Fynd ushers in the future of beauty with GlamAR

GlamAR by Fynd transforms beauty shopping with real-time AR try-ons and AI-powered product discovery.

June 10, 2020

In an age where online shopping has become essential, Fynd has launched a virtual try-on solution—GlamAR to help brands create a visual product experience for their consumers. With GlamAR, consumers can discover and experiment with products in real-time by utilizing their smartphone cameras. The screen acts as a mirror, reflecting their selection of shades and products from the brand’s collection. The makeup shades are personalized based on the individual’s facial features and skin tone.

GlamAR goes beyond the usual retail experience of sampling different products in-store. The virtual solution enables consumers to experiment with different looks—helping them try out multiple products with ease. By implementing GlamAR, brands can help consumers make smart, informed decisions without in-store assistance. Also, the contactless product interactions alleviate consumer concerns about using the testers in-store. Using the app, consumers can conveniently experiment with multiple beauty categories such as face and eye makeup, nail paints, hair colours, etc. and immediately purchase the products they want. They can also take pictures and share their ‘look’ with friends. For brands, this solution can help engage and connect with consumers, and ease the barriers for buying makeup and other beauty products online.

GlamAR currently supports a wide range of categories from makeup and hair colour to coloured eye lenses and safety masks. In the coming months, Fynd plans to develop new partnerships and expand into product categories such as jewellery, watches, eye wear, etc. Fynd’s Cofounder, Farooq Adam says that “The application of AI and AR opens up the possibilities to create multiple interaction points for the brands and customers beyond the physical store. With GlamAR, consumers can discover products and virtually try them before they purchase. This launch is another milestone in our vision to enable retail businesses to focus on consumer-centric goals while accelerating growth.”

GlamAR SDK for Android is available at https://glamar.io/ website. Using the SDK, brands can integrate the solution to their existing B2C applications. Fynd has also launched the GlamAR Early Access Program for select brands to access new GlamAR features before the public release. Interested brands can now register for the program from the GlamAR website.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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