W & Aurelia to bypass long festival queues with Fynd's mobile billing solution

W and Aurelia reduce billing queues with Fynd’s mobile POS—enhancing festive sales and customer experience.

October 12, 2021

W & Aurelia to bypass long festival queues with Fynd's mobile billing solution

TCNS is gearing up to cater to the rise in footfall across its stores with Fynd’s mobile POS (point of sale) solution. This strategic foresight will ensure a better customer experience by providing multiple billing points across the store. ‍

‍Mumbai, October 12th, 2021: TCNS, the parent company of popular ethnic and Indian contemporary clothing brands W & Aurelia has partnered with Fynd to fast track the billing process and ensure a smooth shopping experience for its customers during the upcoming festival season.

The festive season rush often leads to long queues and impatient customers. Fynd's mPOS (mobile Point of Sale) solution will allow the store staff to bill and receive payment on their respective mobile phones. The Fynd platform app will work as a direct point of sale, help the store staff process the order on their phone, issue receipts to the customer, and maintain live in-store inventory sync across their stores to avoid any incorrect stock count.

"Customer experience is very important to W & Aurelia, and because of our long-standing relationship, they discussed a recurring problem. A rise in demand causes long queues at the billing counter during the festive season. Fynd moulded its Fynd Store product into a custom mPOS (mobile Point of sale) solution to unravel clustered queues, ensure social distancing, help with faster checkouts and ensure a rich customer experience," said Harsh Shah, Fynd Co-founder.

W & Aurelia have stylized collections for all occasions including workwear, festive wear, and fusion wear. While W offers a collection of high-end ethnic clothing along with footwear, drapes, and premium apparel, Aurelia brings ethnic & contemporary wear to the common household. The upcoming Diwali festivities are a high point for the brands because of their rich collection of modern ethnic wear.

Fynd’s mPOS solution will help customers bypass queues and introduce them to a seamless pick-up, try-on, and take-home shopping experience. W & Aurelia's proactive attention to customers' expectations and experience keeps them on top of the customer's shopping list. This bespoke solution will start off across 17 stores and then scale up to match the rise in demand and in-store footfall.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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