Search & Discovery

New Feature

Merchandising: Customise Search Results

With the merchandising feature, merchants can curate search results for the customers. Conditions are defined in the search queries to trigger a rule. Subsequently, merchandising actions such as pinning, boosting, hiding, or burying products in search listings are defined.

Merchandising conditions include:

• Pin: Elevating certain products to appear prominently in search results, ensuring they are highly visible to customers.
• Boost: Increasing the relevance or ranking of products with specific attributes, making them more likely to appear higher in search results.
• Hide: Suppressing the display of certain products from search results effectively removing them from visibility.
• Bury: Decreasing the prominence or ranking of products with specific attributes, pushing them lower in search results.

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New Feature

Introducing Synonyms at Application Level

Customers often use different terms to search for the same product, influenced by language, region, and colloquial phrases. This feature allows merchants to add synonyms to their sales channels for more accurate search results.

• Two-way Synonym: Bidirectional synonyms where searching for one term will show results for both the searched term and its synonym. For example, if "pants" and "trousers" are set as two-way synonyms, a search for "pants" will return results for both "pants" and "trousers."
• One-way Synonym: Unidirectional synonyms where searching for one term will show results for its synonyms, but the reverse doesn't apply. For instance, if "pants" and "trousers" are one-way synonyms, a search for "pants" will show both "pants" and "trousers," but a search for "trousers" will only show "trousers."

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New Feature

Improved Search Suggestions for Better Customer Experience

The improved autocomplete search feature is designed to provide a more relevant and efficient search experience for customers, ensuring that they quickly find what they are looking for. Merchants can now configure and enable various search suggestion types. Each suggestion type allows merchants to define the maximum number of suggestions visible to customers in the search results.

1. Product Suggestions: Enable this to display product suggestions during a search. Customers are redirected to the product page upon selecting a suggestion.
2. Collection Suggestions: Enable this to display collection suggestions during a search. Customers are redirected to the relevant collection page upon selecting a suggestion.
3. Brand Suggestions: Enable this to display brand suggestions during a search. Customers are redirected to a listing page filtered by the selected brand.
4. Category Suggestions: Enable this to display category suggestions during a search. Customers are redirected to a listing page filtered by the selected category.

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Logistics

New Feature

Seller BuyBox

The Seller BuyBox feature gives merchants more control over how sellers or stores are shown on the Product Detail Page (PDP), especially when multiple selling options are available.

• Merchants can display seller or store names on the PDP to provide greater transparency.
• They can also allow customers to choose a seller or store before completing the purchase, offering more flexibility and control to the buyer.

There are two BuyBox types based on the business model of merchants:

• Store BuyBox is used in single-company setups. It displays a list of available stores for the product, sorted by the defined order routing rules.
• Seller BuyBox is used in marketplace models. It displays a list of unique sellers, sorted using BuyBox settings where price is given the highest priority by default.

This setup improves customer experience by offering flexibility in seller/store selection and gives merchants control over sorting logic based on their business model.

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New Feature

Promise Calculation Configuration

Merchants can now offer more accurate and reliable delivery promises by configuring how promises are calculated based on store operations and courier capabilities. This helps to:

• Set clear delivery expectations for customers and avoid delays
• Align delivery timelines with actual business operations

What Merchants Can Configure:

• Store Inputs (like operational hours, order processing time, and holidays) → Helps calculate realistic dispatch timelines based on store readiness.
• Delivery Partner Inputs (cut-off times, TAT, holidays) → Ensures promises reflect actual courier performance and availability.
• Buffer Time → Adds extra time to handle unforeseen delays and reduce customer complaints.

This update gives merchants full control over delivery timelines—leading to better planning, smoother fulfillment, and happier customers

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Enhancement

Enhancements in Shipping and Order Routing Rules

• Manual Sorting: Merchants can now manually sort Delivery Partners and Stores in both Shipping and Order Routing Rules. This provides greater flexibility to rank them based on business priorities.
• Additional Parameters: Rules can now be configured using fields like company, department, and product attributes, allowing for more precise and tailored routing logic.
• Custom Fields in Order Routing: Merchants can use custom fields created for stores as rule parameters. For example, by creating a custom field like “Store Rank”, merchants can prioritise routing based on store-specific values.

These updates offer merchants improved control and customisation in how orders are routed and shipped, ensuring better alignment with operational strategies.

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Payments

Store Credit as a Payment Method on Storefront

Previously, Store Credits could only be redeemed for in-store purchases via Store OS, but now customers can also apply their available Store Credits during online checkout. This feature allows customers to redeem their credits for partial or full payment of their orders, enhancing flexibility and improving the overall shopping experience. Store Credits will be displayed during the checkout process, making it easy for customers to use them while placing online orders.

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Enhancement

Enhanced Payment Experience for Storefronts

We’ve revamped the payment experience on storefronts to offer a user-friendly process for customers.

• Payment Failure Retry: Customers facing payment failures are now effortlessly guided back to retry their transactions with a clear, informative banner that explains the reason for the failure.
• Card Payment Updates: Auto-detection of card networks and One-Click CVV-less payments with robust validations for card details form.
• UPI Intent & QR Code Payments: Support for mobile UPI app selection and desktop Dynamic QR codes for faster and error-proof UPI payments.
• UI/UX Improvements: Optimised layouts for net banking, wallet, and COD options, with updated price breakups for COD charges.
• Custom & Standard Payment Gateways: Better handling of redirection-based payment gateways for a consistent experience.

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Finance

New Feature

Plan Deactivation Process with Merchant Alert Mechanism

To ensure compliance, merchants who do not select a new plan before their current one expires will now see a block screen prompting them to subscribe to a plan by contacting support, in order to continue using the platform. To minimise disruption and keep merchants informed, the following notifications will be triggered in advance:

• Email alerts: Sent at least 7 days before deactivation, including plan details and a direct CTA to upgrade.
• In-platform banner: A visible dashboard message with a link to select a new plan.
• Personalised outreach: Account managers may directly contact merchants to assist with plan selection.

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Enhancement

Reconciliation states made configurable at company ordering channel level

We’ve added more flexibility to how reconciliation states are managed, making it easier to align with business needs across different order types and channels.

• Flexible Recon Setup: Reconciliation states can now be configured based on company, ordering channel, and journey type—giving admins greater control over how orders are tracked and settled.
• Clear Fee Visibility: Transaction fee refund percentages for returns, cancellations, and RTO (Return to Origin) orders are now clearly displayed in the subscription plan preview.
• Subscription level configuration: Reconciliation state configurations must be defined during plan creation and cannot be changed once the plan is published and subscribed to by the merchant.

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Authentication

Enhancement

Enhanced Customer Profiling & User Group Creation

This enhancement empowers merchants to define and manage a diverse set of customer attributes, including drop-downs, dates, date-time fields, and more, while also supporting multi-value entries for number and text attributes.

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With this enhancement, merchants can capture a wide range of customer information effectively. Additionally, it facilitates the creation of user groups based on these attributes, allowing for targeted actions such as generating promotions, coupons, and other personalised engagements tailored to specific customer segments.

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