Fynd & Go: the scan and go solution to revolutionize self checkouts in retail stores

Mobile self-checkouts have emerged as a game-changer in retail, enhancing the shopping experience for customers and retail stores alike. The scan and go market is growing rapidly, and many large retailers have rolled it out in their stores.

Considering the growing need for self-checkout in the retail landscape, Fynd is excited to introduce its self-checkout solution: Fynd Scan & Go.

Let's delve into the exciting features, benefits, and adoptability of Fynd Scan & Go. Learn how your retail stores can utilize this technology to help boost revenue, gain valuable insights, and make your shoppers happier.

Fynd & Go in numbers

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“Yousta needs to appeal to the tech-savvy Gen Z cohort, and Fynd & Go offered an important feature to reduce waiting in the billing queues and comfortably complete the in-store billing on their own mobile phones.”

Surya Srinivas C.

Business Head - Yousta, Reliance Fashion and Lifestyle

How does Fynd & Go work?

It’s as easy as it sounds—scan, pay, and go! That’s it!

Key features of Fynd Scan & Go

What makes Fynd Scan & Go the ultimate mobile scanning self-checkout solution?

Here are some essential features that make it super easy for your customers to self-checkout and leave your stores pleased with their quick purchases.

Simple scanning on mobile devices

Fynd Scan & Go makes it super fast for your customers to self-checkout, starting with a simple scan. A QR code is designated for each store. When the customer scans the QR code using their phone camera, they will be led to a mobile page. On scanning the barcode or QR code of a product using the mobile page, customers can add any product/s to their cart. In the rare case of a glitch, there is also an option to manually enter the product code and add products to the cart

With Fynd Scan & Go, optimize your store space by eliminating the need for additional checkout kiosks. Fynd Scan & Go only needs software and your shoppers' own phones, plus a device for exit checks, saving high implementation costs and reducing the costs associated with maintaining multiple payment infrastructures.

Product information at fingertips

A simple click on any product in the cart leads the customers to the product page (PDP), where they find comprehensive details such as pricing, product specifications, and helpful customer reviews without having to wait in line or ask a store employee.

This also gives you an opportunity to add details about your products, add trivia notes, or share stories behind the uniqueness of your products or brand. It is a great opportunity to build a connection between your brand and your customers.

This feature also addresses a common challenge that retail brands often face—high rates of attrition of store staff. With easy-to-access product information in just a click, brands do not have to worry about their new staff struggling to answer customer questions on products.

User authentication and personalized shopping

Use of Fynd Scan & Go is secured with our convenient user authentication process. Customers can log in using their mobile number, name, and email address.

After logging in, customers can view their past purchases and even save time by adding regularly purchased products to the cart. Transactions are quicker as their preferred mode of payment and details are saved in their account.

The feature is a great opportunity for your brand to offer personalized experiences to your customers. The app offers tailored recommendations based on customers' shopping histories. You can also offer exclusive loyalty, targeted coupons, and reward programs for your customers to add excitement to their shopping experience, increase customer engagement, and drive revenue growth.

With these tailored strategies, you can optimize sales and maximize the potential of each customer interaction.

Auto-applied coupons & promotions

Fynd Scan & Go comes with the option to replicate all your ongoing in-store offers and promotions. Give your customers clear visibility of the final cart value, as these offers are auto-applied in real time.

This feature is a great addition to cater to a niche audience, as you can create special coupon codes and apply store-specific offers.

Effortless payments and invoicing

Fynd Scan & Go empowers you to offer a diverse range of payment methods for your customers to check out. They can choose from UPI, credit/debit cards, payment links and digital wallets. Available modes depend on your payment provider and setup, so shoppers have the freedom to choose the payment mode that suits them best.

Saving the mode of payment streamlines the process further, and customers can opt for one-tap payments from their accounts.

Fynd Scan & Go also takes care of the invoicing for your customers. Once the payment is complete, customers receive a digital receipt via SMS and email.

Streamlined order validation

Thefts with scan and go solutions have been identified as a big pain point for brands. To address that, Fynd Scan & Go's standard procedure includes running a quick physical audit of your customers' bags before they exit the store. The process is completely hassle-free and safeguards your brands against leakages.

Once the customer makes a payment, a QR code is generated on their mobile. Before the customer walks out of the store, the security staff at the exit scans the code, checks the products physically, and validates them with a simple click. This generates an "order verified" stamp on the customer's device, allowing them to walk out hassle-free, hence smoothly completing the self-checkout order journey.

How Fynd Scan & Go helps you create enticing customer experiences

Any solution that allows your customer to say goodbye to the frustration of waiting in long checkout lines is clearly a win! According to Forbes (2022), 60% of shoppers find themselves irritated as they endure long checkout lines, and 57% deem long hold times a profound disappointment. Another survey by Capgemini (2020) found that 60% of shoppers consider long payment checkout lines their biggest in-store shopping hassle.

Fynd Scan & Go is an innovative technology that allows your customers to breeze through checkouts without getting in line and gives you an edge over your competitors, who still rely on traditional checkouts.

Here are the key benefits that Fynd Scan & Go brings to your customers:

• Helps in avoiding long wait times in checkout lines

• No need to download app

• Offers rich product information, aiding in informed decision making

• Move forward or backward swiftly without losing the cart

• Offers transparency with clear visibility of final cart value after promotions/offers

• Helps in keeping track of items and budget with real-time cart building

• Offers the flexibility to pay via any desired mode of payment

• Saved mode of payment and details help them with one-tap payment

• Sends digital invoice to customers via SMS/email

• Helps them track or recall past purchase details

• Offers hassle-free returns

How Fynd Scan & Go empowers your stores

Fynd Scan & Go is a solution that not only streamlines the checkout processes at your stores but also brings several additional benefits to your brand. It helps optimize your store's sales and efficiency in the following ways:

• Helps reduce abandoned carts and drop-offs

• Enhances operational efficiency by giving your store staff time for more value-adding tasks

• Relieves your store staff from the stress of checkouts during rush hours

• Can increase average basket value

• Optimizes your retail space and saves costs

• Helps you analyze best sellers or slow-moving categories and offer actionable insights to tailor your marketing strategies

• Offers easy tracking of your customer shopping behavior for more personalized experiences

• Induces repeat purchases and brand loyalty

See how Fynd can help your business

Talk to our team to modernise your retail and ecommerce operations.

