Fynd Announces GlamAR Update Offering More Control to Beauty Brands

GlamAR gets an upgrade—Fynd introduces new controls and brand-level customization for beauty players.

January 6, 2021

Reliance-backed eCommerce platform Fynd expands its AR-Based Solution GlamAR with new attractive features to enable seamless integration by the beauty brands

Last year in June, Fynd announced the launch of one of its flagship products - GlamAR, to change the way customers shop makeup products. The try-on solution helps brands create one of the finest virtual shopping experiences by engaging the element of ‘try-before-you-buy’ on their shopping website or mobile app. With the new update, beauty brands can look forward to some exciting self-serve features which enhance usability, and deliver a complete developer-friendly solution.

In this release, GlamAR introduces the Admin Panel to give brands greater control over their brand experience and enable customizations to their virtual product catalogues. The brands can view real-time feedback while customizing the shade and tweak it to the exact colour of the makeup for a real product experience.

In addition to the Admin Panel, the solution’s web version comes with a Free Starter Plan and is FREE FOREVER for a registered user. A brand can take advantage of this plan by setting up an online try-on solution for ten products on their website. They can later choose to add more products by switching to another paid plan. The Free Starter Plan helps brands try GlamAR at once without worrying about payments, and then invest when they are ready to enable virtual try-on for more products. The ready-to-use integration code and self-explanatory developer documents allow the brands to set up the entire code for their app or website in just a few minutes.

These new features enable beauty brands to expand their product catalogue and grow traffic with quick and easy integration.

‍“We announced GlamAR last year during the pandemic, and since then we have had brands coming to us requesting features and sharing useful insights about our solution. These are challenging times, and brands are looking to provide beauty customers with a safe shopping experience that matches their in-store experience. With our new updates, GlamAR provides a self-serve platform to beauty brands, offering them more control, simple integration, and an opportunity to connect with customers everywhere," said Farooq Adam, Fynd Co-Founder.

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About Fynd:

Founded by Farooq Adam, Harsh Shah, and Sreeraman MG, Fynd is India’s biggest omnichannel platform helping retail businesses accelerate growth. The O2O company directly sources products across various categories, from the most prominent brands in the country. Its integrated system allows for the speedy delivery and a complete assurance of product quality. Fynd has built a suite of products that helps brands facilitate their omnichannel business.

Fynd has over 250 employees and is based out of Mumbai.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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