Fynd Now debuts in India for AI powered visual shopping

Fynd launches AI-powered visual search to elevate customer experience on ecommerce platforms.

December 24, 2019

In an age where hassle-free online shopping has made latest fashion so accessible, fashion-based ecommerce platform Fynd has come up with a Chrome extension that will thrill inspiration-driven shoppers. Fashion inspirations can come from anywhere on the Internet, and with Fynd Now consumers have the power to shop that look and discover greater product choices than ever before. Once shoppers download the Fynd Now extension, they can click the Fynd Now button or crop an item they desire—from anything visual on web and discover it on Fynd. Fynd Now provides a frictionless ecommerce experience that allows users to incorporate purchasing seamlessly into regular life. Using Artificial Intelligence, the feature identifies the products in images or videos, and recommends the same or similar products from the Fynd catalog. It also gives users the relevant product information and the link to buy, thus easing the barriers to purchase.

Fynd Now was envisioned by the ML Research team at Fynd, when researching the product discovery possibilities in the ecommerce market. Most marketplaces enable users to upload images and find similar products online. But with the launch of Fynd Now, an ecommerce platform has for the first time come up with an AI powered search solution that gives consumers the freedom to take inspiration from any visual content online, and discover products to buy exactly what suits their taste and budget. Instead of vague keyword searches to find an item or spending time searching through countless catalogs, Fynd Now with just a click finds the same or a very similar match. For our partner brands, Fynd Now is a novel platform that opens up more opportunities to showcase their products and engage buyers.

Fynd Co-founder, Farooq Adam, expressed his enthusiasm about the launch commenting, “At Fynd our purpose is to create an enduring shopping experience for anyone, anywhere. Fynd Now is a manifestation of our purpose. It is an AI powered visual search technology that helps consumers seamlessly complete their purchase journey—from product discovery to product purchase.”

Fynd Now is available to download as an extension from the Chrome Web Store. In the coming months, we plan to integrate Fynd Now with a premium streaming service provider in India, and transform the simple action of pausing a video into an enjoyable shopping experience.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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