How Foxtale increased conversion rate using Fynd’s AI facial skin analysis

About Foxtale

Foxtale is one of India's fastest-growing direct-to-consumer (D2C) skincare and personal care brand. The company focuses on performance-first skincare products that are formulated for Indian skin types and climate, aiming to be efficacious and accessible to consumers.

When Foxtale set out to transform their mobile app, their goal was to enhance direct engagement and make skincare discovery more intuitive. To achieve this, they needed technology that could help users understand their skin better and connect those insights to their shopping decisions.‍‍

The challenge: Bridging gaps in personalized skincare

Despite a big fan following, Foxtale needed to differentiate their brand experience to win in the highly competitive landscape.

An internal research revealed three major friction points in the customer journey:

1. Limited skin awareness

‍Many users weren’t entirely sure of their skin type or underlying issues.

2.Too many choices, too little clarity

‍Shoppers often felt lost amid product options, resorting to trial and error.

3. Lack of education

‍Even when customers found suitable products, they didn’t always understand how to combine them effectively or why they worked.

Beyond generic recommendations, Foxtale needed to give accurate and personalized skin insights to its users.

The solution: The beauty of AI

Together, with Fynd, Foxtale created Skin Horoscope. This AI-powered skin analysis experience analyzes skin andreports on each user’s unique skin condition. Based on these insights, it recommends a personalized morning-to-night routine with Foxtale products chosen according to the skin needs.

Fynd integrated its advanced facial mapping and skin concern detection technology directly into Foxtale's iOS and Android apps.‍

How does Skin Horoscope work

‍Step 1: Instant AI analysis‍

Users take a selfie and within 5 seconds they get a detailed skin report.‍

Step 2: Insightful skin results

‍The report detects concerns like pigmentation, dryness, texture irregularities, and fine lines.

‍Step 3: Product recommendations

‍Based on the report, the system generates hyper-personalized AM/PM skincare routines with Foxtale products, addressing user's unique concerns

‍Step 4: Contextual education

‍Users get a clear understanding on not just what to buy, but why each product matters for their skin, creating a meaningful brand loyalty.

Why Fynd?

Precision built for Indian skin tones

‍Fynd's proprietary AI engine is trained on 3 million localized datapoints to deliver accurate assessments across varied Indian complexions and lighting conditions.

‍Multi-concern analysis

‍The system could detect multiple skin issues like acne, whiteheads, pores and pigmentation in a single scan, providing a complete picture of skin health.

‍Tailored to Foxtale’s brand DNA

‍Every interface and interaction was customized to reflect Foxtale’s distinct tone and aesthetic, ensuring the AI experience felt authentically “Foxtale.”

Together, this transformed Foxtale’s app into a personalized, insight-led journey, helping users understand their skin before choosing what suits it best.

Interested to learn more about Fynd's 3D, AR & VR Solutions?

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Technical integration by DevX Commerce ensured smooth backend performance and stability on the app.‍

Everything about the integration was smooth - from initial setup to go-live. GlamAR’s team was proactive, understood our priorities, and resolved every request promptly. That kind of execution makes a huge difference.

Pushpal Maheshwari

CEO & Co-founder, devx commerce

The impact worth showing off, like flawless skin

Foxtale’s Skin Horoscope feature quickly became a hit among users. Engagement and conversions climbed steadily after launch:

• More app users engaged with the Skin Horoscope feature, showing growing curiosity for personalized insights.
• Journey completion rates increased, with more users completing the entire AI-led skin analysis flow.
• Add-to-cart rates spiked, as users who viewed their personalized skin reports showed higher purchase intent.
• Conversions rose significantly among users who completed the analysis — proving that deeper understanding leads to smarter buying.

Users who understood their skin concerns were significantly more likely to explore products deeply and spend longer within the app and eventually complete a purchase.‍‍

The winning formula

The real win here came from giving users what they had been missing all along, clarity and confidence before making a purchase.

Foxtale recognized that shoppers don’t just want to buy, they want to understand what’s right for them.

With Fynd’s AI technology powering the experience, clinical-level skin analysis was turned into an easy, interactive experience that made every user feel guided and understood.

The outcome? An app experience that cut through decision fatigue, built trust in product recommendations, and turned everyday engagement into measurable revenue for Foxtale’s D2C business.

The result? A differentiated app that simplified decisions, built deeper trust, and turned engagement into real conversions, strengthening Foxtale’s entire D2C strategy.

‍If you’re a BPC brand looking to create hyper-personalized shopping experiences powered by AI, Fynd can help you get there faster.