Retail Re:Mix Riyadh
In Riyadh, AI has moved past the testing phase. We brought together leaders from retail, healthcare, and lifestyle brands to talk about what's working, what isn't, and how far this really goes.
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Building for the future: How brands are using AI to rewrite the retail, lifestyle, and urban experiences playbooks
In Riyadh, AI isn't a future promise, it's already live. At Retail Re:Mix, we gathered the leaders applying it to find out what happens when the experiments end and the real work begins.
The panel
- Mohamed Abdelmoaty (E-commerce Director, LG Electronics),
- Faisal Parkar (Head of IT, Tim Hortons – Middle East),
- Faten Assiri (Group E-Commerce Director, Saudi German Health), and
- Mohamed Salah Hussien (Senior Digital Commerce Manager, Al-Dawaa Pharmacies)
Moderated by Ananth Kishore and hosted by Yazdan Irani, the conversation moved beyond the usual "AI will change everything" talk. These are the leaders building with it—in retail, healthcare, and lifestyle brands—so the question wasn't if AI reshapes how we shop and live, but how far it goes, and what it takes to make systems that deliver.
Key discussion themes
AI as a listening engine
Turning every interaction into insight, using AI to capture feedback in real time and translate it into smarter decision-making.
Personalization at scale
Moving beyond automation to experiences that adapt to every individual, in real time, across every touchpoint.
The next CRM frontier
Preparing for a future where AI agents will interact, negotiate, and personalize on behalf of both brands and customers.
Quick commerce & instant gratification
Redefining customer loyalty through immediacy, blending online speed with in-store engagement.
Unified journeys
The lines between digital and physical retail are disappearing, making seamless, connected experiences the new baseline.
Redefining loyalty
Customers aren’t chasing discounts, they’re choosing brands that deliver value through convenience, speed, and personalization.
Key takeaways
- AI is evolving from a support tool to a strategic driver, powering personalization, feedback, and engagement simultaneously.
- “It’s not e-commerce customers want anymore — it’s quick commerce.”
- Connected commerce, bridging online and offline, has become the standard for meaningful engagement.
- The next phase of AI will go beyond understanding customers to enabling machine-to-machine personalization.
- Retail’s future belongs to brands that balance intelligence with empathy, leveraging AI without losing the human touch.
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