations in mind from the beginning.

  • 24/7 SLA-backed assistance to ensure that shop operations don't stop when problems occur
  • On-site training and onboarding ensure that retail employees are operational from day one
  • Real-time system monitoring that helps in identifying and fixing problems before they affect sales
  • Integrated tax, data security and regulatory compliance without the need for custom configurations

This matters because, at scale, even minor POS failures result in lost income and negative customer experiences.

Shopify POS vs Fynd POS: The real difference

An image showing the difference between Fynd POS and Shopify POS
Fynd POS vs Shopify POS

Shopify POS works well when your needs are consistent and predictable.

Fynd POS is built for:

  • Your billing flows are unique
  • Your store formats differ
  • Your checkout experience is part of your brand's identity
  • Your operations require flexibility, not restrictions

One helps you sell. The other helps with scale.

Conclusion

What if your brand expands across channels, formats and customer touchpoints, the question changes from "Does my POS work?" to "Is my POS future-ready?"

Growth today is more than just faster billing. The goal is to operate retail on a single, cohesive system free from operational bottlenecks, patchwork integrations and friction.

Fynd POS fulfills that by being:

  • Built for full multichannel retail
  • Modular, mobile-first
  • Powered by an integrated OMS
  • Enterprise-level SLAs and compliance support
  • Unified across products, inventory, orders, payments and offers

If your POS is slowly slowing you down, it may be time to reconsider. Because the POS that brought you here could not be the one that advances you.

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D2C brands like Ed-a-Mamma chose Fynd’s AI Design to launch their collections. Join the list.
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D2C brands like Ed-a-Mamma chose Fynd’s AI Design to launch their collections. Join the list.
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D2C brands like Ed-a-Mamma chose Fynd’s AI Design to launch their collections. Join the list.
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D2C brands like Ed-a-Mamma chose Fynd’s AI Design to launch their collections. Join the list.
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D2C brands like Ed-a-Mamma chose Fynd’s AI Design to launch their collections. Join the list.
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