Phygital Retail Convention 2025

Key takeaways from PRC 2025: Innovation, insight, and AI in action

This year's Phygital Retail Convention, held at Jio World Convention Centre, Mumbai, focused sharply on practical AI adoption. Retail leaders moved beyond exploring possibilities—they actively engaged in discussions around integrating AI into their everyday operations, seeking tangible solutions for measurable business outcomes.

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Highlights from Fynd’s Showcase

We demonstrated real-world AI applications tailored to immediate retail challenges:

• Design automation: Speeding product concepts from idea to shelf.
• Instant cataloging: Rapidly creating catalog content to accelerate product launches.
• Visual commerce: Instantly generating high-quality visuals, eliminating the need for traditional photoshoots.
• Immersive AR shopping: Enhancing shopping experiences with realistic virtual try-ons.
• Conversational commerce: Driving customer engagement through intelligent AI sales agents.
• AI-driven logistics (TMS): Automating smarter deliveries and optimizing fulfillment.

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What retailers prioritised at PRC

Retailers expressed clear priorities in adopting AI:

• Practical AI solutions with immediate business impact.
• Unified commerce strategies integrating online and offline retail seamlessly.
• Intelligent automation across retail workflows, enhancing speed and efficiency.

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About the AI in Retail – India Phygital Report 2025

The report benchmarks India’s retail AI readiness, offering insights, identifying strategic gaps, and outlining practical adoption steps.As AI adoption shifts from experimentation to execution, this report serves as your guide to taking informed, impactful next steps.

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