Fynd and Flipkart combine forces to expand Omnichannel portfolio

Fynd and Flipkart expand their collaboration, strengthening omnichannel capabilities for partner brands.

October 6, 2020

Fynd and Flipkart combine forces to expand Omnichannel portfolio

Reliance-backed Fynd has announced a partnership with the ecommerce giant Flipkart, to extend omnichannel strategy and help more brands sell with ease on Flipkart.

‍Mumbai, October 6, 2020 Fynd has announced a new integration with Flipkart to help brands effortlessly list products and sell on one of the largest marketplaces in the country. With this integration, Fynd's merchants can activate their physical stores on the Flipkart marketplace, place their products in front of a bigger audience, and conveniently manage inventory and orders within Fynd.

Ecommerce has emerged as one of the ways people can safely shop, and the lifeline for stores to stay operational. To adapt to the new normal, physical stores are prioritising omnichannel and setting up online stores to reach customers. With this partnership, brands can launch an online store on Flipkart quickly, and start selling the inventory to make room for more.

"Our expertise is in omnichannel commerce, and COVID-19 has accelerated its demand. Flipkart is a trusted marketplace, and with this partnership, we offer brands the opportunity to reach new customers, maximise product discovery, and grow sales." - Farooq Adam, Fynd Co-Founder.

Brands selling on Flipkart with Fynd can tap into Flipkart's massive presence and benefit from:

Flipkart Assured tag on Day 1 for all their products.
Automatic order assignment to the nearest store saving the logistics cost.
Participation in the Flipkart loyalty program.
Brand footprint on Flipkart, gaining access to active buyers around the country.

The integration paves the way for Flipkart to strengthen its omnichannel strategy, access Fynd's rich brand portfolio, and attract newer merchants to its platform.

Fynd has a dynamic mix of marketplace integrations that include Amazon, Myntra, Ajio, Tata Cliq, and now Flipkart to enable entrepreneurs to sell their products and grow their business on trusted, high-traffic channels. These integrations help brands to sell on multiple channels but manage all of them from within Fynd.

Fynd and Flipkart have collaborated to see more than 30 brands go live on Flipkart, including Red Chief, Globus, Spykar, Celio, Ruosh, etc. The partnership empowers brands to swiftly sync their inventory and sell on Flipkart while ensuring high-quality product choices and safe delivery to their consumers.

‍About Fynd: Founded by Farooq Adam, Harsh Shah and Sreeraman MG, Fynd is India’s biggest omnichannel platform helping retail businesses accelerate growth. The O2O company directly sources products across various categories, from the most prominent brands in the country. Its integrated system allows for speedy delivery and a complete assurance of product quality. Fynd has built a suite of products that helps brands facilitate their omnichannel business.

Initially incepted as Shopsense Retail Technology Pvt. Ltd. in 2012, the company pivoted to Fynd in November 2015. Fynd has over 250 employees and is based out of Mumbai.

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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