Fynd launches Tiffany & Co's online presence in India

Tiffany & Co. launches online in India via Fynd, expanding its luxury presence through D2C channels.

Fynd launches Tiffany & Co's online presence in India

Reliance-backed omnichannel platform Fynd has successfully launched luxury brand Tiffany & Co's website for the Indian audience.

‍Reliance Brands has partnered with Tiffany & Co to bring the luxury jewelry brand to India. After the opening of Tiffany's first store in the capital city, in 2020, Fynd worked with Tiffany & Co to capture the brand's luxury experience online.

The successfully launched website has a list of the latest and the most popular Tiffany jewelry, now giving people an option to go through the entire catalog online, order with ease, and expect secure delivery.

‍"Tiffany & Co is a luxury brand that offers the best to the best. We understood their expectations perfectly and created a website that can manage sales, an experience that captures their essence along with hassle-free & secure logistics" said Harsh Shah, Fynd Co-founder

Fynd also helped in setting up the website analytics and will continue to assist Tiffany with logistics and the website's evolving UI/UX. Fynd's ongoing relationship with Tiffany is focused on giving India's audience the taste of the world-famous jewelry and accessories brand. More than just jewelry, Tiffany's website now boasts exquisite silverware, home accessories, baby products along with their renowned bracelets, rings, earrings, and much more.

www.tiffany.co.in is live now, people can order online without any shipping cost and receive an iconic blue box with their ordered choice carefully wrapped inside. The luxury brand also gives an option to send jewelry as a gift to your loved ones.

‍About Fynd

‍Founded by Farooq Adam, Harsh Shah, and Sreeraman MG, Fynd is a leading omnichannel platform that is expanding its thriving ecosystem for businesses to grow, and creating bespoke solutions for retail brands.Fynd provides businesses with a single platform to expand reach, increase sales, manage logistics and deliver safely and on time. They have created a suite of products that facilitate their seamless omnichannel network.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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