2024 has been a monumental year for us at Fynd—a year where AI took center stage in everything we do. We’ve been hard at work building cutting-edge commerce systems with AI. These solutions will do everything from reimagining how brands create stunning catalogs to simplifying the supply chain.

‍

2025 also marks the beginning of a bold new chapter in how we shape the future of global retail. At Fynd, we have always believed in empowering businesses from their very core. This year, we’re doubling down on that vision—bringing together breakthrough technology, a redefined brand, and a relentless focus on making commerce seamless, and more meaningful.

Embracing an AI-first future

We're fundamentally shifting to an AI-led approach. Our entire product suite—from the commerce platform to peripheral solutions for AI media generation and editing, business workflows and automation, software development, and other thing—is being supercharged with intelligent capabilities!

‍

This isn't AI for AI's sake. We have two clear objectives behind this pivot.

1. Making our products more intuitive, more human. By incorporating agentic AI across our suite, we're ensuring that even novice users can harness the full power of our solutions. The result? Technology that adapts to you, not the other way around.
2. At the same time, these AI-led innovations make our internal systems far more efficient. By automating routine processes and uncovering actionable insights faster. This efficiency trickles down to our users, enabling us to deliver quicker updates, smarter recommendations, and reliable support

‍

With AI at the helm, our solutions are not only easier to use but also more responsive, and future-ready!

The all-new Fynd

2025 also marks the unveiling of a new, realigned Fynd. We’re on a mission to make our name synonymous with commerce—commerce that feels good, heartfelt, and purpose-driven. Every offering under the Fynd umbrella is converging into a single, unified platform on fynd.com. 

‍

From billing to usage, it’s all coming together under one cohesive vision. This is more than just a rebrand—it’s a commitment to building a seamless, powerful ecosystem where every tool, every feature, and every solution works in harmony to help retailers thrive.

Revolutionizing retail with AI

This mission of ours will come to life through cutting-edge AI! It will be the magic ingredient that helps us build a product suite that is unified yet versatile and easy to use. 

Here are the key updates and launches in our AI suite, designed to make retail operations effortless and help you embrace the future of commerce

PixelBin

In 2024, we turned PixelBin into the ultimate AI Studio Platform for generating, editing, and distributing image, video, audio, AR, and VR content. 

• New AI tools to our image transformation suite: 
  • Image Extender
  • Video Upscaler
  • Shadow Generator 
• Enhanced watermark removal and background removal capabilities
• Mobile apps for our tools Shrink.Media and Converfiles.ai alongside integrated Upscale and EraseBG applications
• Introduced Figma, Photoshop, and ChatGPT plugins, supporting 7,000+ app integrations

‍

We’re doubling down in 2025 and introducing more groundbreaking AI features. 

• Introducing a Unified Product Studio for singular access to all our models and seamless editing
• Adding public and custom GenAI models (for image, video, and audio generation) for users to create their own AI solutions—we’re calling it Playground 2.0!
• Introducing AI Photography and AI Video Generation as a service (across all retail product categories)

Bharat Diffusion

Tailored for India, Bharat Diffusion, launched in 2024, is our GenAI model trained on diverse, culturally-rich Indian data. 

It was built to fill a key gap in the existing market—the need for a GenAI platform that generates accurate, high-quality Indian images. Bharat Diffusion enables Indian brands and creators to generate rich, hyper-localized content that resonates with their audience.

With a successful debut at India Mobile Congress 2024 in New Delhi where it earned stellar reviews from business owners, government policy makers, defence personnel, and professionals from academia, it was launched to the public in November 2024 and ranked #3 Product of The Day on Product Hunt! 

‍

In 2025, Bharat Diffusion will see even more improvements.

• A sharper focus on quality and versatility across diverse styles
• Fine-tuned model to ensure extremely accurate and high-quality generation for complex prompts with 4++ attributes

‍

Copilot

2024 saw us launch Copilot–our all-in-one platform where users can build and deploy versatile AI agents. Here’s everything we launched:

• A no-code platform to design and customize AI agents effortlessly
• Smooth handoffs between AI agent and human support staff for complex queries
• Smarter, multimodal AI agents that integrate with top models from OpenAI, xAI, and Meta
• Real-time conversational AI for seamless voice interactions across phone and web calls.

