Achieving 98% OTIF: A leading Indian casual wear brand's journey with Fynd WMS

About the brand

An Indian casual wear brand specializing in men's denim. With a franchise-first model and in-house manufacturing, the brand has rapidly expanded its retail footprint to 50 stores across North India, including franchise and shop-in-shop formats in Tier 2 and Tier 3 cities. It also gained national recognition through its recent appearance on the reality show Pitch To Get Rich.

But growth brought complexity. As operations scaled, managing supply chains across factories, a central warehouse and multiple franchise stores became chaotic. More teams, more systems, and more locations without any integrated system in place.

The Challenge: Disconnected operations, inefficient fulfillment, poor OTIF

Before adopting Fynd WMS, the brand faced multiple operational hurdles:

Gaps in stock accuracy; warehouse-to-factory

The warehouse and factories were not connected digitally and there was no real-time visibility of inventory counts. This caused confusion and errors around what was actually in stock.

Slow, manual B2B ordering

B2B retailers placed orders via email or WhatsApp. These orders were then manually re-entered into warehouse systems, creating delays, mistakes, and inefficiencies.

Manual picking and putaways

Warehouse staff had to search manually and handle mixed-size, mixed-style orders without optimized paths. The process was cumbersome, slow, and error-prone, causing frequent missed delivery deadlines. On-time-in-full (OTIF) fell below 70%.

Gaps in sales visibility; store-to-warehouse

Franchise stores operated on disconnected POS systems. Store sales weren't visible in real-time and leading to inaccurate and inconsistent replenishments. Some stores stocked out while others carried excess inventory, causing delivery delays, hurting sales and customer satisfaction.

The Solution: Integrated inventory & sales visibility across franchise store network

Fynd WMS offered a robust warehouse management solution, designed to eliminate inventory inaccuracies and speed up fulfillment across their entire supply chain.

Real-time inventory management

With barcode-driven goods receipt (GRN), Stylox instantly captured accurate quantities upon receiving goods. This eliminated the confusion of mismatched inventory data and gave Stylox one reliable source of truth for inventory.

Handheld terminal (HHT)-led picking and packing

Warehouse staff used handheld devices that guided them bin-by-bin to efficiently pick and pack mixed-size and style orders. Every carton is scanned on arrival and quantities are recorded instantly. The system guided putaway to the right rack/bin, making items easy to locate later. This tightened controls at the first touchpoint and increased accuracy, significantly speeding up dispatch and eliminating errors.

Integrated digital B2B storefront

Fynd set up a digital B2B storefront for the brand. Retailers placed bulk orders directly into a dedicated digital storefront, removing manual re-entry. Orders instantly flowed into the WMS, reducing processing time and errors sharply.

Integrated POS

Franchise store POS systems directly synced to central inventory, updating stock counts in real-time with every sale. Accurate replenishment decisions can be made instantly, eliminating store-level stock and replenishment issues.

How the new day-to-day flow works with Fynd

1. Manufacturing unit & vendors deliver → barcode GRN captures quantities.
2. B2B retailers place orders online → orders drop straight into WMS to pick waves.
3. HHT picking optimizes carton/piece picks. Pack & ship labels print instantly.
4. Franchise POS sells in real time; central inventory stays updated.

Why they chose Fynd WMS

• End-to-end solution covering inventory visibility, accurate picking and integrated store POS
• Fast implementation that aligned with Stylox’s rapid scaling needs
• Ease of use, even for warehouse staff unfamiliar with advanced systems

Reliable real-time data, reducing guesswork and errors across the entire network

Impact: Smooth warehouse-to-franchise operations, increased OTIF

With Fynd WMS, the brand transformed its fragmented warehouse operations into a streamlined, accurate, and responsive supply chain.

• OTIF jumped dramatically from under 70% to 98%, improving retailer satisfaction.
• Inventory accuracy rose sharply to 99.6%, significantly reducing stock discrepancies.
• Warehouse dispatch speed improved by 40%, allowing the brand to handle more orders efficiently.
• Manual B2B order processing dropped by 90%, freeing up staff to focus on higher-value tasks.
• Franchise stores experienced fewer stockouts and oversells, ensuring a better customer experience and higher sales.

The brand now confidently delivers faster, accurate and more reliable service to franchise partners and retailers alike, fueling its rapid growth trajectory.

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