Fynd has developed a new plugin to help merchants quickly integrate their omnichannel business with Shopify.

Reliance-backed Fynd, today announced a plugin that helps brands swiftly integrate real-time inventory data with their Shopify website. Brands today serve their customers on many marketplaces such as Myntra, Amazon, Ajio, Flipkart, Tata CLiQ and have multiple physical locations where they stock inventory. With this plugin, growing brands can now focus on launching their Shopify-based website using synchronised inventory data, instead of worrying about integrating inventory for each channel and physical store.

At a time when brands are looking to go online as quickly as possible, Fynd with this new plugin enables brands to sync their product catalogue, inventory, orders, and physical locations reducing the time as well as the tech complexities involved in launching an ecommerce store. The integration also unlocks the brand's latest styles and stocks for customers everywhere, who now have more options to choose from.
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"At Fynd, we are committed to bringing retail businesses of all sizes online, while ensuring that they have the tools to scale with their growing business. For retailers looking to build their ecommerce business, this Shopify integration will make omnichannel more accessible than ever before," said Harsh Shah, Fynd Co-founder

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By using the Fynd Plugin, brands will also get access to:

• Unlimited Locations and Product Listings: Fynd allows merchants to add and manage unlimited selling locations and bulk product listings for Shopify
• Real-time Inventory Management: Fynd automatically syncs inventory between multiple locations and marketplaces, and provides the brand with a single view of their omnichannel business.
• Real-time Smart Order Assignment: Fynd ensures that orders flow to the nearest store based on product availability and delivery location. This feature helps brands improve delivery timelines and save on logistics.
• Fynd Order Management System: Brands can manage returns, cancellations, order confirmation across all their multiple channel of sales from within Fynd OMS.
• Delivery Partners: Fynd automatically assigns third-party delivery partners once the order is confirmed. Delivery partners include- Delhivery, Ecom Express, Ekart, Xpressbess, Bluedart etc. Hyperlocal deliver partners like Wefast, Now, Dunzo are available for same-day delivery.

Fynd Plugin is available as a private app to Fynd Platform users.

About Fynd:
Founded by Farooq Adam, Harsh Shah and Sreeraman MG, Fynd is India’s biggest omnichannel platform helping retail businesses accelerate growth. The O2O company directly sources products across various categories, from the most prominent brands in the country. Its integrated system allows for speedy delivery and a complete assurance of product quality. Fynd has built a suite of products that helps brands facilitate their omnichannel business.

Initially incepted as Shopsense Retail Technology Pvt. Ltd. in 2012, the company pivoted to Fynd in November 2015. Fynd has over 250 employees and is based out of Mumbai.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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