‍

Here are the updates you can expect in 2025:

• Real-time video avatars to make AI agents more interactive and lifelike.
• Continuous learning from user interactions for sharper, more accurate AI responses.
• Intuitive, user-friendly interface to manage knowledge bases for all your AI agents

AI Fashion Photography

Born from the evolving needs of our users and fuelled by the rapid advances in Gen AI, we introduced a smart, AI-powered retail photoshoot solution to the PixelBin suite this year.

‍

AI Fashion Photography can turn casual or unpolished product images into a professional catalog, featuring models of your choice. It helps brands cut down on high photoshoot costs and generate images with models that best represent their products. 

‍

Like Bharat Diffusion, we debuted this at India Mobile Congress 2024 where it piqued the curiosity of several visitors, especially from the retail industry. A project of pride for the PixelBin team, we helped The Pant Project create a body-positive, plus-sized catalog in just 4 days flat using AI, all set for a major sale!

‍

In 2025, users can expect a better, more-intelligent fashion photography model that:

• Generates high-quality photoshoots with special focus on product texture and quality
• Better results across categories like accessories, footwear and kidswear

‍

AI Headshots Generator

Our AI Headshots Generator (also in the PixelBin suite) is an AI-powered image generation tool that can turn casual photos into professional-grade headshots in an instant. AI Headshots adds custom backgrounds, adjusts lighting, and delivers 48 flawless headshots—no matter the quality of the original image.

A crowd favorite at trade exhibitions and intimate events, we’ve been offering booth visitors the chance to snap a couple of quick selfies on their phones and get custom headshots ready in literal minutes!

‍

Moving forward in 2025, users can expect: 

• More unique headshot packs: Yearbook, Doctor, Medical, Real Estate, Glamour, Actor Headshots, Old Money
• Improvements to the newly launched Dating, Lawyer, Doctor, X'Mas with Kids and Pets headshot packs
• Improvements to the product for generating more accurate headshots of your pet friends!

‍

With these new dating headshots, will love lives in 2025 take off?

‍

GlamAR

2024 was a transformative year for GlamAR, where we pushed boundaries to create more engaging and interactive retail experiences. 

• Added virtual try-ons in new categories like home and furniture, and bags and other accessories
• Enhancements to our existing virtual try-ons for eyewear and jewellery
• 2D to 3D modeling: Turn simple images into stunning 3D representations of products
• Virtual Store: A fully immersive shopping experience where customers can browse, interact, and shop in a virtual environment

‍

Here’s what users can look forward to in 2025:

• Advanced facial analysis API for beauty brands. This would help in delivering hyper-personalized recommendations.
• GlamAR Beauty Assistant, our first-ever consumer app with professional-grade skin analysis 
• Enterprise-ready virtual store solution with customizable templates, seamless integration capabilities, and rapid deployment for retail brands.
• The industry's first end-to-end platform that unifies the entire AR commerce lifecycle from 3D asset creation to AR experiences, virtual stores, and try-ons

‍

Boltic

In 2024, Boltic — our AI-driven workflows and automation platform, made updates to enable smoother data gathering, enhanced security and simpler, user-friendly operations. 

• Introduced Boltic Workflows—a tool that allows smooth, AI-powered workflow conversion within the platform 
• Enabled AI agent-based actions on the platform that let users create, edit, and customize workflows with ease!
• Added integrations with several popular data tools like - MongoDB, Google Analytics, Google Gemini, Anthropic, OpenAI, Claude AI, xAI Grok
• Introduced easier, NLP-enabled query writing 

‍

In 2025, we’ll be adding all-new AI modules to the platform. These modules will leverage cutting-edge GenAI and ML models to enable smoother query writing and lightning-fast performance!

• Boltic Express will transform text into actionable workflows, websites, and apps with just a few prompts. This would make Boltic super easy to operate for novice users!
• Boltic Crew will perform advanced AI-based monitoring for complete system visibility, real-time issue detection and peak system performance with no hiccups
• Boltic Tables will be a new, no-code database tool for you to store, edit, share and automate all your data in one place

‍

Fynix

Our specialized AI code assistant—FEX, is being relaunched as Fynix with massive upgrades and AI-powered workflows in 2025! 

‍

Fynix will make all parts of the Software Development Life Cycle (SDLC) faster and more efficient through the magic of AI. 

• Interactive chatbox to instantly turn plain text into functional code
• Image-to-code module to transform sketches or diagrams into clean, functional code
• Autonomous code quality agent to evaluate code on key metrics like readability, performance, security, and maintainability. It also offers custom checks and contextual feedback to help you maintain impeccable standards
• Directly mention files, local folders, git repositories and other things within the code

‍
‍

Ratl

We’re debuting another AI-powered platform designed to help software developers this year—Ratl! 

