How a women’s footwear brand reduced aged stock by 65% with Fynd WMS

About the brand

A women’s footwear brand headquartered in New Delhi, India, known for its stylish collections across seasons. The brand sells across multiple online and offline channels, managing both new and returned stock from customers.

The challenge: Untracked inventory, unsold shoes 

The brand was struggling to manage its inventory efficiently. Without piece-level tracking, older pairs were forgotten in the warehouse while newer ones kept shipping out.

Returned pairs were treated as new, adding to the confusion and slowing movement. Over time, visibility into stock movement dropped, leading to missed deliveries and piles of unsold products.

This not only slowed fulfillment but also tied up working capital in aging, season-sensitive stock.

The brand struggled with the following:

No piece-level tracking

Without serialized inventory, older footwear was often overlooked, leading to piles of ageing inventory stuck in the warehouse.

Returns re-entered as fresh products

Returned pairs were logged as fresh stock, which meant they were shipped out before older ones, breaking the first-in-first-out flow.

Lacked ageing visibility

The team had difficulty tracking stock age and movement, which made it challenging to determine which items should be prioritized for movement.

Capital stuck in unsold goods

Slow-moving and season-sensitive products accumulated, causing working capital to remain tied up in inventory instead of being used to drive new growth.

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The turning point

The team realized that manual checks and guesswork were no longer enough. They needed an automated, transparent system to track every single pair, from arrival to dispatch, and ensure that old stock moved out before the new.‍

Solution: Fynd WMS serialized inventory & FIFO (first-in-first-out) fulfillment

Fynd WMS brought complete structure, visibility, and control to the brand’s warehouse operations.

Fynd WMS offered the brand

Serialized barcode-based traceability

Each pair was assigned a unique serialized barcode carrying the inbound date, making it simple to identify returned and older inventory.

Real-time dashboards

Analytics revealed aging stock, slow movers, and performance metrics for prompt action.

Efficient return management

Returned pairs were auto-checked, regraded, and reboxed for resale, which improved recovery rates.

Unified process

One system handled B2B, D2C, and marketplace orders smoothly.

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Visible results, real impact

Within weeks of using Fynd WMS, the results were clear. The brand's warehouse operations became more accurate, faster, and completely transparent. Every pair could be tracked down, and every order was accurately completed.

99.9% inventory accuracy

Barcode scanning and piece-level tracking ensured that no goods were lost or unrecorded.

65% drop in aged stock (over 90 days)

Smart FIFO allocation ensured that older pairs were dispatched first, freeing up space and mitigating the risk of unsold inventory.

80% resale rate for returned products

Streamlined return grading and restocking converted returns into resale possibilities rather than losses.

As the footwear brand grows, Fynd WMS brings smarter automation, sharper visibility, and faster fulfillment across every channel. Orders now ship on time, stock moves in the right order, and every pair is accounted for.

Today, the brand runs smoother, sells smarter, and makes decisions backed by data, not guesswork.

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