July 18, 2026
While the rest of India’s EV market went after scooters, Mohal Lalbhai took the harder problem. No ecosystem existed to buy from, so Matter spent five years building the stack itself.
In 2018 the obvious electric two-wheeler bet in India was the scooter. Mohal Lalbhai went the other way, because motorcycles are about two-thirds of India’s two-wheeler market and nobody was paying attention to them. Matter then went looking for someone to buy the technology from. China, Europe, North America, Japan. None of them had motorcycle-ready electric technology, so in 2019 a startup in Ahmedabad decided to build the whole thing itself. That took five years.
Plenty of people called an Ahmedabad startup insane for trying. Mohal spoke to Ragini about the gearbox, the month the factory stopped, and why he sent 40,000 booking payments back.
We are the only geared bike in the world, but that was never the point. The point was the best motorcycle, electric or otherwise, and the gearbox turned out to be necessary to get there. Every patent came out of that exercise.
A rider does not want a glorified scooter. The gearbox keeps the familiarity. The emotion and the heart and soul of the motorcycle are still in there. It just happens to be electric.
The rest of the engineering came from the country itself. You get cold and hot weather here on the same day, sea level and mountains, dry interiors and the coast. Our first prototypes really struggled in the Ahmedabad summer, which is why we ended up putting liquid cooling on an electric motorcycle. Design for India and you have designed for most of the two-wheeler world.
We started manufacturing in October 2024 and, after five years of designing everything, we were confident we would be out of pilot in six months. It took eighteen. Four months just to get the first vehicle right.
In May 2025 we shut everything for a month. When that many moving parts come together for the first time you genuinely do not know what is going wrong, so you imagine the worst. Designers, R&D, manufacturing, everyone was at the plant. It turned out to be the silliest things. Software bugs. First-time training on the shop floor. But it was the intervention that worked. We went from four months for one vehicle to pushing out ten to fifteen a day.
There are close to 2,000 separate parts going into one bike, and when you design all of them there is nobody to fall back on. Design, manufacturing, quality, packaging, shipping. All of it is yours.
Think of Lego. Lego pieces always stack together. Mix in another brand and they might fit, but not necessarily. Every component under the bike has code running somewhere, and if you source them separately you do not know whether that software speaks the same language. That failure does not show up on the ride to office. It shows up further out, in heavy rain, when the rider is least able to deal with it.
Cars genuinely need charging infrastructure. Our bike charges from the same kind of socket you charge your smartphone from. If India has a billion smartphones, that is a billion charging points already available.
The battery gives about 170 kilometres, more than most riders end up using. Averages vary widely: around 30 to 35 kilometres in Bangalore, 80 to 85 in Jaipur. And because of the gearbox, riders get roughly 25% more range within the first 30 days simply from getting used to it. Day one you might see 120. By day thirty you are getting 150 comfortably.
Bookings crossed 40,000, which was not something we had imagined. It helped us shape how big the plant needed to be, and it created a problem, because there was no way we could deliver even a fraction of that in 12 to 18 months.
So we returned all of the booking money, in about three months. We got some blessings and some abuse. That is part and parcel. We told people we would come back to their city, and we still reach out to those early customers when we enter a new one. Some turn up even now, still curious.
An electric bike cannot be more than about 10% to 15% more expensive than the average internal combustion equivalent, and that philosophy governs everything else we do. There is a limit to what a consumer will pay today in the hope of a saving tomorrow. They will probably pay 10 or 15,000 rupees more. Not 50,000. There is also real resistance to crossing a round number: 1,99,999 and 2 lakh are not the same product in a customer’s head.
Meanwhile the cost base keeps moving. Memory prices are our worst bottleneck right now, and you cannot put dynamic pricing on a motorcycle. Absorbing the shock is the short answer. Re-engineering the cost is the real one.
The plant is set up for 10,000 vehicles a month and we are limited to around a thousand while we come out of pilot. Demand is not the constraint. We are backlogged for the next four months, and I think we are playing catch-up for the next year and a half to two years.
You can have the best product and fail to supply it, or something that is 19 out of 20 that reaches hundreds of thousands of riders. It is the hundreds of thousands that will actually change something. The real impact of an EV is not selling the product. It is the consumer benefiting from it. Until that benefit is registered at scale, selling is just a tool.
Listen to the full conversation with Mohal Lalbhai on FyndOutWithRagini.
Ragini Varma is the Chief Business Officer of Fynd, India's AI-native retail technology platform backed by Reliance Retail, and the host of Fynd Out with Ragini, India's only commerce intelligence podcast. With close to a decade scaling fashion and retail brands, she leads client acquisition, business partnerships and revenue for Fynd's India operations, while also chairing Fynd Foundation, which gives underprivileged children access to quality education and digital skills. Named in BW Disrupt's 40 Under 40 in 2026 and winner of the Women Leader in Business award in 2025, she is the person brands call when they want to grow and the person founders get honest with when the camera is on.
Fynd Out with Ragini is India's only commerce intelligence podcast, hosted by Ragini Varma, Chief Business Officer of Fynd. Each episode is a candid, unscripted conversation with founders, CEOs and operators building some of India's most interesting consumer brands, covering everything from supply chain and D2C growth to retail expansion, product building and the mistakes nobody puts in a press release. Guests have included the founders of Libas, Google, 91Brands, GOQii, PNG Jewellers, abCoffee, Knya, Broadway and more than thirty other brands across fashion, food, healthtech, jewellery and home. Available on YouTube and all major podcast platforms, Fynd Out with Ragini is where business gets personal and commerce gets honest.
Mohal Lalbhai is the co-founder of Matter, an Ahmedabad-based electric motorcycle company he started in 2019. After searching globally for motorcycle-ready electric technology and finding none in China, Europe, North America or Japan, his team built the entire technology stack in-house. Matter began manufacturing in October 2024 and is currently the only company in the world making a geared electric motorcycle.
Most electric two-wheelers in India are scooters. Matter built a geared electric motorcycle because two-thirds of India's two-wheeler market runs on motorcycles, and no existing electric technology was designed for them. The gearbox was not the goal but became necessary in building the best motorcycle possible. Every patent Matter holds came out of that process. Riders also get approximately 25% more range within the first 30 days simply from getting used to the gearbox.
On Fynd Out with Ragini, Mohal Lalbhai explained that Matter shut its entire manufacturing operation for a month in May 2025 because the team could not identify what was going wrong when so many moving parts came together for the first time. It took four months to produce the first acceptable vehicle after manufacturing began in October 2024. After the month-long shutdown, the team identified and fixed the issues and production accelerated significantly.
The Matter electric motorcycle delivers approximately 170 kilometres on a single charge, which Mohal Lalbhai said is more than most riders actually use. Averages vary significantly across India: around 30 to 35 kilometres per day in Bangalore and 80 to 85 kilometres in Jaipur. Because of the gearbox, riders typically see 25% more range by day 30 of ownership compared to day one, as they get used to riding with gears.
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