Nykaa is the latest and the most fashionable entry in Fynd's omnichannel portfolio

Nykaa joins Fynd’s omnichannel network, expanding its presence across online and offline retail touchpoints.

October 12, 2021

Both Nykaa and Fynd started operations in 2012, grew exponentially, and have now joined hands to create an even bigger impact in the market.‍

‍Mumbai, October 12th, 2021: Nykaa is the newest and the most fashionable addition to Fynd’s omnichannel network. With this collaboration, customers using Fynd’s omnichannel platform will be able to add Nykaa as a sales channel along with Nykaa Fashion & Nykaa Man.

Nykaa is a market leader in online beauty and personal care by a long shot. Being one of the very few profitable e-commerce companies in the market, they have changed the way online selling was previously defined. Their impressive upward climb has made them a retailer's delight.

Retailers using Fynd’s omnichannel platform suite will be able to sell on Nykaa's network through both their stores and their warehouses. This opens up a completely new market for brands to sell cosmetics, bath and body, haircare, skincare, luxury, and many other wellness products.

With this collaboration, Nykaa will substantially increase the number of sellers and stock points on their platform, and brands using Fynd’s omnichannel platform will gain more reach, visibility, and increased sales. It is a brilliant opportunity for fashion & personal care brands to tap into their ideal target audience and grow a loyal customer base.

‍“Our experience in omnichannel coupled with Nykaa's influence and command in the market is the perfect runway for a brand's success. With this partnership, retailers can now break into the fashion & beauty segment, substantially increase product discovery and increase overall sales” ~ Harsh Shah, Fynd Co-founder.

Nykaa doesn't just sell beauty online, they have built a thriving and loyal community for fashion and beauty. From sharing trending tips to beauty tutorials and personalized suggestions. This community has been important in nurturing a loyal customer base. Brands using Fynd's omnichannel services will now be able to leverage this community to make a big impact.

Now, with this new addition, Fynd’s omnichannel network gives sellers a whole host of marketplace options to choose from. All just a click away, managed from one single place.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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