Fynd expands globally, launches operations in Dubai to power unified commerce in the GCC

Fynd, India’s leading AI retail technology company, has officially launched its operations in Dubai, marking the start of its global expansion

September 10, 2025

India-born retail tech company launches operations in Dubai with Yavi Technologies across the GCC

Fynd opens its first international office in Dubai CommerCity, establishing its Middle East presence
In partnership with Yavi Technologies, Fynd will accelerate the region’s transition to AI-native, unified commerce
Expansion is part of a broader global rollout across the GCC, Africa, and Southeast Asia

Dubai, Sept 10, 2025 – Fynd, India’s leading AI retail technology company, has officially launched its operations in Dubai, marking the start of its global expansion. The company’s entry into the UAE is a strategic move that aligns with Fynd’s broader mission to transform unified commerce across high-growth corridors in the GCC, Africa, and Southeast Asia.

Fynd’s new office in Dubai CommerCity will function as a regional headquarters and customer experience center, enabling the company to localize faster and support brands across the Middle East and Africa. This presence is reinforced by a strategic partnership with Yavi Technologies, which will lead regional operations, compliance, and 24/7 merchant support.

As retailers in the region navigate fragmented systems and growing consumer expectations, Fynd’s modular, cloud-native platform provides a timely solution. Globally unique in its design, the platform delivers modular, composable solutions within a headless architecture, giving retailers the freedom to select from a broad spectrum of capabilities—from in-store POS, endless aisle, and clienteling to e-commerce storefronts, marketplace connectors, B2B portals, and supply chain systems such as Order, Warehouse, and Transport Management. Built as AI-native from the ground up, each module is purpose-designed to create unified commerce experiences that seamlessly serve not only customers, but also employees, suppliers and partners across the commerce value chain.

“GCC is undergoing a profound digital transformation, fueled by ambitious national visions like Saudi Arabia’s Vision 2030 and Dubai’s AI Vision 2031. These shifts align perfectly with Fynd’s mission to help retailers eliminate legacy silos and leapfrog into AI-native, unified autonomous commerce,” said Farooq Adam, Founder of Fynd. “We’re proud to bring our platform to, enabling both global and regional brands to simplify operations and elevate customer journeys.”

Fynd’s platform is already fully localized for the region, with Arabic and English storefronts, ZATCA-compliant invoicing, and GCC-ready tax configurations. The company has begun engaging with leading retailers across Dubai, Riyadh, Kuwait and Doha, including clients in fashion, supermarket chains, department stores, consumer electronics, QSR and specialty retail.

“Dubai is more than just a market for us — it’s a strategic node in the global retail network,” said Ronak Modi, Chief Business Officer (Global) at Fynd. “We're here to co-build the region’s retail future with partners who understand local expectations and demand faster transformation. This isn’t just an entry; it’s an ecosystem play.”

Fynd’s immediate focus is to onboard flagship retailers with complex omnichannel requirements while expanding its certified partner network of commerce agencies, system integrators, and last-mile providers. Backed by Reliance Industries, the company brings to the region both capital strength and deep retail DNA, supporting its ambition to become the default unified commerce infrastructure across the GCC and beyond.

“At Fynd, we believe in a truly Glocal world – where global opportunities are unlocked at the speed of local execution. The MEA region is a vibrant intersection of tradition and innovation, and our strategy is built on bridging that energy with the best of global technology and expertise,” said Dharmendra Mehta, Managing Director - MEA, Fynd. “By embedding ourselves within local ecosystems, investing in regional talent, and understanding cultural nuances, we’re enabling brands to move faster, adapt quicker, and scale smarter. Our mission is to empower MEA retailers to compete on a global stage while delivering experiences deeply rooted in their local identity.”

With its entry into the GCC, Fynd is reinforcing its commitment to building a borderless retail ecosystem—one that empowers brands to operate smarter, scale faster, and serve customers wherever they are. As the region’s retail landscape evolves, Fynd is positioned not just as a technology provider, but as a long-term partner in growth, transformation, and innovation.

About Fynd‍

Fynd is an AI-native retail technology company headquartered in Mumbai, India. It serves over 20,000+ stores and 300+ enterprise retailers and offers a modular commerce stack that unifies in-store, online, and logistics operations. Backed by Reliance Retail Ventures Limited, Fynd is expanding across the GCC, Africa, and Southeast Asia to power next-generation retail experiences.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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