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Best use cases of Fynd Scan & Go

Easy scan and go in any store at all times is a preference for customers to save time. However, there are specific times of the day, of the year, and formats of stores where self-checkout using Fynd Scan & Go is especially helpful.

High footfall days

Sainsbury's, the second largest chain of supermarkets in the United Kingdom, tested a similar app in 2017. Sainsbury's stores in Central London, Manchester, and Birmingham were experiencing high lunchtime queues. It was estimated that if they could cut out customers' visits to the checkout lanes, their time to pay and leave stores could be reduced by half. So, Sainsbury's launched stores that allowed customers to scan the purchased items, pay for them on their smartphones, and bag them right away.

The Party People store in Australia also adopted the scan and go solution as people had started dumping their carts due to long lines at the checkout counter during the Halloween season.

Fynd Scan & Go is ideal for managing increased customer traffic on busy days, such as weekends or during seasonal sales. It helps to streamline the checkout process, reduce waiting times, and ensure a smoother shopping experience.

Store-based implementation

Grocery chains and large-format convenience stores were among the first to experiment with and roll out a scan and go solution. The reason is simple: grocery stores have the highest footfall on a daily basis, and people come with variable cart sizes.

Fynd Scan & Go is an impactful checkout solution for large-format stores and grocery stores.

Another use case for Fynd Scan & Go is focused on specific categories, such as big furniture brands with home decor sections. People with smaller carts do not need to wait for long hours in the checkout lanes already clogged with shoppers with larger cart sizes. People can simply pick up their product, scan, pay and go.

Contactless and hygienic solution

Scan and go solutions saw a massive increase in adoption during the pandemic. Customers wanted to use their own devices and avoid touching anything in the store.

Fynd Scan & Go is a great solution to adopt in your stores for hygiene-conscious people. It keeps physical contact to a minimum and helps you avoid crowds in the stores.

Why Fynd Scan & Go?

Scan and go is soaring globally and is still relatively new in the Indian market. Fynd Scan & Go is one of the solutions bringing it to Indian stores.

Here are some salient features of Fynd Scan & Go that make it a strong choice for your retail store.

‍User-friendly experience

One of the biggest challenges affecting the adoption of scan-and-go technology is downloading the application. Fynd Scan & Go eliminates this step and enables customers to directly scan the product from the browsers on their mobile devices without downloading any applications.

Easy to customize the UI/UX in your brand language

Fynd Scan & Go enables you to design your scan and go solution in your brand theme. The solution then resonates with your brand's identity, giving your customers a uniform brand experience.

Inbuilt marketing plugins to retarget your customers

Once the checkout is done, Fynd Scan & Go sends SMS/emails to your customers to promote repeat purchases. The order section is specially made so that the customer can check their previous purchases.

It is easy to track shopping behaviors for all your customers and send targeted marketing messages to promote repeat purchases.

How to increase the adoption of Fynd Scan & Go in your stores

Introducing new technology at stores can be challenging. Fynd Scan & Go is designed with all aspects in mind and ensures that your stores implement it smoothly and actively. How?

Ensuring visibility at your stores

For any new technology in your stores, you need to ensure its visibility. Our expert account managers help you create marketing collateral, specially designed for your brand to ensure that your customers know about this new way of shopping.

Customizing the look and feel of the interface

Since you can customize the webpage for Fynd Scan & Go in your brand language, your customers will not feel alienated upon using the solution. They will perceive it as your own and find comfort in using it.

Personalized promotional offers

Tailoring your marketing strategies based on customer behavior and sending them personalized offers and loyalty coupons will encourage them to use the solution again and again.

Implementing Fynd Scan & Go in your retail stores

Here is a step-by-step guide to implementing Fynd Scan & Go in your stores in four easy steps:

Step 1: Register on Fynd Commerce Platform

Our platform, Fynd Commerce Platform, serves as the backend for Fynd Scan & Go. Fynd Commerce Platform will empower catalog and inventory management, order validation, advanced shopper analytics, custom Fynd Scan & Go webpage themes, a promotion engine, marketing communications plugins, and more.

As a first step, create your company profile on Fynd Commerce Platform and upload your list of stores.

Step 2: POS/ERP integration

Next, you need to integrate the Fynd Commerce Platform with your retail POS or ERP system. We offer integration with leading systems like Ginesys, Logic, SAP, Microsoft Dynamics 365, and more

Step 3: Catalog upload & inventory integration

Upload your catalog using the provided format (.csv, .xls) on Fynd Commerce Platform. Make sure each product has a scannable barcode or QR code that matches your catalog.

Step 4: Staff registration and training

Register your store staff on Fynd Commerce Platform and associate them with their respective stores. Our account managers will train your staff on using Fynd Scan & Go effectively. Real-time support is available for any queries or escalations.

Also decide who will verify orders at the exit, and on which device. Then start with one store, measure checkout and exit-check times, and roll out from there.

Time to Scan, Pay, and Go!

Brands like GAP, Azorte, Yousta and others have already chosen Fynd Scan & Go for their retail stores.

Want to deploy Fynd Scan & Go in your stores? Book a call with our team today for a demo and tailored assistance.