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Netmeds powers 1M+ monthly orders through a unified commerce platform

4 min read

Growth Metrics

SUMMARY

  • Industry: Digital Healthcare & Pharmacy
  • Usecase: Digital healthcare platform
  • Scale: 1M+ monthly orders
  • Solutions used:some text
    • Fynd Commerce
    • Fynd PIM
    • Fynd Storefronts
    • Fynd OMS
    • Fynd TMS

About Netmeds

Since its inception, Netmeds has emerged as India's leading digital healthcare platform, transcending traditional pharmacy boundaries to create a comprehensive healthcare ecosystem. Processing over 1 million orders monthly, they offer an extensive range of healthcare services including medicine delivery, doctor consultations, diagnostic tests, and wellness products. By integrating these services into a unified digital platform, Netmeds has made quality healthcare accessible to millions of Indians.

"Revamping Netmeds using Fynd was a seamless experience. Its robust, scalable architecture and easy integration capabilities allowed us to implement changes quickly while enhancing performance"
- Archit Shrivastava, Head of Product, Netmeds

THE CHALLENGE

As India's leading digital healthcare platform processing over 1 million monthly orders, Netmeds faced several critical challenges in scaling operations:

  • Managing high-volume transactions across multiple digital channels while maintaining performance
  • Coordinating complex prescription workflows that required multiple touchpoints and verifications
  • Integrating diverse healthcare services beyond basic medicine delivery
  • Creating a unified platform for patients to access all healthcare services
  • Ensuring efficient order processing and reliable delivery nationwide
  • Supporting rapid business growth without compromising service quality

THE SOLUTION

Fynd implemented a comprehensive digital healthcare solution designed to scale with Netmeds' growing operations:

1. Multichannel Digital Commerce

Built a robust digital presence to serve customers across platforms:

  • Seamlessly integrated web platform, mobile site, and native apps (Android & iOS)
  • Unified product catalog managing medicines, OTC products, and wellness items
  • Real-time inventory sync ensuring product availability
  • Consistent user experience across all digital touchpoints

2. Integrated Healthcare Services

Created a comprehensive healthcare platform connecting patients with essential services:

  • Multi-modal doctor consultations offering flexibility in care delivery:some text
    • Video calls for face-to-face consultations requiring visual assessment
    • Audio consultations for quick medical reviews and follow-ups
    • Chat support for ongoing care and quick queries
  • Advanced lab services platform:some text
    • Partnerships with 7 premium diagnostic labs
    • Convenient home sample collection scheduling
    • Digital report delivery and secure storage
    • Integration with patient health records

3. Digital Health Records Management

Developed a centralized system for managing patient health information:

  • Comprehensive Electronic Health Record (eHR) system
  • Family profiles supporting multiple member management
  • Digital health record storage and retrieval
  • Prescription history tracking
  • Special considerations for geriatric care
  • Assisted ordering support for complex cases

4. Advanced Prescription Management

Implemented flexible prescription handling workflows:

  • Multiple ordering pathways:some text
    • Direct prescription upload and ordering for known medications
    • Pharmacist interpretation service for unclear prescriptions
    • Online doctor consultation for new prescriptions
    • Streamlined non-prescription product purchases
  • Digital prescription verification and processing
  • Integration with medicine ordering system

5. Order Management & Fulfillment

Deployed sophisticated backend systems to handle complex operations:

  • Centralized order management processing
  • Automated picking and packing system
  • Real-time courier tracking and status updates
  • Integrated returns processing (RTO and RVP)
  • Dynamic delivery routing and optimization

THE IMPACT

The implementation transformed Netmeds' operations in several key areas:

Operational Excellence

  • Successfully scaled to handle over 1 million monthly orders
  • Streamlined prescription processing and verification
  • Improved delivery efficiency and tracking
  • Automated returns and refund processing
  • Enhanced inventory management and utilization

Enhanced Patient Experience

  • Created seamless access to healthcare services
  • Simplified prescription ordering process
  • Enabled convenient health record management
  • Provided flexible consultation options
  • Improved service delivery transparency

Business Growth

  • Expanded digital service offerings
  • Increased customer engagement through Netmeds First program
  • Enhanced operational efficiency through automation
  • Improved cross-selling and customer retention
  • Established foundation for continued scaling

Key Success Factors

  1. Scalable Architecture: Fynd's robust infrastructure efficiently handled high transaction volumes while maintaining consistent performance
  2. Healthcare-First Design: Purpose-built features addressed specific healthcare delivery requirements and regulatory needs
  3. Integrated Platform: Successfully unified various healthcare services into a cohesive digital ecosystem
  4. Flexible Implementation: Adaptable system accommodated complex healthcare workflows and business requirements
  5. Comprehensive Solution: Merged healthcare services with e-commerce capabilities while maintaining service quality

Power Healthcare at Scale

Want to build a unified healthcare platform like Netmeds? Let's discuss how Fynd can help you manage complex healthcare operations while delighting customers across channels.

Book a consultation today!

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