How Style Baazar’s stores overachieved their omnichannel sales target by 81% with Fynd

Fynd Store OS has opened up new sales opportunities for us, driving some impressive revenue growth. In just a few months of using the platform, we saw a 4x jump in omnichannel sales and a 6x increase in-store integration. Beyond sales, it’s helped us connect with our customers better, even in tier 2 and 3 cities. Fynd’s support has been fantastic throughout, and we’re excited about what’s ahead as we continue to scale with them.

Shreyans Surana
Managing Director, Style Baazar

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The rise of Style Baazar

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When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.

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Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

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The need for change: A game plan for scaling up

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As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities. That’s when Fynd Store OS entered the picture and he seized the opportunity.

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Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

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Stepping up with Fynd Store OS

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Let’s be honest, for a large-format retailer managing 50,000+ SKUs across 200+ stores, adopting omnichannel in-store tech isn’t exactly a walk in the park. Sarfaraz himself admits:

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Honestly, we were a bit skeptical at first and weren’t sure if the solution would deliver what we needed. But we decided to give it a shot and piloted with 30 stores in May 2023. Within just 3 months, sales from the app had nearly tripled, and by the end of the year, they were 9 times. The momentum hasn't slowed down since. The results really surprised us and gave us a lot of confidence in Fynd Store OS. Plus, the Fynd team was incredibly supportive—helping us work through the early challenges and keeping the growth steady.

Sarfaraz Nawaz,
Senior Manager, ecommerce, Style Baazar

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Why Fynd Store OS was the perfect fit

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Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.

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Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

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Here’s what sealed the deal:

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• Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

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• Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

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• Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

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• WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

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• Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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‍Pilot to progress: And the growth begins!

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‍Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!

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‍How Style Baazar consistently scaled like a pro‍

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‍Style Baazar vs. challenges: Guess who won with Fynd Store OS?

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‍Once onboarded onto Fynd Store OS, Style Baazar zoomed past obstacles and kept growing strong.Let's dive into how they pulled it off!

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‍1. Lost sales due to product not available? Not anymore

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‍As a customer walks into a store and doesn’t find the size or style they’re looking for, there is a risk of lost sales. The customer leaves empty-handed and often turns to the nearest competitor in search of what they need. This resulted in missed sales opportunities and loss of customers for Style Baazar.

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‍Unified inventory access across all stores

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‍With Fynd Store OS, Style Baazar integrated the inventory from all its locations into one unified view.

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Now, staff can instantly check real-time inventory at all locations and see what’s available nearby. They can then place an order on the customer’s behalf, right from their mobiles on Fynd Store OS app.

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The store with the available product processes the order and ships it directly to the customer’s doorstep. Problem solved!

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‍With Fynd Store OS, I can easily check stock availability at other stores and find the right size or color for the customer. It helps me place the order quickly, and please my customers. I no longer have to say sorry, we are out of stock!

‍Ranjit Pathak,
Store Manager (EB Kanchrapara), Style Baazar

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‍Impact:

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• No more lost sales; customers always found what they needed
• Store staff smashed sales targets, boosting their incentives
• Style Baazar retained customers who might otherwise turn to competitors

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‍2. Limited space limiting in-store sales opportunities?

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‍Even large-format stores have floor space limitations forcing them to house only a limited inventory. This also limits the scope of cross-selling and upselling for the store staff, impacting the average basket size and the individual sales target for the employees.

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‍Expanding cross-selling and upselling opportunities

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‍With Fynd Store OS's endless aisle, Style Baazar store staff broke the limitations of in-store stock. They now pitch more products to customers, even those not physically available in-store.

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Hello, cross-selling and upselling! Store staff now close more sales, meet customer needs better, and increase overall revenue.

The app didn’t just give staff more options—it pumped them to be more active on the app.

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‍Fynd Store OS gives me more opportunities to pitch additional products to customers. With access to more options, I can close more sales every day and earn my incentives for each successful order.

