How The Pant Project used AI photoshoot to create a body-inclusive catalog in 4 days

Background

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The Pant Project is a Mumbai-based fashion-forward brand that champions inclusivity and body positivity.

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They needed an entirely new, inclusive version of their catalog to make the most out of an upcoming sale. With limited time and a pressing need for diverse representation, they turned to AI for answers.

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A few phone calls later, they found the right solution to their problem with Fynd's lightning quick AI photoshoots.

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The challenge

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End-of-season sales are critical windows in ecommerce. They are often the final opportunity for a fashion brand to give their catalog a push and maximise sales. In the Indian ecommerce space, one of the marketplaces' end of season sale is arguably the most important sale event of the year. 

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A mega marketplace sale was fast approaching and the brand needed an updated catalog to highlight its plus-sized options. With a tight deadline, they turned to AI to quickly generate high-quality images, maintaining the original aesthetic while showcasing diverse body types and fabric details.

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Fynd's solution - Inclusive catalog delivered in four days

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The team scheduled an urgent call with The Pant Project’s product design team to understand the challenge better. Together, they decided on the three critical objectives:

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• Rapid transformation of existing photoshoot
• Authentic plus-size model representation
• Maintaining the original brand aesthetic

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Fynd used these AI photoshoots features to generate the required catalog in 4 days flat

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Diverse fashion model options

• Detailed consultation to understand The Pant Project's specific model representation needs
• Advanced AI model library with diverse body types
• Ability to select precise body measurements and characteristics matching brand vision

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Mimicking the brand aesthetic 

• AI algorithm trained to maintain original photoshoot's lighting and style
• Consistent color grading and visual tone across transformed images
• Seamless integration of new models into existing visual narrative

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Highly detailed and accurate images

• Multiple pose and angle generation for each selected model
• Hyper-accurate fit representation showcasing fabric texture and behavior
• Capturing intricate details like product creases, folds, and body-specific draping

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“I was impressed with the overall result we got in such a short time. It’s great on many levels - it matches the overall aesthetic of our existing shoot. The look and feel of the fabric to certain folds and creases, the way the pants would fit a certain person, everything is highly detailed and authentic”
- Armaan Pardesi
Communication Design Lead, The Pant Project

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Business impact

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AI photoshoot had a significant impact on The Pant Project’s cataloging processes.

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Time efficiency

• Reduced inclusive catalog creation time from 20 days to 4 days
• Eliminated complex model casting, sourcing and reshooting logistics
• Instant generation of inclusive product variations

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Flexibility

• Delivered a professional, 50-product catalog in 4 days
• Multiple body type and pose variations
• Easy modification of model attributes
• Rapid response to EOSS marketing requirements

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Cost savings

• 40% reduction in photography-related expenses
• Removed the need for additional model and studio bookings
• Minimized post-production editing costs

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“We worked with Fynd to solve a unique problem. Executing it in 4 days at a lower cost opened up new opportunities. We see AI photoshoots as a viable option.”
- Armaan Pardesi
Communication Design Lead, The Pant Project

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Future implications: Beyond the photoshoot

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For The Pant Project, AI photoshoot represents a strategic breakthrough in visual content creation. This approach drastically reduced time-to-market, enabling dynamic, cost-effectiveness.

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For the fashion industry, this technology signals a shift toward more inclusive, efficient content creation, breaking representation barriers and enabling brands to create personalized visual experiences.

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Is your brand ready to embrace this future?

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Create your inclusive catalog in days, not weeks. Discover how AI photoshoot can accelerate your brand growth.

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