‍

Ratl is an AI-driven platform designed to automate and optimize post-development processes, enhancing product reliability with autonomous QA and Operations (Ops) agents. It comes with specialized features/AI agents that you can employ to automate everything from regression testing and security checks to performance testing and analyzing user feedback

‍

The commerce of care

Apart from these AI-focused products, we're also integrating AI at the heart of our commerce suite. Care is fundamental to retail—care for your customers, care for your teams, and care in every interaction that happens in between. That's why our commerce suite is being updated with this singular focus — to help you extend that care effortlessly across every touchpoint.

Fynd Store OS

Fynd Store OS, our all-in-one retail store management solution is now a mobile-first application. Our aim was to make the app comprehensive, yet easy to use for store staff. 

‍

Highlights of 2024:

• Native OMS to manage orders from all channels directly on the app
• Promise engine for accurate hyperlocal delivery timelines
• Cash management extension for accurate tracking and reconciliation of cash
• Extension ecosystem enabling partners to create connected apps for custom use cases
• Hardware integrations such as barcode scanners, cash drawers, thermal printers, and EDC machines

• Expanded globally to UAE, Saudi Arabia, and Indonesia

‍

Here’s what to expect in 2025:

In 2025, we’re putting the spotlight on simplifying checkout processes across retail outlets, big or small, and integrating AI deeply into the platform.

Our POS offerings:

• Powerful terminal POS for streamlined transactions and checkout process along with PDP support

• Mobile POS for store staff to process checkouts from their mobile devices, busting queues

‍

Transforming our platform with AI-native solutions:

• AI-driven inventory replenishment with stock alerts, vendor coordination, and stock transfers
• Enhanced product recommendations with AI analyzing trends and offering personalized suggestions, helping staff upsell better
• AI-powered customer insights to deliver tailored interactions based on purchase patterns, preferences, and behavior

‍

Fynd Store OS also aims to incorporate new fulfillment modules

• Buy online pick-up in store (BOPIS)
• Return online pick-up in store (ROPIS)

Fynd & Go

2024 saw us launch a seamless self-checkout solution—Fynd & Go, built to combat long checkout queues and make shopping stress-free.

‍

Highlights of 2024:

• Simplified uploads for catalogs, inventory, promos, payments, and orders
• Store-specific QR codes redirecting to m-site for promotions and discounts
• Barcode scanning to view price, discounts, material and other fine product details

‍

Here’s what to expect in 2025:

Support for diverse user journeys such as:

• Self-checkout kiosks for customers to scan and pay for products on their own
• Fynd and Cart where customers scan and build carts on their mobile devices, and checkout at a terminal POS 
• Assisted self-checkout where customers create their carts using personal shopper devices such as Zebra's PS-20 and then checkout at a terminal POS

‍

Additionally, Fynd & Go is adding hardware integrations for virtual try-ons, such as smart mirrors and smart trial rooms, enhancing the self-checkout experience.

‍

Fynd Quick

Fynd launched Fynd Quick—a platform to create your own hyperlocal or quick commerce ecosystem.

‍

Highlights of 2024:

• Build a customer-facing website with the storefront-builder
• Integrated OMS for order management on mobile and web
• Manage self-deliveries and logistics with rider application
• Use Fynd delivery as services for select Mumbai pincodes

‍

Here’s what users can expect in 2025:

We’re empowering ecommerce AI-driven quick commerce solutions that unify inventory, streamline order management, and deliver personalized shopping experiences.

• Multi-location and multi-seller support
• Single website domain for both ecommerce and quick commerce
• AI chatbots for easy repeat purchases
• Cross-sell, up-sell features on the cart page, subscription transactions, and slot-based deliveries
• Integration with 3P logistics partners for hyperlocal delivery services, including Porter, Shiprocket, Clickpost, Blitz, Shadowfax, and Vaahan.ai

Fynd Storefronts

We added several features to our no-code storefronts builder to help users sell better and manage all operations from payments to shipping seamlessly.

‍

Highlights of 2024:

• React-based theme engine for faster shopping experiences
• Global expansion to UAE, GPAC (Greater Pacific), and Indonesia
• International order support with PayPal integration
• Delivery partner setup screen for selecting preferred shipping partners

‍

Here’s what to expect in 2025:

We are shaping a unified, customer-centric ecosystem that enhances convenience, flexibility, and efficiency across all touchpoints.

