About the brand: Redefining premium stainless steel living

The brand is known for its high-quality stainless-steel cookware, homeware and decor. It has built decades of trust in the offline market and is now aggressively scaling its e-commerce operations across India. 

As part of this shift, they wanted multiple 3PL hubs nationwide to strengthen their online fulfillment network.

The challenge: manual tracking, constant delays 

When the brand accelerated its e-commerce expansion, operational cracks appeared. It needed a warehouse management system (WMS) connecting its mother warehouse, 3PL hubs and retail stores. Inventory updates, inter-warehouse transfers, everything was managed manually.

Without real-time visibility, the brand faced frequent stockouts, overselling and delays in restocks. Its OTIF rate dipped below 80%, and teams struggled to track order movements across D2C website and marketplaces. Scaling further without a central system wasn’t sustainable.

The bottlenecks

• No live link between the mother warehouse, 3PL hubs and stores
• Manual data entry leading to stock blackouts and slow replenishment
• Overselling across D2C website and marketplaces
• OTIF below 80%, impacting customer experience

The turning point

The team realized they needed a system that could handle piece-level tracking, unify all fulfillment nodes, and sync inventory across all channels instantly. After evaluating options, the brand chose Fynd WMS to bring structure, traceability, and speed to its multi-warehouse operations.

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From scattered data to real-time fulfillment with Fynd WMS

Fynd WMS introduced piece-level barcode tracking, real-time inventory visibility, and multi-node replenishment linking the mother warehouse, 3PL hubs, and stores. In addition to this, the team also built an end-to-end integration with the brand’s ERP and POS systems, creating a tightly connected ecosystem across their entire network. This wasn’t just a WMS rollout, it became a full digital transformation initiative at their end. The platform also integrated directly with D2C website and marketplaces like Amazon and Flipkart to automate stock updates and order routing.

Key capabilities included:

• Piece-level traceability: Every SKU is tagged and tracked across its lifecycle
• Unified pick-pack workflows: One scan flow for B2C, B2B and marketplace orders
• Dynamic warehouse routing: Automatic assignment to optimal fulfillment nodes
• Return reconciliation: Returns from both e-commerce channels and retail stores directly linked to original orders and boosting resale rates ‍
• API integrations: Live stock synced across POS, Shopify, Amazon and Flipkart

Results that streamlined every process

The transformation was rapid. Within months of implementation, the brand saw measurable improvements.

99.4% inventory accuracy 

With item-level barcode traceability, every SKU was tracked in real time across warehouses, 3PL hubs and stores which eliminated stock mismatches and reduced manual reconciliation.

30% faster restock cycle 

Automated, multi-node replenishment ensured that the right products were always available at the right location. What once took days to transfer and update now happened in hours. 

OTIF up to 96% from 80%

By unifying pick-pack processes and syncing order data in real time, dispatch accuracy improved and delays dropped sharply.

90% drop in overselling

Real-time stock sync across POS, Shopify, Amazon and Flipkart cut overselling by 90%, ensuring customers saw only available inventory and orders were fulfilled without manual fixes or cancellations. 

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