The Fynd store management platform is designed to simplify running in-store retail operations by combining point-of-sale billing, inventory management, stock transfers and reporting all in one system. It’s built with a mobile-first approach, allowing staff to bill customers and check stock right from a tablet or phone, rather than being tied to a fixed counter. For brands that also sell through partner stores, the platform tracks and reconciles stock at those partner locations too.
At Pero, the focus of the implementation was to standardize billing and inventory across its own retail studio and to bring its Sale-or-Return (SOR) partner network featuring partners like Good Earth, Ogaan, and Pernia's Pop-Up Shop - onto a single system for better stock visibility and reconciliation.
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Pero’s retail and SOR operations had expanded faster than the back-end systems could keep up. Both the studio and partner locations were mainly managed using Excel, which led to several ongoing issues, as the brand shared:
Each channel kept its own records, with no unified view of stock across all locations.
Comparing studio stock to partner stock was a manual process prone to errors.
There was no way to track inventory movement or sales in real time at any location.
Core processes depended heavily on manual effort, which slowed things down and introduced inconsistencies.
Without a unified reporting system, compiling a complete picture meant piecing together data from multiple sources.
The brand lacked a systematic way to capture customer information or focus on building customer retention.
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The warehouse, Pero’s retail studio and SOR partner outlets are each individually configured within Fynd.
Jackets, dresses, tops, shirts and bottoms - all SKUs include their HS code, tax rules, pricing, and barcode/GTIN information.
Goods are inspected and recorded at the warehouse before being added to sellable inventory.
The checkout process supports mixed payment methods and sends digital receipts as standard.
Stock moves to partner locations, with regular sales reports feeding into reconciliation and invoicing.
IInventory is automatically updated once returns are confirmed.
Daily sales, monthly store performance, inventory aging and SOR partner performance are all pulled from a single source.
Sales begin by pulling up or creating a customer profile using their mobile number. Staff scan or search for the product, note any customizations, and select whether the customer wants to carry out or have the item delivered. The checkout supports mixed payment modes like card or payment links, and sends digital receipts by SMS or email. The assisting staff member is tagged to the sale for performance tracking.
Stock arriving at the studio comes through transfers from the warehouse, accompanied by a dispatch note and confirmed upon receipt. Any mismatch between what was sent and what arrived is flagged automatically, rather than being discovered weeks later. Returns are managed through an invoice lookup, quality check and options for exchange, refund, or store credit, with inventory updated immediately upon confirmation.
Instead of juggling multiple spreadsheets, the team works from unified dashboards showing daily sales, monthly store performance, inventory aging, and SOR partner performance. Specifically for partners, reconciliation follows a clear formula: opening stock plus transfers in, minus sales, minus returns equals closing stock. Any discrepancies are flagged before the month-end invoice is issued.
The implementation followed a confirmed 15-working-day plan:
| Phase | Days | Focus |
|---|---|---|
| Kickoff & setup | 1–2 | Scope freeze, stockpoint and user/role configuration |
| Master data | 2–6 | SKU master, pricing and tax rules, barcode format, import rehearsals |
| Opening stock | 5–8 | Stock load by stockpoint, inwarding and transfer rehearsal |
| POS & returns | 7–11 | Custom fields, receipts, staff tagging, returns workflow configuration |
| SOR templates | 9–12 | Partner format mapping, manual ingestion rehearsal |
| UAT & training | 12–14 | Role-based training for HO, finance, and store staff; UAT and cutover readiness |
| Go-live + hypercare | 15 | Live cutover, followed by stabilisation and hypercare support |
| Before | After | |
|---|---|---|
| Catalog structure | SKUs tracked loosely across spreadsheets, no single standard format | 146 SKUs standardized in one product master, spanning jackets, dresses, tops, shirts, long shirts, and bottoms |
| Collections | No systematic way to tag or report on collections | Every SKU tagged to its collection (e.g. LE, Hello Kitty) for sell-through and MIS reporting |
| Tax classification | Manual, so prone to inconsistency across SKUs | Each SKU mapped to the correct HS code, with a tiered 5%/18% GST rule applied uniformly |
| Pricing | Price points managed manually, no structured record of range | Full pricing captured and structured in-system, spanning ₹28,500 to ₹5.5 lakh across the catalog |
| Barcode / GTIN readiness | Ad hoc, not consistently ready for scanning | Every SKU carries a GTIN/barcode value, ready for scanning at GRN and POS |
Pero’s journey is one many brands can relate to - the retail side grows, the partner network expands and eventually, Excel just can’t keep everything together anymore. The real breakthrough wasn’t solving just one pain point; it was bringing the studio and the Sale-or-Return (SOR) network onto a single platform. This shift allowed stock, sales and partner performance to be viewed as one connected business, rather than six separate, disconnected pieces.
That’s an important takeaway for other brands in a similar spot: the goal isn’t about having a bigger spreadsheet or a slightly better manual process. It’s about having a system designed to grow seamlessly, without needing to be rebuilt every time a new store or partner comes on board. For Pero, this means the next studio can simply launch on the existing stockpoint setup and product master - no extra setup required. For any brand seeing its retail and SOR operations outgrow their current tools, that’s a clear sign it’s time to move beyond spreadsheets for good.
Which Fynd capabilities were deployed? Store OS POS and inventory management, covering tenant/stockpoint setup, product master, inwarding, B2C billing and returns, B2B SOR workflow and reconciliation, and MIS reporting — all standard (non-customised) Store OS capabilities.
How long did the rollout take? 15 working days, from kickoff to go-live, followed by a hypercare and stabilisation period.
What changed in daily store operations? Billing, stock transfers, and returns moved from manual, Excel-tracked processes to a single system with built-in checks — mismatches on transfers are flagged automatically, and reconciliation with SOR partners follows one consistent formula instead of ad hoc matching.
What should a similar retailer evaluate before implementing this setup? Whether the standard (vanilla) Store OS feature set covers their workflow — Pero's rollout was scoped to standard capabilities, with any customisation beyond that chargeable separately. Retailers with a large SOR network should also plan for how partner sales reports will be ingested (manual template upload vs. an automated connector) and get the product master cleaned up before go-live.
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