Netmeds powers 1M+ monthly orders through a unified commerce platform
Growth Metrics
SUMMARY
- Industry: Digital Healthcare & Pharmacy
- Usecase: Digital healthcare platform
- Scale: 1M+ monthly orders
- Solutions used:some text
- Fynd Commerce
- Fynd PIM
- Fynd Storefronts
- Fynd OMS
- Fynd TMS
About Netmeds
Since its inception, Netmeds has emerged as India's leading digital healthcare platform, transcending traditional pharmacy boundaries to create a comprehensive healthcare ecosystem. Processing over 1 million orders monthly, they offer an extensive range of healthcare services including medicine delivery, doctor consultations, diagnostic tests, and wellness products. By integrating these services into a unified digital platform, Netmeds has made quality healthcare accessible to millions of Indians.
"Revamping Netmeds using Fynd was a seamless experience. Its robust, scalable architecture and easy integration capabilities allowed us to implement changes quickly while enhancing performance"
- Archit Shrivastava, Head of Product, Netmeds
THE CHALLENGE
As India's leading digital healthcare platform processing over 1 million monthly orders, Netmeds faced several critical challenges in scaling operations:
- Managing high-volume transactions across multiple digital channels while maintaining performance
- Coordinating complex prescription workflows that required multiple touchpoints and verifications
- Integrating diverse healthcare services beyond basic medicine delivery
- Creating a unified platform for patients to access all healthcare services
- Ensuring efficient order processing and reliable delivery nationwide
- Supporting rapid business growth without compromising service quality
THE SOLUTION
Fynd implemented a comprehensive digital healthcare solution designed to scale with Netmeds' growing operations:
1. Multichannel Digital Commerce
Built a robust digital presence to serve customers across platforms:
- Seamlessly integrated web platform, mobile site, and native apps (Android & iOS)
- Unified product catalog managing medicines, OTC products, and wellness items
- Real-time inventory sync ensuring product availability
- Consistent user experience across all digital touchpoints
2. Integrated Healthcare Services
Created a comprehensive healthcare platform connecting patients with essential services:
- Multi-modal doctor consultations offering flexibility in care delivery:some text
- Video calls for face-to-face consultations requiring visual assessment
- Audio consultations for quick medical reviews and follow-ups
- Chat support for ongoing care and quick queries
- Advanced lab services platform:some text
- Partnerships with 7 premium diagnostic labs
- Convenient home sample collection scheduling
- Digital report delivery and secure storage
- Integration with patient health records
3. Digital Health Records Management
Developed a centralized system for managing patient health information:
- Comprehensive Electronic Health Record (eHR) system
- Family profiles supporting multiple member management
- Digital health record storage and retrieval
- Prescription history tracking
- Special considerations for geriatric care
- Assisted ordering support for complex cases
4. Advanced Prescription Management
Implemented flexible prescription handling workflows:
- Multiple ordering pathways:some text
- Direct prescription upload and ordering for known medications
- Pharmacist interpretation service for unclear prescriptions
- Online doctor consultation for new prescriptions
- Streamlined non-prescription product purchases
- Digital prescription verification and processing
- Integration with medicine ordering system
5. Order Management & Fulfillment
Deployed sophisticated backend systems to handle complex operations:
- Centralized order management processing
- Automated picking and packing system
- Real-time courier tracking and status updates
- Integrated returns processing (RTO and RVP)
- Dynamic delivery routing and optimization
THE IMPACT
The implementation transformed Netmeds' operations in several key areas:
Operational Excellence
- Successfully scaled to handle over 1 million monthly orders
- Streamlined prescription processing and verification
- Improved delivery efficiency and tracking
- Automated returns and refund processing
- Enhanced inventory management and utilization
Enhanced Patient Experience
- Created seamless access to healthcare services
- Simplified prescription ordering process
- Enabled convenient health record management
- Provided flexible consultation options
- Improved service delivery transparency
Business Growth
- Expanded digital service offerings
- Increased customer engagement through Netmeds First program
- Enhanced operational efficiency through automation
- Improved cross-selling and customer retention
- Established foundation for continued scaling
Key Success Factors
- Scalable Architecture: Fynd's robust infrastructure efficiently handled high transaction volumes while maintaining consistent performance
- Healthcare-First Design: Purpose-built features addressed specific healthcare delivery requirements and regulatory needs
- Integrated Platform: Successfully unified various healthcare services into a cohesive digital ecosystem
- Flexible Implementation: Adaptable system accommodated complex healthcare workflows and business requirements
- Comprehensive Solution: Merged healthcare services with e-commerce capabilities while maintaining service quality
Power Healthcare at Scale
Want to build a unified healthcare platform like Netmeds? Let's discuss how Fynd can help you manage complex healthcare operations while delighting customers across channels.
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