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Festive Season Report 2023

December 2023
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Festive season 2023 witnessed a whopping 94% jump in sales from last year, predominantly in the apparel, footwear, and accessories category.

Also, did you know that Flipkart’s volume of orders jumped by 17% from last year, that AJIO had the highest rate of returns while Flipkart topped the charts with the highest RTOs, and that the Northeastern region had a higher ASP than the rest of the country?

That’s not all! This report thoughtfully presents the nitty-gritty of 2023's festive season. What the trends were on different marketplaces, regions, and cities from different tiers, what flew off the shelves (and what didn't), the unique dynamics of the Northeastern markets, and much more.

Discover more such captivating and impactful insights with our comprehensive report and uncover the fascinating tales hidden within the data.

Crucial aspects covered here are:


-top-selling categories

-overview of business on different marketplaces

-discounts & returns

-order volumes and other insights across tiers

-evolving payment preferences shaping the market

-Northeastern markets' unique dynamics

-logistical highlights and the battle between old stock clearance and fresh fashion sales


This report isn't just about numbers; it's a roadmap for success in the online marketplace arena, aiding brands in their strategic planning.

Wait no longer; decode the pulse of the festive retail landscape to enhance your strategic planning for online marketplaces.

Download now and stay ahead in the ever-evolving world of retail!

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