Nykaa is the latest and the most fashionable entry in Fynd's omnichannel portfolio
Both Nykaa and Fynd started operations in 2012, grew exponentially, and have now joined hands to create an even bigger impact in the market.
Mumbai, October 12th, 2021: Nykaa is the newest and the most fashionable addition to Fynd’s omnichannel network. With this collaboration, customers using Fynd’s omnichannel platform will be able to add Nykaa as a sales channel along with Nykaa Fashion & Nykaa Man.
Nykaa is a market leader in online beauty and personal care by a long shot. Being one of the very few profitable e-commerce companies in the market, they have changed the way online selling was previously defined. Their impressive upward climb has made them a retailer's delight.
Retailers using Fynd’s omnichannel platform suite will be able to sell on Nykaa's network through both their stores and their warehouses. This opens up a completely new market for brands to sell cosmetics, bath and body, haircare, skincare, luxury, and many other wellness products.
With this collaboration, Nykaa will substantially increase the number of sellers and stock points on their platform, and brands using Fynd’s omnichannel platform will gain more reach, visibility, and increased sales. It is a brilliant opportunity for fashion & personal care brands to tap into their ideal target audience and grow a loyal customer base.
“Our experience in omnichannel coupled with Nykaa's influence and command in the market is the perfect runway for a brand's success. With this partnership, retailers can now break into the fashion & beauty segment, substantially increase product discovery and increase overall sales” ~ Harsh Shah, Fynd Co-founder.
Nykaa doesn't just sell beauty online, they have built a thriving and loyal community for fashion and beauty. From sharing trending tips to beauty tutorials and personalized suggestions. This community has been important in nurturing a loyal customer base. Brands using Fynd's omnichannel services will now be able to leverage this community to make a big impact.
Now, with this new addition, Fynd’s omnichannel network gives sellers a whole host of marketplace options to choose from. All just a click away, managed from one single place.