The connected store: Building retail without silos
Retail Re:Mix officially arrived in Jakarta, marking the community's first chapter in Southeast Asia. Hosted by Fynd in partnership with APGAI, the executive roundtable brought together Indonesia's leading retail and e-commerce leaders for an evening of candid conversations around one central question:
How do retailers build truly connected businesses in an increasingly fragmented world?
Designed as an executive dialogue rather than a traditional conference, the evening encouraged leaders to openly exchange ideas, challenge assumptions and learn from one another's experiences as Indonesia's retail landscape continues to evolve.
The discussion was anchored around three thought-provoking themes:
The divergence - Retail is growing, but not every retailer is growing with it. What separates the winners from the rest?
The rented customer - Marketplaces remain essential, but over-reliance on customers you do not own creates long-term business risk.
The disconnection tax - Fragmented systems, disconnected inventory and siloed data silently erode efficiency as businesses scale.
Key discussion themes
Connected commerce: Omnichannel is no longer simply a channel strategy, it is an operating model that unifies inventory, stores, teams and customer experiences.
Endless Aisle: Connected inventory is enabling retailers to deliver seamless shopping experiences across every touchpoint.
Customer ownership: First-party customer data and loyalty remain among the most valuable competitive advantages in modern retail.
Pricing consistency: Maintaining customer trust requires balancing pricing across online and offline channels while navigating different commercial realities.
Growth beyond Jakarta: Retail growth is accelerating across Indonesia's emerging cities, creating new opportunities beyond the capital.
Retail at clock speed: As retail becomes increasingly connected, businesses must evolve toward faster, more intelligent operating models powered by data and automation.
Key takeaways
Connected retail requires unified operations, not disconnected channels.
Customer ownership is becoming a strategic advantage as marketplace dependence increases.
Endless aisle capabilities are redefining inventory utilisation and customer experience.
Consistent pricing and seamless omnichannel experiences build long-term customer trust.
Indonesia's next wave of retail growth extends far beyond Jakarta.
The future belongs to retailers that connect systems, teams, inventory and customer data into a single operating model.