How Fynd helped a leading home interiors brand launch 10,000 SKUs across six different channels

Launching a new retail business is hard enough. Launching it across multiple channels at once, with thousands of products that all need professional photography before they can go live, is a different order of difficulty altogether.

That's exactly where the leading home interiors brand found itself, its new business unit selling furniture, furnishings, decor, homeware and cookware. And that's where Fynd's AI catalog builder and a custom-built shoot planning module came in.

Table of contents 

• The problem: thousands of products, one spreadsheet 

• The solution 

• What Fynd AI catalog delivers 

• What AI image transformation delivers 

• What the shoot planning module delivers 

• What this meant for the brand

• How it works in practice 

• The takeaway

The problem: thousands of products, one spreadsheet

Every one of those 10,000 SKUs needs professional photography before it can go live anywhere, whether that's the website, a marketplace listing or a retail shelf.

Until this engagement, this home interior brand was managing that entire process, product content and photoshoot coordination alike, through spreadsheets and email. That worked when the catalogue was small, but it meant no one had a single view of which products had approved images, which shoots were still pending or which assets were stuck waiting on a studio. Content and creative teams were working off different versions of the truth and errors crept in wherever a spreadsheet didn't get updated in time.

The solution

The brand partnered with Fynd as the central platform to manage product content, built on two connected layers: AI image transformation as the underlying digital asset management system and a custom Shoot Planning and status tracking module designed specifically around how the brand runs its photoshoots.

Together, these three pieces are meant to give brand one system where a product record, its images and the shoot that produced them all live in the same place.

What Fynd AI catalog delivers

At the core of the setup is Fynd AI catalog builder, handling content for up to 10,000 SKUs. It covers:

• Product content management: AI-driven content generation, enrichment and bulk upload, so product data doesn't need to be built and updated by hand for every SKU.

• Channel-specific exports: Formatted product data for Amazon, Flipkart, Myntra, Blinkit, Swiggy and the Home website, with channel-specific transformations configured around its own categories.

• Vendor workflows: Vendor onboarding, audit trails and task tracking, so supplier catalogue management runs inside the same system rather than over email.

• Role-based access: Separate views and permissions for Creative Ops, Category Managers, Brand Approvers and Studio or Vendor users, so each team sees only what's relevant to them.

• Analytics and dashboards: Dashboards for content completeness, channel readiness and catalogue health, so gaps are visible before they become launch blockers.

• Rule engine: Automated validation rules for content quality, mandatory fields and channel compliance, catching issues before a product goes live.

What AI image transformation delivers

Every image and video in the system is stored, versioned and transformed through AI image transformation, the digital asset management layer underneath Fynd catalog builder.

• Asset versioning: Multiple versions of a product visual are tracked, so nothing gets overwritten by mistake.

• Format transformation: Resizing, background removal and resolution adaptation happen automatically for each channel, instead of being redone manually every time.

• Centralized media library: Every product image, video and creative asset sits in one repository, rather than scattered across drives and folders.

What the Shoot Planning module delivers

The part built specifically for the brand is the Shoot Planning and Status Tracking module, designed to manage the photoshoot lifecycle from inside the same platform as the product records.

• Shoot planning calendar: A calendar view showing every shoot, with each entry carrying the shoot name, date range, assigned studio or vendor and current status. Shoots can be created, edited or cancelled directly from the calendar.

• Product list per shoot: Each shoot carries a structured product list pulled straight from the PIM catalogue, showing product name, SKU and asset upload status, so it doubles as the shoot brief for the assigned studio.

• Studio and vendor assignment: A directory of studios and vendors within the platform, with each shoot assigned to one studio or vendor who logs in with access limited to their own shoots and product lists.

• Shoot status tracking: Every shoot moves through Planned, In Progress and Completed, with status updates that can be manual or triggered automatically, filterable across the calendar and detail views.

• Asset upload tracking: Per-product indicators show whether assets are missing, partially received or fully received, alongside a shoot-level summary, with everything held in staging until it's reviewed.

• Approval status of visuals: Every asset moves through Pending Review, Approved or Rejected. Approved assets link automatically back to the product record, while rejected ones return to the studio with a mandatory reason for re-upload.

What this meant for the brand

One source of truth for product content

Every SKU's content status, from draft to channel-ready, lives in one place instead of across spreadsheets and inboxes.

Shoots that are trackable end to end

Creative Ops can see exactly which shoots are planned, in progress or completed and which products are still waiting on assets, without chasing studios for updates.

Fewer manual handoff errors

Linking a photo to the right product used to be a manual step; now approved assets attach to the product record automatically.

A workflow that scales with the catalogue

As SKU count grows toward its full 10,000-product catalogue, the same system keeps handling content and shoots without needing a parallel manual process.

How it works in practice

A product enters the system as a record inside Fynd AI catalog management system. When it needs a photoshoot, that product is added to a shoot on the Shoot Planning calendar, which is assigned to a studio or vendor. The studio logs in with access to just that shoot's product list, uploads assets and those assets sit in staging until the team reviews them. Once approved, the asset links straight back to the product record. If it's rejected, it goes back to the studio with a reason attached, so the re-shoot loop stays inside the same system rather than turning into another email thread.

From there, Fynd handles the format transformations each channel needs and AI PIM exports the finished content to marketplaces and the website in the format each one expects.

The takeaway

The brand didn't just need a content management system, it needed a way to connect product data, photoshoot coordination and channel publishing that had all been running as separate, manual processes. By bringing in all the solutions and a custom-built shoot planning module, now it has one system carrying a product from its first record to a photoshoot to a live listing across six channels.

Want to bring your product content and shoot planning onto one system?

Book a demo with Fynd today.