Hamleys: Elevating online shopping experiences

omni-enabled brand stores
orders on brand website fulfilled from omni-enabled stores
increase in users on desktop
increase in sessions on desktop
increase in revenue on desktop
increase in pages/session
Hamleys is one of the world’s largest and oldest luxury toy retailers. Spanning across 160 stores globally, it is well-known for the in-store experience, touch-and-feel of the premium products, and the enthusiastic, fun-loving consultants who serve customers of all ages.
Hamleys wanted to create an ecommerce-enabled website to expand its online presence in India. The primary objective was to replicate the thrilling shopping experiences that Hamleys stores are known for worldwide, and delight the online customers with its global inventory. Hamleys decided to build their brand website on Fynd Platform in June 2021.
Hamleys’ omnichannel website powered by Fynd, created integrated shopping experience to its customers. With Fynd’s omnichannel solutions, inventory from all stockpoints is synced for order fulfilment on the brand website.
Hamleys omnichannel brand website on Fynd Platform helped in:
In addition to these, Hamleys also enjoys:
In order to stay relevant and keep up with the times, Hamleys brand website on Fynd Platform has been constantly upgraded with new feature integrations and modifications of user interface (UI). It helped in recreating delightful online shopping experiences for customers, increased sales, and improved customer acquisition and retention.
As an outcome of the following, Hamleys website has witnessed significant increase in number of users, revenue, conversion rates, sessions, average session time, pages per session, and drop in bounce rate:
According to Think with Google, nearly 75% of users prefer a mobile-friendly site, 74% of people are more likely to return to that site in the future, while 54% of website traffic comes through mobile phones.
It was essential for Hamleys to have a mobile-optimized website for its customers. Some of the benefits:
Mobile users spend 88% of their time on mobile apps. The Hamleys Android app powered by Fynd enjoys these essential benefits:
Integrating brand websites with Algolia increases conversions by 30%. Algolia is an AI-powered platform that help businesses maximize the speed & ease of product search and discovery. Algolia integration has helped Hamleys customers with relevant, personalized, intuitive, and a faster search experience whenever they shop online.
Hamleys’s online shoppers can choose from several lucrative and flexible payment options that best suit their needs.
Hamleys website is integrated with the following Fynd’s payment partners:
Zest money: Customers do not need a credit card for online shopping at Hamleys websites with the Zest money payment integration. They can make online transactions with 0% interest EMI and seamless repayments.
Cred Store: Hamleys online shoppers can use CRED coins to engage with the brand, topped with rewards and cashback on all bills.
UPI & Credit/Debit Card: Hamleys website is powered with all popular payment integrations for quick and secure checkouts with Fynd’s payment partners like Razorpay.
Other feature upgrades in pipeline for Hamleys website are:
With this integration, Hamleys would be able to leverage WhatsApp Commerce suite for end-to-end customer engagement. Haptik helps omnichannel brands to significantly increase conversions and enhance customer’s online experience through transactional ads. Personalized buying guidance & purchase recommendations drive higher conversions. It also offers intelligent analytics to achieve higher ROI and offer superior customer experience.
Gift Cards are a powerful tool to acquire consumers, retain them and enhance loyalty. Integrating brand website with Playrcart — an end-to-end SaaS gift card platform, can uplift your sales by 75% to 200%. Playrkart’s gifting strategies will help Hamleys acquire two customers with each gifting card. Flexible instant gifting delivers personalized experience that strikes connect with the customers as well as ensure multi-fold increase in brand reach.
We at Fynd, have helped over 45 retail brands like West Elm, Superdry, Pottery Barn, Ritu Kumar, Mothercare, Hunkemoller, Steve Madden, GAS and many more in offering an enriched omnichannel online experience to their customers through our brand website solutions. Our in-house omnichannel expertise in tandem with several third-party integrations & plugins have constantly helped these brands to attract more online customers and attain additional store sales from online orders.
If you are an emerging brand looking to bolster your brand's omnichannel online presence, schedule a demo with one of our experts today. We'll help you with a solution that best suits your brand.
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