‍Pintu Das,
Store Manager (SB Malda), Style Baazar

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‍Impact

• Boost in cross-selling and upselling
• Faster-moving inventory
• Increase in individual target achievement
• Increase in overall brand

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100% of Style Baazar stores crushed their sales targets on Fynd Store OS. The top performer, Ramgarh store went absolutely wild, exceeding the target by a jaw-dropping 537%! Other stores like Malda, and Style Bazaar flagship store in Kolkata consistently outperform their omnichannel sales target. On average, all stores collectively exceeded their sales target by an impressive 81%!

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‍3. Turning app orders into a habit for Tier 2 & 3 associates

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‍Let’s be real: Breaking long-standing habits for store associates is not easy. Expecting the store associates to shift from traditional ways of selling to placing orders on the app overnight is a big ask, especially in tier 2 and 3 cities. (Let’s not pretend it's any easier with the tier 1 crowd but tier 2 and 3... Pheww!)

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‍Store staff at Style Baazar were stuck in their daily routines, meeting sales targets like clockwork. Trying to get them to switch to a digital-first mindset, can be a task!

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Fynd’s approach? Stir in a dash of magic...

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‍A mix of structured training, smart incentives, and on-ground support

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‍Style Baazar was new to tech for the first time, but Fynd Store OS? Well, it had a solid decade of know-how and was ready to take on the challenge.

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With a clear game plan, Fynd made sure the whole transition felt like less of a “tech overload” and more of an exciting leap forward!

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(No, it wasn’t just manuals handed out, “good luck” wishes and just hoping for the best!)

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• Structured training program

A step-by-step approach to consistently help staff get comfortable with the app, ensuring they can use it confidently in their daily routines.

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• On-the-ground support

Fynd’s customer success managers were regular visitors, popping in at stores across the regions to offer hands-on support. They weren’t just fixing issues—they were guiding, reassuring, and making the transition smooth, boosting confidence in tier 2 & 3 staff.

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• Fair incentive structure

A classic tussle that comes with endless aisle is the friction between the ordering and fulfilling stores. An incentive program that works well for the ordering store leads to higher orders on the app. But fulfilling stores? They’d rather not bother if there’s no reward for them.

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Fynd collaborated with Style Baazar to design an incentive structure that brought a balance and motivated the stores on both ends. Now, even the fulfilling stores were pumped to process orders that were not originally placed in their stores.

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• Leadership support & active engagement

Sarfaraz, one of Style Baazar’s key leaders, was all-in. Along with the Fynd Store OS team, he worked closely with area managers to keep store teams engaged and motivated. The mantra? The more you use the app, the more you sell—and the more you sell, the more rewards you get! It was all about creating excitement and ownership.

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‍Impact

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4. Getting more customers excited to place app orders

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‍Wooing tier 2 & 3 customers with app-based shopping? Not really love at first sight...

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Style Baazar’s customers were initially apprehensive about buying through the app. Paying upfront and waiting for their orders to be delivered felt unfamiliar and risky.

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‍Multiple payment options by Fynd Store OS

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‍Thanks to Fynd Store OS’s multiple payment options, including COD, Style Baazar’s customers were soon at ease placing orders on the app.

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But, as with COD, the flip side showed up. It attracted customers with low buying intent, leading to higher cancellations, added logistical costs for the brand, and stacking up losses.

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‍Prepaid perks

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‍To tackle this, Fynd Store OS urged Style Baazar reward prepaid orders and shift customers away from COD.

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That’s when Fynd Store OS’s pricing and promotion engine came in super handy as it helped, store staff whip up instant discounts, nudging hesitant customers to go prepaid.

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‍Impact:

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• Reduction in cancellations with more customers shifting to prepaid orders
• Improved customer trust and loyalty, especially among regular shoppers
• Steady growth in repeat purchases, strengthening customer relationships and boosting overall sales

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Conclusion

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‍Style Baazar’s leap with Fynd Store OS proves one thing—the right tech can conquer it all. From breaking barriers of customer hesitation in tier 2 & 3 cities, to store staff clinging to the old ways. With the right tech, they smashed through walls of doubt, turned skeptics into believers, and made retail magic happen.

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Want to script your own success story? Let Fynd Store OS show you how it’s done!

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‍Talk to experts