Fynd is announcing an exciting strategic partnership with AquaOrange, a prominent digital transformation solutions provider in Thailand. This collaboration aims to revolutionize the retail landscape by bringing Fynd's AI-powered commerce solutions to Southeast Asian retail brands.

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The partnership was marked by an exclusive roundtable event in Bangkok on November 7, which brought together CXOs from Thailand's leading retail brands. The event showcased how AI reshapes retail operations and customer experiences, featuring discussions on data-driven decision-making and omnichannel optimization.

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"Southeast Asia represents an enormous growth opportunity for retail brands, and we're committed to providing the tools and technologies needed to capitalize on this potential," said Ronak Modi, Chief Business Officer at Fynd. "By partnering with AquaOrange, we're combining our robust commerce solutions with their deep regional expertise to help retailers enhance their operational efficiency and deliver exceptional customer experiences. This collaboration enables us to extend our global footprint while ensuring our solutions are tailored to the unique needs of Southeast Asian markets."

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Trushit Buch, Co-founder & COO of AquaOrange, said, “Our partnership with Fynd is a perfect fit with AquaOrange’s mission to provide solutions that are not only innovative but also deeply attuned to the unique needs and challenges of retail brands across Southeast Asia. With our extensive understanding of local market dynamics, cultural differences, and consumer behaviors, we can offer retail brand solutions that are highly relevant and impactful in this diverse region. Together with Fynd, we are not just bringing a powerful technology platform to the market, but also creating a platform for industry leaders to discuss and explore how AI can shape the future of retail in Southeast Asia.”

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The partnership leverages Fynd's composable commerce platform and AquaOrange's extensive understanding of local market dynamics to deliver.

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- AI-powered retail solutions optimized for Southeast Asian consumer behaviors

- Enhanced omnichannel capabilities for seamless customer experiences

- Data-driven insights for strategic decision-making

- Scalable commerce solutions adapted to regional requirements

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Building on Fynd's track record of supporting over 2,300 businesses worldwide, this partnership represents a significant step in the company's global expansion strategy. The collaboration with AquaOrange will enable Fynd to better serve the diverse and rapidly growing Southeast Asian retail market while helping local brands compete more effectively on a global scale.

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About Fynd

Fynd is a leading retail tech platform delivering end-to-end commerce solutions that empower businesses to expand, optimize, and tailor their commerce operations for a competitive edge. Our composable platform drives customer success across digital and physical channels, supporting over 2,300 businesses worldwide with innovative AI-powered solutions.

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About AquaOrange

‍AquaOrange is a strategic partner in digital transformation with a commitment to leveraging data insights, nurturing client relationships, and fostering meaningful collaboration, AquaOrange brings value to businesses across Southeast Asia with a dedicated team that develops tailored strategies that focus on driving growth, enhancing efficiency, and achieving operational excellence.

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The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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