• Omnichannel fulfillment through BOPIS (buy online, pick in store) and BORIS (buy online, return in store)
• New payment models like ROPIS (reserve online, pay in store)
• Delivery preferences for same-day, standard, or express options
• Virtual bundles to combine multiple products and improve inventory management
• State-specific delivery charge configuration (within India)
• Support for national and international currencies

‍Fynd B2B

In 2024, Fynd plunged into B2B offerings to optimize operations, empowering brands, vendors, and distributors to manage everything on one integrated platform.

‍

What we have done in 2024:

• KYC onboarding for partners and vendors
• Ladder and contract pricing models
• Minimum order value definitions for stores

‍

Here’s what users can expect in 2025:

We’re reshaping B2B operations with AI-powered solutions and seamless integration to drive unmatched control and growth.

• Multi-user management under a single account
• PO generation and processing enhanced by GenAI capabilities
• B2B2B support for managing companies and onboarding distributors
• Option to sell on B2B marketplaces like Amazon Business

Fynd OMS

The heart of commerce at Fynd, our distributed order management system saw several platform enhancements in 2024. Here are a few

‍

Highlights of 2024:

• Tailored views for focused order processing
• Support for sellers to accept or reject return requests before pickup
• Direct order processing support for customer care teams 
• Dedicated lane for upcoming marketplace orders based on TAT SLAs to ensure no order is missed

‍

Here’s what to expect in 2025:

In 2025, we’re transforming the order management process to deliver automated and scalable solutions for a truly integrated fulfillment experience.

• Multi-parcel shipping capabilities for handling multiple packages in a single order
• Scheduled order processing to automate workflows
• Consolidation of multiple buyer orders for bulk processing or POs for vendor processing
• Stock transfer across stores, warehouses, and vendors
• Order fulfillment journey for food services, restaurants, and digital products

Fynd WMS

Expanding our presence across the entire commerce journey, we marked our entry into the supply chain operations with Fynd WMS in 2024.

‍

Highlights of 2024:

• SKU-level tracking of items and quantities
• Purchase management system for vendor SKUs, price catalogs, and POs with multilevel approval
• Streamlined inbound orders and GRN creation for smooth goods-receiving workflows
• B2B support for managing supply chain operations

‍

Here’s what users can expect in 2025:

In 2025, we are shaping a future where B2B processes are fully integrated, streamlined, and cost-efficient, empowering businesses to operate with greater ease and control.

• Document management for B2B transactions such as invoicing and commercial document creation
• Comprehensive B2B return management workflow
• Simplified stock transfer and return-to-vendor workflows
• Native video management system (VMS) capabilities for video proofs of goods
• Removing dependency on hand-held terminals for SMBs to reduce cost

Fynd Logistics

Our logistics platform allows you to integrate with multiple delivery partners and flexible rules for cost-effective deliveries.

‍

Highlights of 2024:

‍TAT modification based on destination country

• Multi-quantity return shipments with QC limits set by delivery partners
• Weight configuration for shipments in logistics operations
• Automated delivery partner updates for packaging changes

‍

‍

Here’s what users can expect in 2025:

In 2025, we’re advancing logistics with smarter, faster solutions that enhance accuracy, transparency, and efficiency across the entire delivery process.

• Weight dispute management for resolving shipment weight discrepancies
• COD remittance for faster, transparent cash on delivery settlements
• Cost-based partner prioritization for optimized logistics
• AI-driven automation for non-delivery and non-pickup scenarios with faster resolutions

Fynd TMS

With Fynd TMS, we bring customization for efficient last-mile operations and fleet management tailored to your needs!

‍

Highlights of 2024

• Multipack shipments for components of the same product
• Partial doorstep returns at the item or component level
• Third-party courier assignment to partners like Porter, Borzo, and Swiggy during high-order volumes

‍

‍

Here’s what users can expect in 2025:

In 2025, we are enabling optimized and transparent management of delivery teams, ensuring accountability, efficiency, and seamless task execution.

• Efficient management of delivery teams handling heavy and bulky productssome text
  • Assignment and tracking of tasks for individual team members
  • Monitoring of performance, task completion, and work hours for each individual
  • Separate task assignment to individuals, tracking and manage them

Fynd PIM

Fynd PIM simplifies product data management for businesses of all sizes. With just a few images uploaded to your SKUs, this AI-powered it enables bulk product listings and automated catalog enrichment.

