How The Pant Project used AI photoshoot to create a body-inclusive catalog in 4 days

Background

The Pant Project is a Mumbai-based fashion-forward brand that champions inclusivity and body positivity.

They needed an entirely new, inclusive version of their catalog to make the most out of an upcoming sale. With limited time and a pressing need for diverse representation, they turned to AI for answers.

A few phone calls later, they found the right solution to their problem with Fynd's lightning quick AI photoshoots.

The challenge

End-of-season sales are critical windows in ecommerce. They are often the final opportunity for a fashion brand to give their catalog a push and maximise sales. In the Indian ecommerce space, one of the marketplaces' end of season sale is arguably the most important sale event of the year. 

A mega marketplace sale was fast approaching and the brand needed an updated catalog to highlight its plus-sized options. With a tight deadline, they turned to AI to quickly generate high-quality images, maintaining the original aesthetic while showcasing diverse body types and fabric details.

Fynd's solution: Inclusive catalog delivered in four days

The team scheduled an urgent call with The Pant Project’s product design team to understand the challenge better. Together, they decided on the three critical objectives:

• Rapid transformation of existing photoshoot
• Authentic plus-size model representation
• Maintaining the original brand aesthetic

Fynd used these AI photoshoots features to generate the required catalog in 4 days flat

Diverse fashion model options

• Detailed consultation to understand The Pant Project's specific model representation needs
• Advanced AI model library with diverse body types
• Ability to select precise body measurements and characteristics matching brand vision

Mimicking the brand aesthetic 

• AI algorithm trained to maintain original photoshoot's lighting and style
• Consistent color grading and visual tone across transformed images
• Seamless integration of new models into existing visual narrative

Highly detailed and accurate images

• Multiple pose and angle generation for each selected model
• Hyper-accurate fit representation showcasing fabric texture and behavior
• Capturing intricate details like product creases, folds, and body-specific draping

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“I was impressed with the overall result we got in such a short time. It’s great on many levels - it matches the overall aesthetic of our existing shoot. The look and feel of the fabric to certain folds and creases, the way the pants would fit a certain person, everything is highly detailed and authentic”

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- Armaan Pardesi
Communication Design Lead, The Pant Project

Business impact

AI photoshoot had a significant impact on The Pant Project’s cataloging processes.

Time efficiency

• Reduced inclusive catalog creation time from 20 days to 4 days
• Eliminated complex model casting, sourcing and reshooting logistics
• Instant generation of inclusive product variations

Flexibility

• Delivered a professional, 50-product catalog in 4 days
• Multiple body type and pose variations
• Easy modification of model attributes
• Rapid response to EOSS marketing requirements

Cost savings

• 40% reduction in photography-related expenses
• Removed the need for additional model and studio bookings
• Minimized post-production editing costs

“We worked with Fynd to solve a unique problem. Executing it in 4 days at a lower cost opened up new opportunities. We see AI photoshoots as a viable option.”

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- Armaan Pardesi
Communication Design Lead, The Pant Project

Future implications: Beyond the photoshoot

For The Pant Project, AI photoshoot represents a strategic breakthrough in visual content creation. This approach drastically reduced time-to-market, enabling dynamic, cost-effectiveness.

For the fashion industry, this technology signals a shift toward more inclusive, efficient content creation, breaking representation barriers and enabling brands to create personalized visual experiences.

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Is your brand ready to embrace this future?

Create your inclusive catalog in days, not weeks. Discover how AI photoshoot can accelerate your brand growth.