p é r o doesn't run like a typical multi-store retailer. It runs on one retail studio, a second opening soon, and a curated network of Sale-or-Return partners named Good Earth, Ogaan and Pernia's Pop-Up shop, each carrying pieces that range from ₹28,500 to upward of ₹5 lakh. It's a premium fashion brand, and every part of how it sells reflects that: considered pricing, considered partners and considered collections.
What wasn't as considered was what ran behind it. The studio and the SOR network were tracked largely on Excel - stock, sales and partner reconciliation held together by manual effort, with no single view across any of it. As the brand prepared to open its next studio, it partnered with Fynd to build the operational system to match the rest of the brand.
A cloud-based retail operating system that connects billing, inventory, warehouse management, and reporting into one platform.
For p é r o, the implementation focused on standing up POS billing at the studio, a centralized product master and inventory system and a structured reconciliation and invoicing workflow across its SOR partner network.
The retail and SOR operations had expanded faster than the back-end systems could keep up. Both the studio and partner locations were mainly managed using Excel, which led to several ongoing issues, as the brand shared:
Each channel kept its own records, with no unified view of stock across all locations.
Comparing studio stock to partner stock was a manual process prone to errors.
There was no way to track inventory movement or sales in real time at any location.
Core processes depended heavily on manual effort, which slowed things down and introduced inconsistencies.
Without a unified reporting system, compiling a complete picture meant piecing together data from multiple sources.
The brand lacked a systematic way to capture customer information or focus on building customer retention.
The warehouse, retail studio and SOR partner outlets are each individually configured within Fynd.
Jackets, dresses, tops, shirts and bottoms - all SKUs include their HS code, tax rules, pricing, and barcode/GTIN information.
Goods are inspected and recorded at the warehouse before being added to sellable inventory.
The checkout process supports mixed payment methods and sends digital receipts as standard.
Stock moves to partner locations, with regular sales reports feeding into reconciliation and invoicing.
Inventory is automatically updated once returns are confirmed.
Daily sales, monthly store performance, inventory aging and SOR partner performance are all pulled from a single source.
Sales begin by pulling up or creating a customer profile using their mobile number. Staff scan or search for the product, note any customizations and select whether the customer wants to carry out or have the item delivered. The checkout supports mixed payment modes like card or payment links and sends digital receipts by SMS or email. The assisting staff member is tagged to the sale for performance tracking.
Stock arriving at the studio comes through transfers from the warehouse, accompanied by a dispatch note and confirmed upon receipt. Any mismatch between what was sent and what arrived is flagged automatically, rather than being discovered weeks later. Returns are managed through an invoice lookup, quality check and options for exchange, refund or store credit with inventory updated immediately upon confirmation.
Instead of juggling multiple spreadsheets, the team works from unified dashboards showing daily sales, monthly store performance, inventory agin and SOR partner performance. Specifically for partners, reconciliation follows a clear formula: opening stock plus transfers in, minus sales, minus returns equals closing stock. Any discrepancies are flagged before the month-end invoice is issued.
A system that's going to run your core retail operations deserves a considered rollout, not a rushed one. Here's how p é r o played out, phase by phase:
Phase | Focus |
Kickoff & setup | Scope freeze, stockpoint and user/role configuration |
Master data | SKU master, pricing and tax rules, barcode format, import rehearsals |
Opening stock | Stock load by stockpoint, inwarding and transfer rehearsal |
POS & returns | Custom fields, receipts, staff tagging, returns workflow configuration |
SOR templates | Partner format mapping, manual ingestion rehearsal |
UAT & training | Role-based training for HO, finance and store staff; UAT and cutover readiness |
Go-live + hypercare | Live cutover, followed by stabilization and hypercare support |
Before | After | |
Catalog structure | SKUs tracked loosely across spreadsheets, no single standard format | More the 4k SKUs standardized in one product master, spanning jackets, dresses, tops, shirts, long shirts and bottoms |
Collections | No systematic way to tag or report on collections | Every SKU is tagged to its collection (e.g., LE, Hello Kitty) for sell-through and MIS reporting |
Tax classification | Manual, so prone to inconsistency across SKUs | Each SKU mapped to the correct HS code, with a tiered 5%/18% GST rule applied uniformly |
Pricing | Price points managed manually, no structured record of range | Full pricing captured and structured in-system, spanning ₹28,500 to ₹5.5 lakh across the catalog |
Barcode / GTIN readiness | Ad hoc, not consistently ready for scanning | Every SKU carries a GTIN/barcode value, ready for scanning at GRN and POS |
p é r o journey is one many brands can relate to - the retail side grows, the partner network expands and eventually, Excel just can’t keep everything together anymore. The real breakthrough wasn’t solving just one pain point; it was bringing the studio and the Sale-or-Return (SOR) network onto a single platform. This shift allowed stock, sales and partner performance to be viewed as one connected business, rather than six separate, disconnected pieces.
That’s an important takeaway for other brands in a similar spot: the goal isn’t about having a bigger spreadsheet or a slightly better manual process. It’s about having a system designed to grow seamlessly, without needing to be rebuilt every time a new store or partner comes on board. For Pero, this means the next studio can simply launch on the existing stockpoint setup and product master - no extra setup required. For any brand seeing its retail and SOR operations outgrow their current tools, that’s a clear sign it’s time to move beyond spreadsheets for good.
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