‍

Highlights of 2024:

• Customizable rules and content-generation for SKUs
• AI-driven content creation using LLM models
• Integration with AI Photoshoots—click here to know more about this magical AI tool!

‍

Here’s what users can expect in 2025:

In 2025, AI will transform how we create and manage product content, making it faster, smarter, and more accurate across all platforms. Here’s how:

• Chat-driven native setup for creating product descriptions
• Automated SKU enrichment and content generation with product mapping
• Automated catalog transformations tailored for different marketplaces

Fynd Extensions

Fynd Extensions help you boost your retail business with extended capabilities through its integrated partnerships.

‍

Highlights of 2024:

• Instagram feed integration supporting creator and business accounts
• Support for redeeming multiple Qwikcilver gift cards at checkouts
• Support for subscription plans and discounts on recurring orders to customers
• Delivery partner extensions for India with Bluedart, Delhivery, EcomExpress, Dunzo, Xpressbees, Shadowfax and Fynd TMS
• International delivery supported by OTO, DHL and Carriyo

‍

Here’s what users can expect in 2025:

We’re transforming the customer journey with smarter, faster, and personalized experiences, driven by AI and seamless integrations.

• Exchange support to reduce returns
• Faster checkout through Fynd’s unified platform of various brands with pre-filled details of customers
• Risk order flagging by tracking customer behavior across brands
• Broadcast marketing and CRM activities via WhatsApp Business
• Integration with Google Retail Search powered by Vertex AI for smarter storefronts

ONDC

Fynd has enabled several ecommerce businesses to leverage the ONDC network to expand their reach through Fynd Seller App.

‍

Highlights of 2024:

• Catalog transformation from any marketplace CSV format to ONDC forma
• Custom delivery zones with flexible delivery charges
• Product management for sellers to select products they want to sell exclusively on ONDC

‍

‍

Here’s what users can expect in 2025:

We’re driving innovation with advanced integrations and custom solutions to optimize logistics, enhance financial accuracy, and deliver personalized brand experiences.

• Integration of our logistics fleet with ONDC
• Launch of electronics and home appliances categories on ONDC
• White-labeled buyer apps for enterprises to enable ONDC supply chain

GoFynd

Our Gen-Z online marketplace added some exciting features in 2024.

‍

Highlights of 2024:

• AI chatbot powering semantic search on the app and website to resolve queries
• Launch of GoFynd mini app on MyJio app
• Integration with The Closet for personalized product recommendations and relevant ads

‍

‍

Here’s what users can expect in 2025:

We’re expanding reach and enhancing user engagement through targeted ads and an enriched product offering. Here’s the major update you can look forward to:

• Google AdSense integration

Fynd Coupons

In 2024, we launched Fynd Coupons—a coupon aggregation platform and a marketplace. It aggregates fresh deals from across the internet, and partners with brands to bring offers.

‍

Highlights of 2024:

• Slots for brand-specific customized coupons in the Fynd Coupons marketplace
• Integrated with the Jio News app, offering a tailored mobile site view

‍

In 2025, Fynd Coupons aims to automate coupon listing for brands.

Fynd Engage

In 2025, Fynd aims to launch Fynd Engage which is designed to increase customer engagement, loyalty and retention, and reward them. Key features include:

• Customized loyalty programs using insights from user interactions
• Rewards for activities like orders, sign-ups, referrals, and birthdays
• Tier-based rewards for different membership plans like Silver, Gold, and Platinum
• Display of transaction ledger points, expiry, and customer activity
• Giveaway campaigns for festive bonuses and special events
• Engagement games for earning points and discounts at checkout

‍

Looking ahead: Building the future of retail together

As we move into 2025, Fynd is committed to help businesses keep up with the whirlwind that is global retail. We’re not just creating tools—we’re enabling retailers to adapt, grow, and thrive in an ever-changing landscape.

‍

We also know that in a world that’s constantly evolving, one thing remains constant: the need for care. Care that brands extend to their customers, and care that customers expect in return. Going forward, this belief will shape everything we do as we help you connect meaningfully with customers while simplifying the complexities of retail.

‍

Meanwhile, our focus remains on practical, AI-driven solutions that bring efficiency, flexibility, and clarity to retail workflows. Whether it's improving operations, enhancing customer experiences, or helping businesses scale sustainably, we’re here to make an impact where it matters most. If you’re a retailer exploring new possibilities or a partner looking to collaborate, we’d love to hear from you!

‍

Visit fynd.com to learn more or write to us at brands@fynd.com to explore how we can grow together in 2025.