Fynd launches India’s first immersive real money social gaming app “Frolic”

Fynd debuts Frolic, India’s first immersive real-money social gaming app to engage next-gen shoppers.

January 26, 2021

Fynd launches India’s first immersive real money social gaming app “Frolic”

Reliance-backed technology company Fynd has launched a competitive play-to-earn gaming app with live battle mode, immersive social community & 25+ games.‍

‍Mumbai, January 26th, 2021: Fynd has had a lot of success in creating innovative retail technology for brands across India, they have now used their expertise in technology and launched a fun, competitive & social gaming app rightfully named Frolic.

This play-to-earn gaming app comes with 25+ games across different categories including action, arcade, sports, adventure & puzzles. Frolic is more than just a gaming portal, it is also a social networking zone for people to share photos/videos, interact with each other, post memes, and be a part of the gaming community.

Players can pre-decide the reward, challenge friends & strangers to a live battle and earn actual money. Frolic allows players to play & win in Rupees, for now, their very own cryptocurrency “FRO” is to be released soon. All major payment options are available for use including UPI, PhonePe, Gpay, Paytm & Net Banking.

‍“Frolic is an immersive gaming experience with an opportunity to earn real money. Gaming has levelled up and it is more than just a way to kill time, it is a community, a way to earn an income, to relax, to experience the latest in technology, it is a door to another universe and of course, it is a lot of fun!” said Farooq Adam, co-founder of Fynd.

New Frolic users have a lot to look forward to. Players who signup within this week automatically become eligible for a signup bonus of Rs 200 cash coins and a chance to win an iphone13. That’s not all, referring another person also gets you Rs 50. You can download the Frolic app on your android phone to get in on the action.

Frolic is a world of its own and has a lot of upcoming events planned for players. Competitions with grand prizes, addition of more games, iOS release, the launch of the “FRO” crypto, and a lot more.

Fair play is as important as fun play and hence Frolic has layers of security to ensure cheat protection & security of funds. Safety standards including OTP verifications are firmly in place to protect player winnings. Frolic is giving everyone a level playground field to compete, win money and be a part of the gaming revolution.

‍About Fynd

‍Fynd is India’s largest omnichannel platform and technology company, creating a thriving ecosystem for retail businesses to grow and expand market influence. Backed by Reliance, Fynd keeps technology at the core of its operations. Experienced & adept at understanding the needs & expectations of the end consumer, recognizing market trends, and creating bespoke solutions for both the end consumers and businesses.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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