W & Aurelia to bypass long festival queues with Fynd's mobile billing solution

TCNS is gearing up to cater to the rise in footfall across its stores with Fynd’s mobile POS (point of sale) solution. This strategic foresight will ensure a better customer experience by providing multiple billing points across the store. ‍

‍Mumbai, October 12th, 2021: TCNS, the parent company of popular ethnic and Indian contemporary clothing brands W & Aurelia has partnered with Fynd to fast track the billing process and ensure a smooth shopping experience for its customers during the upcoming festival season.

The festive season rush often leads to long queues and impatient customers. Fynd's mPOS (mobile Point of Sale) solution will allow the store staff to bill and receive payment on their respective mobile phones. The Fynd platform app will work as a direct point of sale, help the store staff process the order on their phone, issue receipts to the customer, and maintain live in-store inventory sync across their stores to avoid any incorrect stock count.  

"Customer experience is very important to W & Aurelia, and because of our long-standing relationship, they discussed a recurring problem. A rise in demand causes long queues at the billing counter during the festive season. Fynd moulded its Fynd Store product into a custom mPOS (mobile Point of sale) solution to unravel clustered queues, ensure social distancing, help with faster checkouts and ensure a rich customer experience," said Harsh Shah, Fynd Co-founder.

W & Aurelia have stylized collections for all occasions including workwear, festive wear, and fusion wear. While W offers a collection of high-end ethnic clothing along with footwear, drapes, and premium apparel, Aurelia brings ethnic & contemporary wear to the common household. The upcoming Diwali festivities are a high point for the brands because of their rich collection of modern ethnic wear.

Fynd’s mPOS solution will help customers bypass queues and introduce them to a seamless pick-up, try-on, and take-home shopping experience. W & Aurelia's proactive attention to customers' expectations and experience keeps them on top of the customer's shopping list. This bespoke solution will start off across 17 stores and then scale up to match the rise in demand and in-store footfall.