‍Mumbai, January 27, 2026: Fynd, AI native retail technology company backed by Reliance Retail Ventures Limited, today released its Republic Day Report 2026, offering a data-led view into how India’s e-commerce landscape is evolving during one of the country’s most significant national sale events.

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The Republic Day sale period in 2026 recorded 157.4K orders with a gross sales value of ₹298.2 million. While overall volumes were slightly moderated compared to 2025, the data indicates a more measured, value-conscious consumer mindset, signalling a shift away from impulse-led discount shopping toward trust, relevance, and convenience-driven purchases.

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Drawing insights from leading marketplaces including Myntra, Flipkart, Amazon, AJIO, and Nykaa, the report analyses shopping behaviour across apparel, footwear, and ethnic wear categories, revealing a maturing e-commerce market where how and when India shops is changing as meaningfully as what it buys.

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Key Insights:

• Marketplace leadership holds: Myntra led Republic Day shopping with over 45% of marketplace order share, followed by Flipkart and Amazon, reaffirming marketplaces as the default discovery channel
• Prepaid trust strengthens: Digital payments crossed 53% of total transactions during the sale period, signalling rising consumer confidence in prepaid modes even during high-volume events
• Discounting stays aggressive, but segmented: Fashion-led platforms offered average discounts of 50–60%, while premium and luxury platforms maintained tighter discount strategies under 40%
• Monday outperformed weekends: Contrary to conventional sales patterns, Monday recorded the highest order volumes during the Republic Day sale period
• Late evenings dominate: Order activity peaked around 10 PM, highlighting post-work, leisure-driven browsing as the primary conversion window
• Omnichannel fulfilment balances out: Store-based fulfilment matched warehouse dispatches in 2026, with store leading 50.8% compared to 49.2% by warehouse, reflecting improved store readiness and smarter inventory routing
• Clear category platform affinities: Casual wear category was led by Myntra and Flipkart, ethnic wear was overwhelmingly Myntra-led, while footwear demand was distributed across multiple marketplaces
• Non-metro demand leads: Tier 2 and 3 cities together accounted for over 60% of total Republic Day orders, reinforcing the continued expansion of e-commerce beyond metro.

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“This Republic Day, Indian ecommerce proved it’s evolving not just in scale, but in intelligence. Brands are no longer just participating in sales; they are optimizing them. From using stores to fulfill more orders to narrowing discount bands and engaging late-night shoppers, we are seeing a smarter, more agile playbook emerge. With deep omnichannel expertise, Fynd’s platform enables brands to seamlessly unify online and offline operations, bringing data, inventory, and customer experiences together in one intelligent layer,” said Ragini Varma, Chief Business Officer, India, Fynd”, said Ragini Varma, Chief Business Officer - India, Fynd.

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While Republic Day is a shorter shopping window compared to festive seasons, the findings mirror broader structural shifts in Indian e-commerce from weekday-led demand and prepaid trust to omnichannel readiness and tighter platform-category alignment, signalling a market that is growing smarter, not just larger.

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About Fynd
Fynd is an AI-native retail technology company headquartered in Mumbai, India. It serves over 20,000+ stores and 300+ enterprise retailers and offers a modular commerce stack that unifies in-store, online, and logistics operations. Backed by Reliance Retail Ventures Limited, Fynd is expanding across the GCC, Africa, and Southeast Asia to power next-generation retail experiences. For more information, visit www.fynd.com.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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