Fynd, a multi-platform technology and retail company working on the latest AI developments, is proud to announce the creation of an AI-powered chatbot catering to retailers. This innovative virtual shopping assistant was created with early access to Meta’s newly released open-source large language model, Llama 2.

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The Llama 2 model, developed by Meta in conjunction with Microsoft, represents the next generation of open-source large language models. Its availability for free--for research and commercial use encourages innovation and collaboration across the industry.

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Fynd was granted access to the 7B and 13B parameters of Llama 2 before its public release and created a virtual shopping chatbot for retailers. The chatbot was built to efficiently address users’ queries across a wide range of products and deliver personalized recommendations. It was brought to life through two finely-tuned models:

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Intent Detection Model: Identifying users' intentions based on their conversations, ensuring seamless interactions.

Conversational Chat Model: Generating prompt replies, answering questions, and offering personalized product recommendations, providing a delightful shopping experience.

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Farooq Adam, Co-Founder of Fynd, expressed enthusiasm for the launch, stating, "We see Llama 2 as a game-changer in the AI landscape, providing us with complete control over our data, models, and solutions while embracing the possibilities of open-source AI technology to create exceptional experiences.”

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Adam had previously shown his support in the Statement of Support for Meta's Open Approach to Today's AI, as published by Meta along with other companies and individuals across tech, academia, and policy who also believe in an open innovation approach to today's AI technologies. 

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The enhanced capabilities of the Llama 2 model, fine-tuned by real-world use cases, have positioned the company to unlock value across various industries. Fynd's research team is working with Meta to further finetune and improve the performance and customer experience. They are now better equipped to provide AI-driven solutions that empower retail businesses, streamline processes, and enrich customer experiences.

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About Fynd: Fynd is a multi-platform tech company established in 2012 specializing in retail solutions that transform businesses across industries. Through strategic partnerships and relentless innovation, Fynd remains committed to shaping the future of AI and driving progress for businesses worldwide.

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The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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